Workforce Management Archives

Recruiting Software: Single-Source System vs. Stand-Alone ATS [VIDEO]

in Workforce Management/by Harlan Schafir

In this Q&A video, listen to ExactHire Co-Founder, Jeff Hallam, run through some common recruiting-related pros and cons when it comes to choosing between a single-source human resources software information system (HRIS) or a stand-alone ATS (applicant tracking system).

Video Transcript:

Hi, I’m Jeff Hallam and welcome to another edition of ExactHire Q&A. The topic today is whether an organization should purchase recruiting software as part of their overall payroll and HR solution; or, whether that’s something that they might be better served purchasing in a stand-alone environment. And the idea of our talk today is not to try to arrive at any conclusions or tell you what you should or shouldn’t do, but rather just to give you some guidance and some ideas to think through to help determine ultimately what might be the right solution for you and your organization.

So, let’s talk a little bit about the pros and cons for each. So, if you look at a solution that’s offered through a payroll and HR software provider, some of the pros would be things like the ability for information and the process to flow from one point to another…from the very beginning as an applicant…all the way into being an employee…and then ultimately as an ex-employee.

Certainly one of the strong selling points in solutions like these is also the notion of integration. Once I’ve hired someone that core information can flow forward into payroll, and I as an HR professional nor anyone else on my team has to worry about re-keying that information.

And then likewise having a single provider for all things, holds a lot of appeal for people. And so that is certainly a list of some of the main drivers that might lead people to lean toward purchasing this as part of that overall payroll and HR software deliverable.

Some of the cons, likewise, include items like how much of a priority is recruiting software in that provider’s development queue? Is it getting the time, attention and dollars that you’d like so that it’s going to keep up with emerging trends out there in the industry.

What does the price point look like? Is it more, is it less…and are you contractually obligated to stay with that solution as part of the overall solution for any minimum period of time?

And then finally, features and functionality. It’s not uncommon for this to be not necessarily the strength of most payroll and HR tools. So that’s certainly something to look at…will it have the features and the capabilities that you’re looking for and that your group would need?

Now let’s look at stand-alone recruiting software. So, the pros for that are that typically those types of solutions should have very good features and functionality. They should be something that, because that’s all they’re doing, it should have those types of things.

Secondly, there often times are add-on tools…other things that you can do as spokes off of that, that may not exist in that single-source solution that we were talking about a moment ago. Things like video interviewing, automated reference checking, onboarding solutions, integrated background checks and things of that nature.

And then hopefully, dependent upon the provider that you’re dealing with, there should be better expertise to help with technical questions that would come up. That group should be a little more on the leading edge of what’s going on out there and what’s emerging in the industry, as opposed to somebody where this is part of their overall solution.

The cons to the stand-alone solution are…of course, out of the box, it probably is not going to integrate with your existing payroll and HR solution.

You do now have a separate vendor to go to for support-related questions as opposed to a single vendor in that consolidated environment.

And then dependent on the provider, there are some applicant tracking or recruiting software providers out there that do have contractual obligations. So once you sign up to use that, you are required to use it for a certain period of time. And that’s kind of a common con to be aware of in either scenario…just make sure that you understand what that looks like so that if it’s not doing for you what you’d like you have an opportunity to consider other options without being bound to that one provider longer than you might care to.

So, here’s a quick list of five questions to ask yourself as it relates to what might be best for you, and which of these scenarios might apply. So the first one would be to look at the overall priorities of your organization, and for your position. How important overall is recruiting? If it’s a minimal activity, and it’s not happening very often…that probably points you one direction versus another.

Secondly, how much hiring will your organization do over the next year or so? How much volume is going to be done might tie in with the priorities, and it might also tie into the next question…which is what data exactly are we talking about when that integration piece is discussed? So once I’ve hired someone, what exactly from the applicant tracking side of things will then port over into payroll? Make sure you understand what that is and make sure you understand how important it is and how much of it there is.

Looking at price, is there a price differential between the two…that’s certainly something that merits consideration.

