Workforce Redeployment

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Layoffs have been a recurring theme in the news lately. Major organizations such as Disney, Meta, Microsoft, and Goldman Sachs are some of the most well-known organizations that are cutting staff due to concerns of a pending global recession. Layoffs are designed to cut costs and implement a more lean style of business to yield a higher profit. However it can often communicate internal instability to consumers. They might look at other product and service providers who appear more stable to complete business transactions.

Layoffs not only reduce staff, but they also reduce employee morale. They generate a sense of uncertainty as many employees wonder if they are next on the “chopping block”. If employees are tense wondering if they are going to be laid off, they will start looking at employment elsewhere. Often this is with the company’s competitors in the same niche.  Although layoffs can be unavoidable, other options worth examining exist before making the decision to eliminate jobs. To help mitigate damage to employee morale and maintain a positive perception of company stability, companies need to explore the option of workforce redeployment instead of layoffs.

Internal Mobility

Workforce redeployment, AKA “internal mobility”, is a strategic function conducted by Human Resources and leadership to shift existing employees into different roles within the same organization. This is not a new concept. Companies have been utilizing workforce redeployment for years. Particularly in the case of health issues where an employee might not be able to physically or mentally perform the duties of their current role. They are then moved into a different role within the same organization which is more feasible for success. Workforce redeployment is commonly used at times of internal reorganization to help employees maintain employment within the company. Redeployed employees do not necessarily keep the same pay, schedule and working arrangements. Those factors are based on the needs of the new role in which the employee was redeployed.

Currently, workforce redeployment is gaining more traction as a strategic function to offset unexpected situations that impact business functions. The economy will continue to ebb and flow with periods of expansion and contraction so that is a known variable. Unknown variables such as a global pandemic are difficult to anticipate. Over three years later, companies are still reeling from the effects of COVID-19’s impact on working arrangements and job adaptability. Throw in the ongoing challenge of finding qualified talent, and these three items form the perfect storm for business failure if proactive processes to retain talent are not integrated within the company’s strategic plan.

Maximizing Efficiencies

Human Resources and leadership must conduct regular reviews of an organization’s structure. To help maximize efficiencies within an organization, a company needs to evaluate current roles. Then forecast where growth and reductions are anticipated to occur. In departments where growth and value are lagging, examine the likelihood of their future impact and their timeframe of dissipating value. Before the expiration date of those departments and/or roles within that have lagging value, invest in the talented employees. Offer the ability to reskill, as needed, and move into a different role. During times of prosperity, cross train employees. Provide training on skills that are internally forecasted with a high need.

Proactively identifying where cuts are needed, but allowing time to partner with those affected employees, shows the organization’s commitment to their employees. Redeploying employees can boost employee morale and demonstrate a view of solidarity and strength to internal and external stakeholders. Employees who believe that their organization is committed to their tenure and growth are more likely to stay within the organization reducing the loss of knowledge and talent.

For those employees who are redeployed into a different role within an organization, management must take into account that there will be varying degrees of emotion. Employees will run through a gamut of nervousness, excitement, and fear. Establish regular check-ins and monitor the transition into the new role. The redeployed employee is already familiar with the company’s culture and mission, vision and values so time to productivity should be quicker. Allow the employee to openly share their needs, goals and expectations for success.

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Workforce Redeployment Challenges

Not all employees will be supportive of workforce redeployment initiatives so there will be some attrition. For those employees who willingly leave the company, keep the door open and offer a warm welcome for a potential future return. Boomerang workers are employees who leave an organization and come back later to work for the same company. Harvard Business Review reports that 20% of employees who left an organization during the pandemic have returned to a previous employer. Losing talent is hard. It is even more painful for the organization if the talent built a positive rapport with colleagues. Provide a positive departing experience for talent who is voluntarily leaving. There is a solid chance they could want to return, and they might be the talent your organization is seeking.

Due to the nature and complexity of the scope of business, not all organizations can launch a mainstream workforce redeployment plan. However, often feasible opportunities exist to shift employees into roles that are conducive to company growth. Creative efforts must be made when examining the potential jobs and employees for redeployment. Create an internal network so employees can have a better understanding of other departments’ functions. Conduct skills assessments to identify skills transferable into different roles. Use an Applicant Tracking System’s (ATS’s) internal application to collect the interest of employees interested in other company opportunities. Maintain performance and employee records in a robust onboarding platform.

Conclusion

To offset financial loss and maintain a competitive edge, include workforce redeployment initiatives in the company’s strategic plan. Companies must forge through merciless storms of talent wars, evolving technology, pandemics, inflation and supply chain issues among many other barriers that disrupt operations and threaten a company’s existence. The loss of talent and the negative publicity that results from layoffs can be a one-two punch that can impede profits and even existence. Taking initiatives, such as workforce redeployment, can mitigate those losses and help keep doors open longer. Having an agile workforce is in an investment that pays in the long run.

