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How to Write a Job Description

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Indeed.com, just one of many jobs sites, is home to more than 16 million job postings. How can yours stand out? How can you avoid underqualified applicants? Most importantly, how can you persuade the best candidates to apply to your company?

The answers to all of these questions begin with your job description. That small post of just a few hundred words has to do some heavy lifting. Your job description must be optimized for search algorithms. It must be clear and honest to help candidates self-qualify. Your job ad has to subtly communicate the awesomeness of your company to a small pool of coveted, well-qualified candidates.

Your job description must accomplish all these goals for one purpose: to convert only the best job seekers into a manageable pool of applicants. How can you write a job description packed with that much power?

Job Description Writing Guide

When thinking about how to write a job description, there are two things to keep in mind. First, you’re writing for the search engines. Second, you’re writing for the job candidates. Each of these “audiences” requires a different approach.

Search engine writing elevates your ad near the top of search results where applicants can find it. Writing your job description with keywords will guide algorithms to your ad. Keywords should appear in your job title and the description, especially the first paragraph. The meta title and meta description should also include keywords.

Keywords will get your ad in front of the applicant. But only clear and compelling writing will persuade readers to complete the application. When asking yourself how do you write a good job description, start by identifying your ideal candidate. Then create a job ad that appeals to that person.

Sometimes, a boss will ask employees to write their own job descriptions. Ideally, several stakeholders should be involved in crafting job ads. HR professionals should seek input from the supervisor overseeing the new hire and also the position’s co-workers. A marketing professional or content writer can craft a job description that is both SEO optimized and compelling for applicants.

 

Mobile Recruiting Guide

Best practices for Writing Job Descriptions

The best practices for writing job descriptions seamlessly weave SEO writing with persuasive writing. If you’re learning how to write your own job description, start by crafting a job description that clearly identifies the role. This description becomes the blueprint to which you add keywords. Finally, you’ll rework your description to persuade job seekers to apply.

What do you write in a job description? Things like the job title, pay range and shift should appear at the top. Next, include a brief summary of your company. Follow this by a summary of how the job fits into the goals of the company. You’ll want to include the most important or time-consuming duties and responsibilities for the position. Identify the minimum qualifications. Finally, identify unique requirements for the job, such as heavy lifting or repetitive hand motions.

Identify what words job seekers are using to find your position. These become your keywords. Use both general and specific terms. The first paragraph of your job description should contain all of your keywords.

Perhaps you’re writing a job ad for what your company calls a project manager. But many industries employ project managers. Someone searching for a position as an IT project manager would not be a good fit for a litigation support project manager. If your job description is for an industry-specific position, then include that information as a keyword.

Include keywords that specify required skillsets. “Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. They are more likely to appear at the top of results for applicants searching these terms. Being specific with your job titles will also help applicants self-qualify.

A Good Job Description Template with Job Responsibilities

When wondering how do you write an effective job description, consider your ideal candidate. What does this person want? For example, perhaps you want someone who works well with a team. This person wants to feel like a valued team member. Perhaps you want someone who can work independently. This person wants to feel trusted and empowered.

Notice that you’re writing to appeal to your ideal candidate’s emotions. In this way, writing your job description is much like writing content for customers. You want your candidates to feel good about applying to your company in the same way you make customers feel good about purchasing.

The best practice for writing the duties and responsibilities section of a job description will tap into a candidate’s desire to support a larger cause. Any job duties list can be written to tap into the applicant’s desire to contribute to something bigger than themselves. If you already track employees’ roles and responsibilities in an Excel or Word template, you can rewrite them from this purpose-centered perspective.

A job seeker’s decision to apply to your company is largely an emotional decision. In this way, applicant conversion is similar to customer conversion. However, you’re only hiring a few select applicants. Effective job descriptions will increase the number of preferable applicants while discouraging undesirable or unqualified applicants.

You can do this by highlighting the emotional benefits that the company values. For example, perhaps your open sales position requires travel. Enticing someone who “wants to see the world” may not attract the type of candidates you want. But you’ll appeal to more desirable applicants if you highlight the opportunity to “work with some of the most innovative and culturally diverse software clients in the world.”

Good Job Description Examples

Rework the key components of a job description to highlight the benefits applicants may enjoy.  The best job descriptions for 2021 will highlight benefits in relation to a purpose-orientated mindset.

Good job description examples of the duties and responsibilities for a receptionist may include answering the phone. A compelling description may be, “Be the friendly first point-of-contact for Esperion Therapeutics. Ensure a great customer experience by correctly determining callers’ needs and identifying the person or department best suited to meet those needs.”

Perhaps you’re wondering how to develop a job description for a service technician who will travel to repair equipment for clients. A persuasive job description may read, “Use your mechanical know-how to ensure a consistent customer experience. Keep client productions running smoothly when you travel to client locations nation-wide to diagnose and repair equipment or perform maintenance.”

What Job Descriptions Should Not Include

Now you know your job ad needs keywords and compelling writing. But what should not be included in a job description?