And then finally, some of those add-on tools that we talked about with the stand-alone recruiting options…how appealing are those to you? Do you ever see yourself needing those?

As I said earlier, none of this is designed to say you should go one way or the other…it’s like so many other things with software…there is no pat answer that’s going to be consistent for everyone. Rather, it’s just something that is designed to help you from your end, have a little bit more objective way to sit down and look at the pros and cons of each, and ultimately determine, what is it that’s ultimately going to be right for your company.

This has been another edition of Q&A, thank you for joining us!

The Unsung Benefits of Effective Employee Onboarding

in Workforce Management/by Nancy Meyer, SHRM-CP

Now that you have hired the employee who you envision to be part of your team for the long-term, how do you help ensure that this newest member of your team stays for that long-term? One way to help fulfill your prophecy is through effective onboarding.

Onboarding? Yes, onboarding! There are many facets of onboarding that encompass a smooth transition for newly hired employees, and which will benefit all parties involved. A new hire wants to feel informed, connected and valued. An organization wants team members who actively contribute and who fit well within the existing work culture. Both goals can be achieved and solidified through an effective onboarding process.

The first day for new hires should be geared towards bonding with their new team, learning first-hand what the new culture is like, and building rapport. Onboarding is not just a manager’s task; it is the responsibility of all team members within the organization itself to provide accurate information in an encouraging manner. Teammates need to welcome new hires and provide a climate of support for them during the acclimation time frame.

The Time in Between – Pre-Onboarding

In the immediate days after new hires accept an offer–and definitely before their first day–you should ensure that they complete many of the “to-do list” tasks that often bombard them on Day 1. Send new hires any packets, paper or paperless, that contain items like tax forms, personal data forms, and insurance registrations. They can review, complete and submit the information to HR before arriving to work. This will help them avoid a first day solely spent on documentation, while providing them with time to become acclimated to team policies and departmental/organizational expectations.

Keeping Connected – Onboarding Technology

Onboarding technology helps an organization keep in contact with new hires during the time between their offer acceptance and their official first days on the job. A lapse in communication between new hires and their managers at this critical time can potentially cause a big disconnect, which can be detrimental to relationships that must be developed between new employees and their teammates. Onboarding technology is also the most efficient means to continue promoting your organization’s employer brand that was introduced during the recruitment phase–especially for new hires that are working remotely on a full-time or part-time status.

Setting and Meeting Expectations

New hires have a lot on their minds. Whether they are recent graduates or seasoned workforce veterans, they will have acquired notions of what a workplace should be from their previous environments. They will bring these past mindsets along with them in the back, or possibly the forefront, of their minds when starting at a new place. The norms of the environment from which new hires come can affect the way they perceive and perform their tasks and acclimate within the new culture.

Since it is inevitable that some form of internal comparison will take place in the new employees’ minds, it is important for current team members to be cognizant of this as they interact with new hires. Having a component within the onboarding process that shares norms and expectations of your organization will give your manager and team the opportunity to communicate expectations, as well as learn more about the new hires’ past experiences.

Improving Your Onboarding Experience

Simply put, there are always additional means to improve a process whether it is part of the onboarding process or an organizational based procedure. Within each new hire’s onboarding process, solicit feedback from each person. Ensure new hires that constructive criticism will help improve the organization’s onboarding process, and reiterate that their feedback will be taken positively.

The new hire’s feedback could lead to change that could positively impact the morale of the organization along with profitability. With feedback from a new hire, additional training and employee development opportunities could develop. The fresh, open mind of a new hire can help stimulate others to open their minds and discard the “But We Have Always Done It This Way” mentality.

As you develop and implement your organization’s onboarding process, realize that continuous improvement of the setup, content and delivery of the onboarding process itself is an objective for which to strive. What works today for your new hires will not necessarily work for tomorrow’s new hires since we are in the midst of rapidly changing workforce dynamics.

Resources for Building an Onboarding Process

SHRM Foundation’s Effective Practice Guidelines Series outlines the Four Cs of Onboarding which gives an organization an excellent foundation on which to customize its onboarding process.