3 Changes to HR in 2023

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The role of a Human Resources Manager looks a lot different today than it did just a few years ago. The responsibilities have shifted, as have the workplace landscapes. And the future of HR is going to depend on your company’s ability to adapt and grow in these new directions. HR in 2023 calls for a new playbook. And to ensure your HR teams remain flexible with emerging trends and diligent in connecting employees to career paths with brands they love, these are the insights you need to know. These are the three ways HR is changing the most.

1. Internal HR Changes

Some of the most notable changes in human resources will take place internally. Consider examining your current HR processes, internal structure, and policies. You might spot possible areas of improvement based on these emerging HR trends and changes.

Internal Organizational Ecosystems Will Change

Organizational design structure and change management will be a priority for HR in 2023. In fact, 53% of HR managers and 45% of their staff say they’re already experiencing fatigue from all the change. Chances are, your HR teams are fatigued, as well. New digital adoptions, changing workplace dynamics, and economic stress affect employees and leaders at every level. To provide relief, many HR teams are now focusing on changing up the ecosystem and prioritizing change management to minimize employee fatigue and disruption. Too much change or uncertainty, left unchecked, will lead to high turnover and reduced productivity.

HR Budgets Will Increase

Another change that will remain evident throughout the future of HR is the budget. Most HR executives say they anticipate increases in their organizational budgets. And many say those boosts in spending will be a sizable 4% to 6%. Those increased HR budgets will mostly be dedicated to efforts related to expanding the workforce, too. Recruiting and onboarding represent the biggest budget increase, while employee compensation drives investment increases as well.

Based on current HR management surveys, the top three priorities within recruiting and retention that call for bigger budgets include:

  • Finding and recruiting applicants from broader talent pools
  • Retaining the best employees
  • Maintaining and improving company culture, morale, and engagement

2. Employee Wellness Is a Priority

Another key shift you’re going to see in the future of HR involves prioritizing employee health, wellness, and experiences. A company’s employee retention strategies are more important now than ever before. And while more traditional methods of HR involve enforcing guidelines and managing strict procedures, today’s HR professionals are looking for better ways to engage and support employees.

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Employee Experiences Matter

The employee experience matters, and today’s HR managers recognize changes are needed to improve the workplace culture. In fact, roughly 47% of HR managers say significant changes have to happen to transform the employee perspective. Employees will only remain loyal and productive to their employers if they feel there is a compelling career path before them. And if at any point they feel devalued or disposable in any way, they’ll seek employment elsewhere. HR leaders are exploring these three areas the most to introduce improvements to the employee experience:

  • Expanding health, mental health, and wellness initiatives
  • Developing healthier food and affordable menu selections
  • Creating more educational programs to support and incentivize learning, certifications, and skills improvement

Flexible and Hybrid Work Environments Are the Norm

Your HR teams are already keenly aware of the need for hybrid work flexibility wherever possible. Of course, some roles are only effective with in-person or on-the-job reporting. But those departments and staff who can be just as productive or more productive working from home will need employers to accommodate those hybrid dynamics. And when your employees are working from home, the accountability and productivity metrics will need to change, too. Your HR leaders can expect to abandon any micromanagement efforts of yesterday and adopt new ways for off-site staff to remain accountable and productive.

3. Changes in Attracting, Hiring, and Onboarding New Talent

The third massive change in human resources to consider involves a slew of new perspectives and methods relating to hiring. Today’s recruiting landscape is vastly different from years past. And if your company needs top talent to facilitate growth and scaling, you’ll have a new playbook to adopt outlining improved methods for attracting, hiring, and onboarding new employees.

Skills Carry More Value Than Degrees

Your company might need to revisit job descriptions and role prerequisites. Recent studies suggest skillsets carry more value to employers today than traditional degrees or certified education. In fact, skills-based hiring has been up more than 60% in the last year. Make sure your hiring managers are placing enough value on candidate experiences without automatically disqualifying candidates who maybe lack a four-year degree. Focusing on skills will also help you to remove salary or career barriers for some two-thirds of the working population that doesn’t have a bachelor’s degree. Other advantages include more diverse workforces, broader talent pools, and increased time to hire.

ESG Reporting Will Attract Applicants

There are increased pressures from regulatory compliance and stakeholders alike for improved environmental, social, and governance (ESG) reporting. More than 90% of S&P 500 businesses publish sustainability reports. Dedicating efforts to develop and maintain a healthy ESG reporting system is contributing to executive-level compensation, improving how existing employees perceive their employers, and attracting new hires.

