Customer service is commonly understood as how an organization interacts with–or serves– its customers (those individuals who buy its product or service). A key tenet of customer service is that an organization should have the goal of providing an exceptional experience by anticipating and meeting customer needs before the customer even asks. Imagine if the employees of an organization did the same for each other. Well, businesses with a strong employer brand do.
If we go back to the definition of brand, we are reminded that brand is not smoke and mirrors, it is the core of what you are as a business. To extend that concept to employer brand, an organization cannot expect an “employee appreciation day”, company swag, and an annual “employee satisfaction survey” to be the drivers of its employment brand. Those are nice expressions, but to truly possess a strong employment brand, an organization must offer an exceptional experience on the other days of the year too.
Every week, and indeed, every day will bring its own ups and downs–this is true inside and outside the workplace. When we talk about providing an exceptional experience for employees, our goal is not to create a workplace utopia. Rather, a business should seek to foster a culture that respects the dignity of the individual and affirms their contribution to the business on a daily basis. By doing this, employees feel supported and confident in their work, and thus, are more likely to collaborate with each other in an open and honest way.
5 Ways to Foster an Exceptional Employer Brand Experience
- Set realistic expectations of your work culture during the application process
- Provide new hires with a “culture book” that summarizes your work culture
- Announce milestone achievements, while also affirming the work and small wins that helped the organization get there
- Provide monthly or quarterly group incentives for valuable, collaborative objectives
- Develop a continual improvement plan that engages employees
ExactHire provides hiring technology for small to medium-sized organizations. Our SaaS solutions include HireCentric ATS and OnboardCentric which can streamline your hiring and onboarding processes, while providing an exceptional experience for new employees. To learn more about how you can enhance your hiring process through the use of our software, contact us today!