Compliance – Teaching employees basic legal and policy related rules and regulations
Clarification – Ensuring employees understand their new jobs and job related expectations
Culture – Providing employees with a sense of organizational formal and informal norms
Connection – Creating relationships and interpersonal networks that new employees need

Creating and delivering an onboarding process which encompasses the Four Cs provides initial direction that can be adapted to the intricacies of any organization delivering the onboarding piece.

A Final Note: Enthusiasm Is Contagious

Ultimately, the quicker new hires feel connected and knowledgeable about their job duties, the quicker they will be positively contributing to the overall goals of your organization. Onboarding should not be perceived by new hires and the organization’s team as something tedious and monotonous. Onboarding is not that at all! Onboarding helps generate excitement for something of high value–your organization, its team and your organization’s mission and vision. Enthusiasm is contagious! Build excitement on what you do and who helps you do it! Your organization’s mission is a calling, and positively communicate that calling to new hires in your onboarding process. If new hires hear that calling, let them answer.

Image credit: Speak Your Mind by Ben Grey (contact)

How to Engage Hiring Managers During Hiring Process – Whiteboard [VIDEO]

in Hiring Process, Workforce Management/by Harlan Schafir

In this video, pick up some tips on how to better engage hiring managers to effectively participate in your small- to medium-sized business hiring process. Learn how technology can help automate the hiring process and facilitate manager participation, especially when an organization is decentralized.

Video Transcript:

Hi, welcome to another edition of ExactHire Whiteboard Video Chat. I’m Jeff Hallam and today we’re going to talk about how can I engage hiring managers in my recruiting and hiring process.

This comes up a lot, and as you can imagine it’s something that most everyone is trying to get to, but it’s not always the easiest thing in the world to get buy-in from folks who don’t hire for a living. When they have positions open they want them filled, they want good people in them, and a lot of times they’re trying to get through that as quickly as they can as opposed to maybe following your process that you’ve laid out as an HR professional or as a recruiter.

So these four steps are really designed, or these tips I should say, are really designed just to give you some ideas on how you can better engage these folks and hopefully get both what you want, and they want, out of this cycle.

So the first piece is, maybe trying to look at it through their eyes. And anytime you can walk a mile in somebody else’s shoes I think it can certainly benefit the experience. And so you have to think of it from their standpoint, this can often times be seen as a bother. Why do I want to do this? What’s in it for me? I don’t want to take the time. I don’t want to learn another system. And all those things are valid when they are busy…as we all are. So one of the things you can do is as you see it from that perspective, really think hard about what is in it for them. Think about how their needs and what they’re trying to get done can align with what you’re trying to get done. And when you can do that, that’s definitely a great first step. And that kind of transitions over here to point two in terms of making it easy.

By making it easy, what we mean is, if you can really see it through their eyes, it will help you understand what would in fact make this easier for them. So things like not requiring them to quote/unquote learn another system. Not requiring them to put in pages and pages of notes. So the more structure and input and things of that nature you can give them the better. And likewise, if you can create an environment from their perspective, where they can actually very quickly give you their feedback, and it’s always in a consistent format, all the better. And that kind of bleeds over into point three here.

If you can create a template, a form, a document…whatever it might be that can collect this feedback, that’s almost always going to universally go over a little bit better than just the free-form notes. Again, it will take a little getting used to up front for folks, but once they get that, they’re going to understand that from their perspective, it’s quick…they’re putting in their feedback, they can see other peoples’ feedback. It’s easy, they can access it from anywhere, it’s easy to get to, it’s constant. And, then as that starts becoming a little bit more baked in, a little more consistent, then you get to a point very quickly where you can start making sure that there is follow through.