Key Takeaways for HR in 2023

Consider these HR changes happening now and start re-evaluating your current position relating to internal HR operations, employee wellness, and recruiting talent. And if you need guidance in this new realm of HR, connect with ExactHire! We can help you navigate the emerging trends and affect change within your departments so you can grow with the future of HR in 2023 and beyond.

5 Considerations for an Applicant Tracking System Vendor

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If your organization is exploring the use of an Applicant Tracking System (ATS), or if your company has taken the first step towards internal efficiency by approving the investment of an Applicant Tracking System (ATS), it might seem like a daunting challenge. Many questions resonate as implementation can be a bit overwhelming even for the most seasoned tech users. What should I do next? Where do I go from here? How does this product work?

Don’t let fear get in the way of efficiency. Implementing an ATS into your organization is an investment of time and financial resources. As HR professionals explore the caveats of an ATS, it is essential to find the tool that works best for your organization with a support team that defines ongoing value.

 

When evaluating a system, here are five items to consider:

 

1) Applicant Tracking System Support

If you are asking yourself, “How do we use this new product?”, that’s an essential question that needs to be answered in depth, in addition to other questions centered on product support. What type of training will we receive from the product vendor? Is training personalized to meet our organization’s needs? After training, if we still have questions, will we be able to contact someone in the United States?

Best-in-class vendors offer personalized training by a Client Success team composed of professionals who are genuinely vested in your organization’s success. Training is provided to your team, and follow up questions, which are expected, are supported by the Client Success team. The Client Success team lives up to its name; they are a bonafide, dedicated team who wants to make your lives easier by using employment software solutions. Relationships are important, and those are built here. Tap into their wisdom and expertise to help guide your use of the ATS.

2) The Applicant Experience

Applicants won’t waste time. Can job seekers apply quickly on mobile devices? If a job seeker finds more than one job to which they want to apply, do they have to start over again?

Convenient for the job seekers you are attracting, look for an ATS that is mobile responsive so that your applicants experience a seamless application process. No passwords should be needed by the applicant; the applicant can use their contact information, such as an email or phone number, to access their applications.

More than one job of interest to your job seekers? Not a problem – top of the line HR Software will offer multi-apply where the applicant can apply to more than one job at a time.  And since the best HR Software offers an organization the ability to use different applications to collect data essential for screening, the applicant will complete the questions you specify in one experience without interruption even if the applicant is applying to multiple jobs based on different application templates.

 

3) ATS Job Board Integrations

Visibility of my jobs is important in this competitive job market. What type of boards are available? To which boards are my jobs automatically sent? Does the ATS offer diversity and niche job boards?

The best HR Software offers the ability to automatically push jobs to free boards like Indeed, ZipRecruiter, Snagajob, Job Inventory and indexed for Google for Jobs. No effort needed on your part for those job boards. Interested in other job boards? Some of the best ATS software offers other options to automate job postings to various boards such as diversity boards, niche boards, and many other options.

4) Building Applicant Pools

An applicant today might be the fit for tomorrow’s opening. How can I search for applicants’ talents and skills for my current and future roles? When I find applicants that meet our requirements, how do I communicate with them?

As you screen your applicants, you can “tag” your applicants’ skills and talents using keywords of value to your organization. Best-in-class HR Software offers ways to navigate your view of applicants and jobs to filter to the criteria you are seeking at the moment.

As you find applicants you want to move forward, you’ll need the option to communicate with them via texting  (ideally without additional fees). But not all applicants will want to be texted, so integrated email with customizable communication templates will be required as well. Be sure that your vendor allows you to attach the files with your email communication as well.  Finally, you’ll want to find a software solution that provides communication history displayed on the applicant’s record; however, be sure that HR Managers can restrict access to this area if necessary.

5) ATS Compliance Reporting

Subject to Affirmative Action reporting? Compliance to EEO guidelines and internal company parameters is crucial. Will I be able to analyze data?

You absolutely should! Whether an organization is subject to governmental reporting requirements or simply if they want to keep track of data to fulfill internal parameters, Best-in-class HR Software will offer robust Affirmative Action Plan reporting and reporting compliant with Equal Employment Opportunity guidelines. Whether you are seeking reports for formal reporting, or if you are looking for data specific to particular job(s), top HR Software allows users the opportunity to delve into data using distinctive insights.

An ATS is meant to make HR, hiring managers, and other system users’ lives easier. ExactHire HR Software offers the ability to effectively screen applicants, communicate with those of key interest and identify the talent you seek to fill existing vacancies. ExactHire HR Software can save you time and money through automation and simple quick clicks to perform tasks confirming that an ATS is not an expense but an investment that yields a plethora of rewards.

To see a demo of ExactHire HR Software, click here.

 

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What Are the 5 C’s of Onboarding?