You can hold these folks accountable and let them know that you are going to be checking into this. And when they’re not doing it, this is a good opportunity for you to go back and hold them accountable, and help them understand and reinforce these other points of why it is important, why it’s just as good for them as it is for the organization. And, as you start doing these things, particularly if they’re in the right technological platform, you should really be able to bring a lot of automation to this, get that feedback very consistently, have it always in a consistent format…and as you go through that process, if you’re like a lot of other folks we work with on a regular basis, you should actually see your hiring results not only speed up, but just as importantly the results should improve.

A Paperless Workplace Is Good Business

in Workforce Management/by Tom Branson

Wasted time. Wasted money. No one likes waste–the mere mention of the word evokes the feeling of regret. But across the world we do it every day. Often times, as individuals, we waste because we cannot find an alternative. But for small businesses today, much time and money is wasted by ignoring the obvious, glaring alternative of transitioning to a paperless workplace.

According to the U.S. Environmental Protection Agency, paper and paperboard products accounted for roughly 69 million tons (or 27 percent) of the U.S. municipal waste stream in 2012–nearly twice the amount of the next most wasted material, food. On average, each U.S. citizen is responsible for 1.2 lbs. of paper waste per day. And while recycling efforts have helped to mitigate paper waste, the best approach to reducing waste is to avoid generating it in the first place.

Paperless Possibilities

The Information Age has ushered in new possibilities for conservation. In the vast majority of cases–especially with the broad adoption of e-signatures and cloud drives–paper documents are not necessary. Yet, too many businesses have been slow in transitioning to a paperless workplace.

Small and medium-sized businesses in the U.S. employ around 56.1 million people. Imagine if these businesses fully embraced a paperless work environment. Yes, this would sharply reduce waste by businesses, but more importantly it would influence how employees think about paper use outside the office.

Do I really need the newspaper delivered?
Do I need to receive a paper bill?
Do I have to print this off?
Where else can I save paper?

An environmentally responsible employer brand is one benefit of moving to a paperless work environment, but there are cost savings to be realized with the transition as well. Paperless solutions not only remove the need to use paper for common tasks and processes, many times they automate those same processes as well. So in addition to the savings associated with not buying paper and print cartridges, a business can return higher profits through increased process efficiency.

A Culture of Conservation

Your business can take the first step in becoming a paperless workplace by first creating a culture of conservation. Here are a few ideas on how to use less paper in your office:

Purchase printer and copier units that can print on both sides of a sheet of paper.
Set all computers and copiers to default to double-sided printing.
Use email instead of paper or faxes.
Don’t print email messages.
Work on drafts electronically, using “edit” and “comment” features.
Choose reusable cups, plates, and utensils instead of disposable paper and plastic items for your office break room.
Use paper towels made with post-consumer recycled material or use cloth napkins.
Choose reusable lunch bags or coolers.

To make the full leap to a paperless workplace, you’ll need to explore how new technologies can further remove your reliance on paper. From communications and marketing to document storage and employee management, virtually every aspect of your business can be enhanced by investing in technology. And the best part? Many of these technologies are very affordable… and sometimes even free.

So stop wasting time and money, transform your business into a paperless workplace. You have nothing to lose–except paper…lots of expensive paper.

ExactHire provides paperless HR solutions to help small businesses achieve greater efficiency. Please contact us today to learn how you can stop wasting time and money by going paperless!

How to Overcome Employment Screening Challenges in Small Business

in Hiring Process, Workforce Management/by Randi Renee Doerr, SPHR, SHRM-SCP

I know from experience: being part of a small human resources department often creates a close-knit team, but the workload can make you long to clone yourself a few doppelgangers. Small business HR professionals are often slowed down with manual processes, like ordering background checks and chasing down references. Moreover, they are often pulled away to put out unexpected “fires”; thus, making it difficult to get to every to-do on time. That’s why more small- and medium-sized companies are looking for ways to accomplish more without adding expensive overhead in the form of extra HR staff members.

Our ExactHire e-book, The SMB Guide to Superhero Pre-Employment Screening, reviews best practices in pre-employment screening; including, application review, assessments, background checking and reference checking. In chapter six (embedded below) the challenges of traditional reference checking are reviewed. This chapter comments on how automated reference checking software can gather objective feedback more quickly and with little effort.

For the complete resource to help guide you in fighting potential inefficiencies within your organization, download ExactHire’s complete superhero-themed e-book. Think of automating the candidate screening process as a means to arm yourself with enhanced senses and special, super equipment. After all, what would Wonder Woman be without her lasso; or, Spiderman without his webbing?

Image credit: Thunder of Hooves by JD Hancock (contact)

Perks and Quirks of Working for an SMB

in Workforce Management/by Featured Author

Working for a small to medium-sized business (SMB) is much different than working for a large corporation in various ways. In my personal experience, I have to admit that working for a smaller company better fits my personality. The tight-knit camaraderie and close connections we have to each other’s personal lives feels more like a family environment than the sweatshop-esque call center that I fled before starting here.

Sure, we don’t always get the same financial perks that a Fortune 500 company can offer, but we aren’t getting cheated on our paychecks either. There is a give and take in any relationship–even the employee/employer relationship.

Perks

For me, the benefits of a caring team and the perks of occasionally working from home are worth more to me than a company match on a highly-regulated 401K. I am happy to invest my earnings in other vehicles and keep the mileage low on my actual vehicle.

We also bond as a team in a manner that is much more satisfying and organic than anything I have experienced in my past careers. We enjoy the State Fair on an annual basis, reach goals to earn fun prizes, laugh and joke in the hallway, and support each other professionally.

Quirks

As in life, things are not all sunshine and rainbows. Sometimes working for a smaller company can bring in the very real issue of transparency and lack of professional privacy. Whether it be the announcement of someone’s first sale, new grandchild, or the company budget – we all know the story pretty quickly. But it’s nice to know that if our co-founder is going to be out for the afternoon, we will all get a little note with a FYI. This is a unique quirk of working for a small business–nobody’s rights are being violated here. Having high-visibility is embraced by our team as just the nature of our office life.

All of these small business quirks combine to create a wonderful atmosphere that encourages each of us to do our best and support each other. In times of trial and tribulation, we come together to prevail. Most of these are professional challenges, but very recently, we had a bit of a unique situation in our local office.

Quirky Example: The Bucket Brigade

During a typical April shower in Indianapolis (think monsoon thunderstorm), on an otherwise calm Thursday afternoon in the office, we started to hear some unusually loud precipitation. At first, we weren’t sure if something was really wrong until we entered an unoccupied office and stood shocked by streams of water cascading from the ceiling at multiple points! And this was not just any office, but the office of our sister-company’s vacationing president. Electronics, documents, books, personal items, and more that were being showered with water.

The skeleton crew from our joint office quickly gathered and became the Bucket Brigade. Together we made the best out of the stressful situation by forming a make-shift clean-up crew with the common goal of salvaging the important items that had been drenched. I think most corporate offices would have called ‘the authorities’ and remained idle with the fear of being reprimanded for touching the belongings of others. But being part of a small company meant that our team members who were working remotely could instantly ramp up their efforts, while we were free to address the immediate need of clean-up. Thankfully, we were able to save all the items that had gotten wet, and we gained a fun story and team nickname too.

ExactHire specializes in providing hiring solutions for the SMB market. As a small business that seeks to leverage technology for continued growth, we understand the value and power of affordable technology backed by reliable customer support. To learn how our hiring solutions can enhance your HR operations, contact us today!

Rethink Customer Service to Create Exceptional Employee Experiences

in Workforce Management/by Tom Branson

Customer service is commonly understood as how an organization interacts with–or serves– its customers (those individuals who buy its product or service). A key tenet of customer service is that an organization should have the goal of providing an exceptional experience by anticipating and meeting customer needs before the customer even asks. Imagine if the employees of an organization did the same for each other. Well, businesses with a strong employer brand do.

If we go back to the definition of brand, we are reminded that brand is not smoke and mirrors, it is the core of what you are as a business. To extend that concept to employer brand, an organization cannot expect an “employee appreciation day”, company swag, and an annual “employee satisfaction survey” to be the drivers of its employment brand. Those are nice expressions, but to truly possess a strong employment brand, an organization must offer an exceptional experience on the other days of the year too.