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Onboarding is the critical first impression that you only get one chance to make. Prior to the pandemic, many companies skated by with a basic onboarding process involving a few forms and an employee handbook. Companies making a nominal effort may have treated their new hires to lunch on their first day.

A lackluster onboarding process isn’t cutting it during the “Great Resignation.” With many companies struggling to find enough employees to provide fundamental customer service, they need to do everything they can to hold onto the new hires they’re lucky enough to get.

An outstanding onboarding process is the proven first step to lowering employee turnover, improving engagement, and boosting productivity. Small and mid-sized businesses are learning in 2021 what the most successful corporate giants have known for years: great onboarding is a key component of your company’s success.

But why is onboarding so important?

And what makes an outstanding onboarding program?

Download ExactHire's Employee Onboarding Checklist

Benefits of a Robust Onboarding Process

When your onboarding process checklist has got game, your new employees fall in love with their jobs. The fact is, your company needs employees that are fully engaged to compete in the new economy. According to this Gallup study, employee engagement is a key factor in nine performance outcomes, including customer service, profitability, and turnover.

Engaged employees are passionate about their work and they feel a strong connection to their company’s culture and values. Employee engagement is all about the emotional bonds people form with their work. These employees will always outperform their peers who couldn’t care less.

You want your employees to show up on time, every day, and do their best work. You want them to go the extra mile for the customer. When they’re on the manufacturing line, you want them to care—really care—about the quality of the goods they’re producing.

Companies are constantly looking for that special combination of skilled talent, soft skills, and work ethic that make a great employee. But they leave their new hires to fend for themselves as soon as they are finished filling out their W-4. A poor employee onboarding process flow contributes to the massive national turnover rate that costs U.S. companies $1 trillion each year.

A robust onboarding process, on the other hand, can make your employees almost 70 percent more likely to stay with your company for at least three years. And your new hires can be 50 percent more productive when your onboarding process steps set clear expectations while also providing crucial support early on.

Your new employee’s onboarding checklist pdf covers four areas known as the “4 C’s.” The 4 C’s are listed in order of importance to company growth. However, every stage of the 4 C’s is essential to a comprehensive onboarding plan.

Onboarding: The 4 C’s

Most companies stop with the first two C’s: compliance and clarification. Successful companies pay careful attention to the last two C’s: culture and connection. And our team likes to add a fifth C (shhh…don’t tell anyone!).

Compliance: Companies interested in avoiding discrimination and harassment lawsuits, i.e., every company, should start their onboarding with a thorough run-down of their policies and rules. To be most effective, you should implement a clear process by which employees can report discrimination and other issues. Earn your new employee’s trust by making it clear your company takes these issues seriously.

Clarification: This is the stage during which your new hires learn about their role, their duties and their responsibilities. Take this time to set your employee up for success. Establish a support network and ensure she has the tools she needs to complete her work.

Culture: More than a buzzword, culture has a tangible effect on a company’s success. A strong and positive culture gives you a recruiting edge. And clear values keep individual behavior in line with your company’s ethics. Make culture a strong aspect of your onboarding process by inserting it throughout your new hire’s experience. Include your company’s history and mission in your onboarding process.

Connection: Often overlooked during the onboarding process, connection is a key driver of employee retention. When workers form friendships with their coworkers, they’re more likely to enjoy being in the office. Positive relationships between your employees also mean less drama and conflict. You can foster connection during your onboarding process by finding creative ways for your new hires to spend time with coworkers.

We like to add a bonus C: check-in. New hires are most likely to quit their positions within the first year. By checking in with these new employees throughout that first year, companies can address brewing problems.

New Hire Onboarding framework

These 5 stages of onboarding create a framework companies can use to improve employee engagement and its associated outcomes. By adopting a more formal, vs an informal, onboarding process, companies can boost their customer ratings, improve employee retention, and increase their profits. Onboarding software can help companies keep their improved onboarding process organized and efficient.

Onboarding software can help you improve all 5 stages of employee onboarding. New employees can fill out their paperwork more quickly and accurately during the compliance portion of the 5 stages of onboarding with the help of auto-populating fields. Legally binding electronic signatures for all of your important onboarding forms will always be easily accessible, even years down the road.

Create training modules for every position within the company. Use training videos, how-to guides, and assessments. A simple checklist and triggering feature ensure your new employees won’t feel overwhelmed.

Include information about your culture, mission, and values in your training modules. By making culture a key component of your new employee’s experience, you’ll encourage behavior that aligns with your values. You can foster connection by assigning roles to team members to assist in the onboarding process. Each team member will receive email reminders so you know your new hires won’t fall through the cracks.

Incorporate the bonus C, Check-In, by assigning tasks to supervisors at intervals throughout the new hire’s first year. Over time, the data you collect in your onboarding software will help you improve your overall onboarding process.