Every week, and indeed, every day will bring its own ups and downs–this is true inside and outside the workplace. When we talk about providing an exceptional experience for employees, our goal is not to create a workplace utopia. Rather, a business should seek to foster a culture that respects the dignity of the individual and affirms their contribution to the business on a daily basis. By doing this, employees feel supported and confident in their work, and thus, are more likely to collaborate with each other in an open and honest way.

5 Ways to Foster an Exceptional Employer Brand Experience

Set realistic expectations of your work culture during the application process
Provide new hires with a “culture book” that summarizes your work culture
Announce milestone achievements, while also affirming the work and small wins that helped the organization get there
Provide monthly or quarterly group incentives for valuable, collaborative objectives
Develop a continual improvement plan that engages employees

ExactHire provides hiring technology for small to medium-sized organizations. Our SaaS solutions include HireCentric ATS and OnboardCentric which can streamline your hiring and onboarding processes, while providing an exceptional experience for new employees. To learn more about how you can enhance your hiring process through the use of our software, contact us today!

Image credit: People seldom notice old clothes if you wear a big smile – Lee Mildon by rohit gowaikar (contact)

Grow Employer Brand Loyalty, Engage Employees in Continual Improvement

in Workforce Management/by Tom Branson

Taking concepts of brand management and applying them to employee management is an effective strategy for attracting, hiring, and retaining talent. Previously, we’ve covered the concept of “employer brand” and how it relates to “consumer brand”. Today, we’ll look at the concept of “employer brand loyalty” and how an organization can strengthen it by implementing a continual improvement plan that engages employees.

Consumer Brand Loyalty Vs. Employer Brand Loyalty

Simply put, “consumer brand loyalty” is the phenomena wherein consumers choose to exclusively purchase a product or service from one business, or brand , over a long period of time. Sometimes this is because the quality of the product or service is perceived to be better, sometimes it’s because the brand provides an intangible benefit, such as prestige, fashion, righteousness, or a sense of belonging. The bottom line is that the consumer’s purchasing decision is based on factors that are not limited to price ($$$).

Similarly, “employer brand loyalty” describes an employee’s choice to exclusively contract with an employer over a long period of time for reasons beyond salary ($$$). Employee perceptions of the employer also play a significant role in the development of employer brand loyalty. In fact, many of the intangible benefits that convince a consumer to remain loyal to a brand, can be the same reasons why an employee remains loyal to an employer brand–prestige, fashion, righteousness, a sense of belonging.

…the big difference between consumer and employer brand loyalty??

Consumer brand loyalty is based on how the brand treats the consumer. Employees are, themselves, the employer brand, so their loyalty is based on how they treat one another. This means that in addition to gathering feedback from consumers on products or services, businesses must provide opportunities for employees to provide feedback on their experience. The continual improvement process is a perfect chance to do both.

Continual Improvement

Continual improvement is a concept that is understood by most of today’s successful businesses. These businesses know that operating at optimal levels on Day 1 is nearly impossible, and so smart owners plan for continual improvements that will ensure sustained growth and profitability. In improving a consumer brand, this can be illustrated by adding features to a product in order to address customer complaints. For an employer brand, an example could be investing in new technologies to automate tedious tasks and increase process efficiency.

Making informed changes to existing processes in order to increase efficiency in operations is at the heart of continual improvement. But, often times, decision-makers are blind to process inefficiencies that plague daily operations because they are not close enough to the processes. And although process inefficiency may seem of little importance in regard to consumers, it will take a toll on employees. From there, it’s only a matter of time before the low morale of employees begins to impact customers and the consumer brand.