Final Thoughts About the 5 C’s of Onboarding

The pandemic underscored the high cost of employee turnover, low engagement, and an uninspiring culture. When your employees are unenthusiastic, they’ll be less productive and less innovative. You’ll need more people on the payroll to get the same amount of output.

Beefing up your onboarding process is the first step to creating an inspired workforce. The investment you make in onboarding will pay dividends by creating a strong, cohesive team. Learn more with our webinar, How Effective Onboarding Boosts Your Bottom Line.

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What Is Programmatic Job Advertising?

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Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad? After all, if the internet can know you go ga-ga over baby goats and you’re insuring two teenage drivers, then why can’t it deliver your job ad to experienced IT candidates in the local area who know SQL?

The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising. These nifty algorithms are traditionally the domain of tech giants and commercial marketers. But in recent years, the recruitment industry has been taking notice. Hundreds of job boards, along with crappy candidates crowding out the champions, leave recruiters wondering if there’s a better way.

There is, and the better way is called programmatic job advertising.

Programmatic job advertising brings targeted ads to job seekers. Using programmatic job postings, companies can create job advertising campaigns that zero in on the best candidates, wherever they may be on the internet. Job ads appear on the right site, at the right time, just when the right candidate will see it. But programmatic job advertising does so much more.

Programmatic Advertising

Advertising on the Internet is nothing new. We all remember the flashy banner ads on Myspace. What is new is programmatic advertising that uses big data, machine learning, and predictive analytics to target the right audience.

When your grandfather told you “Nothing in life is free,” he might as well have been talking about all those free apps on your devices. It’s no secret that everything we do digitally is stored in a cybernated profile. Programmatic advertising uses this information, collectively known as “big data,” to target consumers.

Don Draper and the rest of the “Mad Men” only had standard demographics to work with when creating audience profiles. Big data adds hundreds of input fields to create a complete analysis of an ad’s intended audience.

All those factoids are too much for humans to interpret and act upon. Enter machine learning. Software can analyze the data and match ads with users most likely to convert. The software will always make the best choices using algorithms that analyze all that big data.

The ad’s performance metrics are fed back into the algorithm. When this performance data is factored into the big data, the software can make better matches in the future. Predictive analytics is what happens when machine learning produces increasingly better results.

But the software doesn’t stop there. Programmatic advertising completely automates the purchasing and managing of advertising space. Programmatic advertising software can find sites and purchase or bid on space within a spending budget set by the user. Humans can always step in and make adjustments. Programmatic advertising platforms take the grunt work out of marketing campaigns while making them more efficient and effective.

Programmatic advertising is why you see an ad from REI for a mirrored sighting compass after you purchase “A Walk in the Woods” from Amazon.

Recruitment Advertisement

Despite the advantages of programmatic job advertisement, most companies still use traditional recruitment strategies to place job ads.

Traditional recruitment advertisement operates a lot like those old Myspace ads. Recruiters hand-select the job boards to which they wanted to post. They log into each one individually, then purchase space and upload their ad. They cross their fingers and wait.

Traditional recruitment advertisement doesn’t have the advantage of big data. Recruiters can’t know which job board has the most forklift operators or which ones have the most active users in their area. Traditional recruitment advertisements are basically a crap shoot in which recruiters hope they’re posting to the right jobs site at the right time.

Aptitude Research, a Boston-based advisory firm, estimates recruiters waste 40 percent of their advertising budget with traditional job advertising. According to Aptitude’s founder, Madeline Laurano, “Traditional job advertising is expensive, inefficient and, at times, ineffective.”

Applicant tracking software can help improve the efficiency of job advertising with one-click posting and single screen analytics. Recruiters who use an ATS can increase job seeker conversion with a branded careers site and a multi-step application. ATS can also streamline other recruitment-related tasks such as HR compliance reporting.

Pairing applicant tracking software with compatible programmatic job advertising software can help companies zero in on the best candidates, wherever they may be. The result is a recruitment juggernaut that finds and converts the best candidates, then streamlines and optimizes every step of the selection process.

Programmatic Job Advertising in Recruitment

Programmatic job advertising by definition will help you reach the right candidates, wherever they may be. With the help of programmatic job advertising platforms, your job ads will appear on the job boards where your ideal candidates are hanging out. Glassdoor and Monster cater to different types of job seekers. Your job ad will appear on the best choice, whether you are looking for an operations manager or a forklift operator. Your best job candidates aren’t spending all their time on job boards. Programmatic job advertising software will place your ads on sites you may not have considered.

HGS, a business process management company, pivoted to mostly programmatic job advertising from traditional job advertising in response to the pandemic. To keep their workforce safe and healthy, HGS closed their call center doors. Their newly remote workforce meant that HGS could recruit from almost anywhere in the U.S. and Canada, rather than the few physical locations they previously operated. Casting a wider net in a larger talent pool meant their job advertising costs ballooned. Programmatic job advertising helped reign those costs in while improving time-to-hire.

According to Trish Robb, the General Manager of North American Recruitment and Talent Management at HGS, “With some of the time that we’ve gained back, our team has been able to focus on other recruitment marketing strategies, like engaging with talent through our social media channels, creating virtual job previews, responding to employee reviews and improving our reputation as an employer.”

Affordable Programmatic Job Posting

In the aftermath of the pandemic and the current labor shortage, HR teams are looking to programmatic job advertising to save money and find great candidates. According to Aptitude’s research, companies that use programmatic job advertising improve their time-to-hire as well as the quality of their new hire. Filling open positions quickly with top talent is the first step to improving employee retention.

With hundreds of job boards available, both you and your advertising budget can get overwhelmed. Programmatic job advertising software will help you effectively branch out to the most effective niche sites without wasting money on ineffective job boards. The algorithms written into programmatic job advertising software will use real-time data to adjust the software’s recruitment strategy.

When you use programmatic job advertising in recruitment, you can rely on predictive analytics and algorithms to make the most efficient use of your recruitment budget. You can avoid wasting money purchasing paid advertising on sites or for open positions that perform well through less expensive posting options. Programmatic recruitment marketing platforms will identify the open positions that aren’t receiving enough applicants. The programmatic job posting software will then your recruitment spending into those positions by purchasing ads on the optimal sites.

Final Thoughts About Programmatic Job Advertising

Whether you’re hiring hundreds of high-turnover positions each year or searching for a unicorn with mad JavaScript skills, you can use programmatic job advertising to reduce your costs and free up your time for other recruitment activities.

After all, posting job ads are just one part of a comprehensive recruitment strategy. Rather than spending your time analyzing your recruitment ROI across dozens of job sites, let programmatic job advertising software send your job ads to platforms where your best candidates are hanging out. You can focus on boosting your employer brand and selecting the best new hire.

Are you ready to dive deeper into the cost-saving possibilities of programmatic job advertising? Contact our solutions team for a personalized demonstration.

 

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How to Write a Job Description

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Indeed.com, just one of many jobs sites, is home to more than 16 million job postings. How can yours stand out? How can you avoid underqualified applicants? Most importantly, how can you persuade the best candidates to apply to your company?

The answers to all of these questions begin with your job description. That small post of just a few hundred words has to do some heavy lifting. Your job description must be optimized for search algorithms. It must be clear and honest to help candidates self-qualify. Your job ad has to subtly communicate the awesomeness of your company to a small pool of coveted, well-qualified candidates.

Your job description must accomplish all these goals for one purpose: to convert only the best job seekers into a manageable pool of applicants. How can you write a job description packed with that much power?

Job Description Writing Guide

When thinking about how to write a job description, there are two things to keep in mind. First, you’re writing for the search engines. Second, you’re writing for the job candidates. Each of these “audiences” requires a different approach.

Search engine writing elevates your ad near the top of search results where applicants can find it. Writing your job description with keywords will guide algorithms to your ad. Keywords should appear in your job title and the description, especially the first paragraph. The meta title and meta description should also include keywords.

Keywords will get your ad in front of the applicant. But only clear and compelling writing will persuade readers to complete the application. When asking yourself how do you write a good job description, start by identifying your ideal candidate. Then create a job ad that appeals to that person.

Sometimes, a boss will ask employees to write their own job descriptions. Ideally, several stakeholders should be involved in crafting job ads. HR professionals should seek input from the supervisor overseeing the new hire and also the position’s co-workers. A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants.

 

Mobile Recruiting Guide

Best practices for Writing Job Descriptions

The best practices for writing job descriptions seamlessly weave SEO writing with persuasive writing. If you’re learning how to write your own job description, start by crafting a job description that clearly identifies the role. This description becomes the blueprint to which you add keywords. Finally, you’ll rework your description to persuade job seekers to apply.

What do you write in a job description? Things like the job title, pay range and shift should appear at the top. Next, include a brief summary of your company. Follow this by a summary of how the job fits into the goals of the company. You’ll want to include the most important or time-consuming duties and responsibilities for the position. Identify the minimum qualifications. Finally, identify unique requirements for the job, such as heavy lifting or repetitive hand motions.

Identify what words job seekers are using to find your position. These become your keywords. Use both general and specific terms. The first paragraph of your job description should contain all of your keywords.

Perhaps you’re writing a job ad for what your company calls a project manager. But many industries employ project managers. Someone searching for a position as an IT project manager would not be a good fit for a litigation support project manager. If your job description is for an industry-specific position, then include that information as a keyword.