Therefore, it is vital to understand that the strength of employer brand loyalty and consumer brand loyalty are connected; in order to achieve high levels of both, a business must engage customers, as well as employees, in the improvement process. Again, no one expects all operations to hum in the early days of a business. Mistakes are made, unexpected challenges occur, and resources are often limited; however, if lessons are not learned and shared, then those mistakes and setbacks can begin to define an organization and its employer brand–“The people are nice, the product is good, but the place is dysfunctional.”

Gaining The Employee Perspective and Buy-in

It is important to have a plan in place that provides employees with a formal channel through which they can suggest improvements. This can be as simple as a drop box (real or virtual), or it can be a standing topic at department meetings. Regardless of the chosen channel, it must be easy to submit and receive suggestions, and each suggestion should receive a genuine response.

Engaging employees in the improvement of processes is just one way to strengthen employer brand loyalty. Employees can also contribute ideas for improvements to other areas of your business such as workspace, marketing collateral, customer support, communications, and even janitorial service. This is not to say that every decision for improvement must go through the entire organization, but empowered employees who are given a voice, and whose voice is listened to, will be your brand’s most loyal advocates.

5 Steps to Improve Employment Brand Loyalty

Develop a continual improvement plan that engages your employees
Provide a quick and easy way for employees to suggest improvements at anytime and to provide feedback on specific issues
Respond to all suggestions and feedback for improvement with next-steps and a time frame for completion
Upon implementing improvements, recognize the source of the idea and its benefit
Maintain a running log of improvements that can be celebrated at year-end

ExactHire provides hiring technology for small to medium-sized organizations. Our SaaS solutions include HireCentric ATS and OnboardCentric which can streamline your hiring and onboarding processes, while providing an exceptional experience for new employees. To learn more about how you can enhance your hiring process through the use of our software, contact us today!

5 Steps To Assess Employer Brand For Small Biz Owners

in Workforce Management/by Tom Branson

As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. Your consumer brand represents who you are as a business to your customers and prospective customers; this includes how you stand apart from similar businesses, and what your goals are in delivering your product or service. A bad brand is a bad business; where one goes, the other will quickly follow–most business owners understand this.

But what about your employer brand? What is this, and how does it affect the health of your business?

Your employer brand is essentially the same as your consumer brand; however, an employer brand represents who you are as a business to your employees and prospective employees. In other words, your consumer brand makes and fulfills (hopefully) a promise to individuals with the goal of gaining their continued business, and an employer brand makes and fulfills (hopefully) a promise to individuals with the goal of gaining and keeping their talent through employment.

Your Employer Brand Right Now

Though the word “brand” is sometimes cast in a negative light, building a brand is a universal practice for businesses–even if it’s not realized by the business itself. Negative connotations associated with brand likely come to mind when we confuse it with the marketing strategies and tactics used to promote the brand. So putting aside marketing strategies and tactics–logos, slogans, messaging, materials, advertisements, et al.– consider these three questions as a quick and dirty way to assess your employer brand:

(Note: These can be used to assess your consumer brand, too, with a few tweaks.)

What is the purpose of our business?
How is working at our business different than other businesses with similar purposes?
How do people feel about our business before, during, and after working here?

By answering these questions and, more importantly, asking your employees to answer these questions, you will have the building blocks of your employer brand. It is vital that you complete this before creating a strategy to strengthen and grow your brand. If your brand (what you are) is not in alignment with your brand marketing (what you are promising to be), then you will be misleading your job applicants and laying the groundwork for a bad brand image–that means low sales for your business, and low morale/high turnover for your employees.

5 Steps to Assess Your Employer Brand

Develop a brief survey to determine the essence of your current brand using the three questions above
Distribute the survey to all employees and business stakeholders in a way that allows for anonymous responses
Collect and compile the responses to identify common brand perceptions
Identify perceptions that are negative or threatening to your business
Incorporate the assessment insights into a prioritized continual improvement plan

ExactHire provides hiring technology for small to medium-sized organizations. Our SaaS solutions include HireCentric ATS and OnboardCentric which can streamline your hiring and onboarding processes, while providing an exceptional experience for new employees. To learn more about how you can enhance your hiring process through the use of our software, contact us today!