Include keywords that specify required skillsets. “Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. They are more likely to appear at the top of results for applicants searching these terms. Being specific with your job titles will also help applicants self-qualify.

A Good Job Description Template with Job Responsibilities

When wondering how do you write an effective job description, consider your ideal candidate. What does this person want? For example, perhaps you want someone who works well with a team. This person wants to feel like a valued team member. Perhaps you want someone who can work independently. This person wants to feel trusted and empowered.

Notice that you’re writing to appeal to your ideal candidate’s emotions. In this way, writing your job description is much like writing content for customers. You want your candidates to feel good about applying to your company in the same way you make customers feel good about purchasing.

The best practice for writing the duties and responsibilities section of a job description will tap into a candidate’s desire to support a larger cause. Any job duties list can be written to tap into the applicant’s desire to contribute to something bigger than themselves. If you already track employees’ roles and responsibilities in an Excel or Word template, you can rewrite them from this purpose-centered perspective.

A job seeker’s decision to apply to your company is largely an emotional decision. In this way, applicant conversion is similar to customer conversion. However, you’re only hiring a few select applicants. Effective job descriptions will increase the number of preferable applicants while discouraging undesirable or unqualified applicants.

You can do this by highlighting the emotional benefits that the company values. For example, perhaps your open sales position requires travel. Enticing someone who “wants to see the world” may not attract the type of candidates you want. But you’ll appeal to more desirable applicants if you highlight the opportunity to “work with some of the most innovative and culturally diverse software clients in the world.”

Good Job Description Examples

Rework the key components of a job description to highlight the benefits applicants may enjoy.  The best job descriptions for 2021 will highlight benefits in relation to a purpose-orientated mindset.

Good job description examples of the duties and responsibilities for a receptionist may include answering the phone. A compelling description may be, “Be the friendly first point-of-contact for Esperion Therapeutics. Ensure a great customer experience by correctly determining callers’ needs and identifying the person or department best suited to meet those needs.”

Perhaps you’re wondering how to develop a job description for a service technician who will travel to repair equipment for clients. A persuasive job description may read, “Use your mechanical know-how to ensure a consistent customer experience. Keep client productions running smoothly when you travel to client locations nation-wide to diagnose and repair equipment or perform maintenance.”

What Job Descriptions Should Not Include

Now you know your job ad needs keywords and compelling writing. But what should not be included in a job description?

Overwrought Job Titles. Don’t include words like rock star, ninja, connoisseur, or anything similar in your job titles. Rather than creative, these words seem dated and desperate. Candidates aren’t using these terms to search anyway.

Unrealistic Qualifications. Ask yourself if you really need a branch manager with a Master’s degree. Or a receptionist who speaks Spanish. Or an assistant who can write Excel macros. Some qualifications aren’t as important as you may think.

Too Much Positivity. You also want to realistically assess the job. Is there something about the position that may be a deal breaker for some people? If the job requires overtime or working weekends or excessive travel, then clearly say so in the description.

Jargon and Abbreviations. Your words should be clear to a general audience and spelled out completely for search engines. Don’t use terms that only people in your industry or company would understand. Don’t use abbreviations.

Complete List of a Role’s Tasks. Your job description should not be an exhaustive list of the position’s duties. For legal purposes and to avoid wrongful termination suits, include phrasing that allows supervisors to expand responsibilities for the role.

Final Thoughts

Recruiters need to do more to attract top talent. With more than half of job seekers going to online job boards, the work of getting noticed by quality applicants begins with your job description. This small block of text must appeal to algorithms as well your ideal candidates.

But what happens when your amazing job description spurs a candidate to apply? The best job descriptions will fizzle if they end with email instructions. You can keep the momentum going when your job ad directs clients to a branded careers site where they can learn more about your company. You can sort and manage the data from the influx of awesome candidates when your branded careers site feeds into an applicant tracking system.

Do you want to know more about how to connect with job seekers online? Download our free guide, Connecting with Job Seekers in the Digital Age.

 

Photo by Tim Mossholder on Unsplash

What are the Tools of Recruitment?

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There’s no doubt hiring managers face many recruitment method challenges as we work our way through 2021.

You may receive more applicants for your job openings as a consequence of the pandemic. But in the aftermath of one of history’s most turbulent years, companies can’t afford to bring on the wrong people just because there are more available. High employee turnover is simply too costly.

Additionally, recruitment methods, tools, and techniques are increasingly more sophisticated each day. Not only do you have to be on the right job sites, you have to get your job ad in front of your ideal candidates before your competitors. And that job ad has to be appealing and engaging.

Once you find a short list of people to interview, you need to create your strategy for choosing the best candidate. From coordinating your hiring team to administering employee assessments, the right tools can streamline and bolster your recruitment process.

Recruitment Methods

There are two primary types of recruitment methods: internal recruiting and external recruiting. Several innovative digital tools can assist you in every step of these recruitment methods. The right applicant tracking software (ATS) can help you manage both of these recruitment methods.

Both methods will use many of the same tools found in an ATS. These include hiring assessments and employment applications. You’ll also need a strategy and recruitment process flow for both methods. An applicant tracking system can help you find candidates and hire the best person whether you’re hiring from within the company or bringing in new talent.

If you’re searching for an external candidate, you’ll need to cast your net into the digital realm using job sites and social media. You’ll also need to engage your candidates where they are: on their smartphones. Your recruiting methods need to be mobile friendly, from the job application to text communications.

On the other hand, you’ll need some specialized tools for your internal recruitment methods. Ideally, succession planning is already part of your recruitment method process. Assessing your current workforce for qualities such as leadership potential and personality type can help you identify the roles in which they can excel.

You can use our Recruitment Process Content Scorecard PDF to analyze and rate your methods of recruitment. This checklist can help you identify areas for improvement from creating a description of your ideal new hire to writing a job ad that will attract the right candidate.

Whatever your recruitment method, you can use the latest recruitment tools and techniques to streamline your hiring process. Applicant tracking software can save you time with one-click posting to quickly advertise to multiple job search sites. You can also manage all of your communications from within the software and leverage customized assessments.

Recruitment Process Steps

Your recruitment process will go more smoothly if you break it down into stages. You can stay on track by assigning a deadline for each task and a stakeholder to bring it to completion. If you’re wondering what are the stages of the recruitment process, then check out our blog post here.

You can further kick the steps in your recruitment process into high gear by downloading our PDF Guide to Superhero Pre-Employment Screening.  This guide is packed with the best pre-employment screening tips to make your recruitment method a success.

Digital tools can streamline each stage of your recruitment method process. When choosing the right applicant tracking software, it’s a great time to rethink your hiring strategy and visualize your hiring workflow or flow chart. Think about the stakeholders who should be involved at different steps. You can then use the ATS to assign jobs, or candidates, to your hiring team from within the software.

You’ll also be able to measure your recruitment method results throughout the process as you zero in on the perfect candidate. A comprehensive applicant tracking system will gather data detailing your job ad’s performance across job sites.  Finally, an ATS can capture data over time so you know which recruitment methods are bringing the superstar candidates.

Digital Recruitment Methods

Digital recruitment methods, tools, and techniques can save time and improve the accuracy of your data. Directing applicants to a custom job site that has the look and feel of your company’s website can improve the applicant experience. A job site can also save data entry time because the content displayed there is automatically populated by your applicant tracking system.

A job site isn’t the only place where you can save time in your recruitment method and improve the accuracy of your data. With the right applicant tracking system which includes an employee onboarding platform, new employees can input their data into digitized employment forms. Much of this data can then be pushed to your payroll software.

Additionally, an ATS can take the place of redundant Excel files and paper trails by organizing all of your hiring information in one place. Your hiring team and other stakeholders can communicate and complete tasks from within the system.

External job boards are excellent resources when seeking external applicants. But multiple input screens and scattered passwords can prevent you from making the most of online job boards. An applicant tracking software portal will allow you to post your ad on all of your favorite sites with just one click.

The list of recruitment methods in the digital age will continue to grow. But you don’t want to waste time on the ones that don’t work. Tools such as applicant tracking software can help you keep track of the digital recruitment methods that yield the best results.

Regardless of the types of recruitment methods your organization uses, the digital age will extend your reach and make your results more successful. An ATS can make your entire hiring process more manageable.

Selection Methods

As you know, you need to carefully document your recruitment methods and selection process. An applicant tracking system can assist you with this and the associated compliance reporting.

An ATS can make your selection process easier in other ways too. You can use an ATS to rate each candidate. Once you have your short list of interviewees, you can communicate with each one from within the system and utilize integrated calendar scheduling to invite the best candidates to schedule interviews. You can even administer background checks and employment assessments.

Using employment assessment tools in your recruitment method and selection of candidates is an effective way to reduce the time it takes to find your new hire. If you have the right applicant tracking software, you can use custom assessments or choose from a list of industry specific tests.

Recruitment Methods And Savings

When you use the right recruitment method tools, you’ll save time and money whether you’re hiring within the company or bringing in a new employee. Your recruitment and selection process has a powerful impact on your company’s financial health.

It can cost upwards of thousands of dollars to fill each empty chair. Using applicant tracking software that addresses recruitment method challenges will save time and, ultimately, reduce employee turnover.

Download the Recruitment Process Scorecard | ExactHire

 

Image Credit: Photo by Kari Shea on Unsplash

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