Overwrought Job Titles. Don’t include words like rock star, ninja, connoisseur, or anything similar in your job titles. Rather than creative, these words seem dated and desperate. Candidates aren’t using these terms to search anyway.

Unrealistic Qualifications. Ask yourself if you really need a branch manager with a Master’s degree. Or a receptionist who speaks Spanish. Or an assistant who can write Excel macros. Some qualifications aren’t as important as you may think.

Too Much Positivity. You also want to realistically assess the job. Is there something about the position that may be a deal breaker for some people? If the job requires overtime or working weekends or excessive travel, then clearly say so in the description.

Jargon and Abbreviations. Your words should be clear to a general audience and spelled out completely for search engines. Don’t use terms that only people in your industry or company would understand. Don’t use abbreviations.

Complete List of a Role’s Tasks. Your job description should not be an exhaustive list of the position’s duties. For legal purposes and to avoid wrongful termination suits, include phrasing that allows supervisors to expand responsibilities for the role.

Final Thoughts

Recruiters need to do more to attract top talent. With more than half of job seekers going to online job boards, the work of getting noticed by quality applicants begins with your job description. This small block of text must appeal to algorithms as well your ideal candidates.

But what happens when your amazing job description spurs a candidate to apply? The best job descriptions will fizzle if they end with email instructions. You can keep the momentum going when your job ad directs clients to a branded careers site where they can learn more about your company. You can sort and manage the data from the influx of awesome candidates when your branded careers site feeds into an applicant tracking system.

Do you want to know more about how to connect with job seekers online? Download our free guide, Connecting with Job Seekers in the Digital Age.

 

Photo by Tim Mossholder on Unsplash

How Do I Write An Employee Application?

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The digital age has transformed recruiting. From a branded careers site where applicants can search and apply for jobs to quick-as-a-click reporting that lets you see what works and what doesn’t, data-driven recruiting beats the old paper-pushing days of yore. But don’t toss your job application form in the recycling box just yet.

Far from being obsolete, the reliable questionnaire is still a heavy hitter in your recruitment toolbox. But if job seekers still need a pen to apply to your company, it’s time to write your employee application form for the Web.

The Basic Job Application Form

A simple job application form performs a straightforward role in your hiring process: gather enough relevant information to determine if the applicant should move forward in the next step of the recruitment process. A Web-based application form achieves this crucial task far more efficiently than a paper application as well as a number of other functions.

An online employment application form will transfer candidate information into an applicant tracking system (ATS). Capturing data through the application means your hiring team will spend less time typing and later correcting errors. It also means you can find and sort candidates easily using a search box. Later, you can file your EEOC reporting with just a few clicks rather than thumbing through file folders and creating a lengthy Excel spreadsheet.

An online employee application form is also more convenient for your applicants. When they find your job ad online, they can click over to your careers website and immediately fill out an application. You’ll benefit from a larger talent pool when your application process is user-friendly.

An applicant tracking system will allow you to create an online application form that can be customized for unique positions throughout your company. You’ll be able to ask applicants questions that are specific to their desired role or the location where they’ll work. If you simply make a PDF job application form from your current paper version, you won’t be able to tailor your questions to the applicant or sort through the resulting data.

 

Mobile Recruiting Guide

An Effective Job Application Form

A web-based employee application form is more effective than a paper, or even a downloadable PDF, version. Pairing your online job application form with an applicant tracking system will help you search through numerous applications to find the best candidate more quickly. But how can you write an employee application form in a way that encourages the best job seekers to complete it?

Consider the candidate experience during the application process. A slow or frustrating recruiting process can be a turn off for quality applicants who understand their worth. Take your application for a test run to experience your recruiting process from the candidate’s perspective.

A short, simple application form is almost always preferable to a long series of questions. Aim for an application that takes about 15 minutes to complete and has fewer than 20 questions. If you find that you need more information to narrow your choices, invite qualified candidates to complete a second, short employee application form.

Every iteration of your employment application template should be reviewed for potential legal issues. Not only will new legislation affect the legality of your employee application form, but so will recent case law. For instance, questions about education aren’t illegal, but a recent discrimination case may have been successful if the application unintentionally excluded a protected group.

Job Application Formatting Tips

Candidates are more likely to complete your questionnaire when you stick to a simple job application form format. The web page should tell the applicant at the beginning how long the application process will take. Use check boxes and drop down menus for questions with yes/no or predictable answers. If your employee application form has more than one page, include a page counter that lets the candidate know how many pages are left.

A job application formatted for mobile use will simplify the process for most of your candidates. Hourly workers, especially, are more likely to rely on their smartphones. But, professions with the lowest mobile job search rates—math and computer jobs—still see nearly half of candidates using smartphones to find their next job. Creating a simple job application form in a mobile-friendly format will increase the number of applications you receive from these candidates.

Creating even a simple job application form formatted for mobile use is a daunting task for IT departments in many small to medium-sized businesses. Fortunately, the best applicant tracking systems can take care of the numerous coding and capability issues that arise when creating an application for both Android and iOS. Applicant tracking software can offer a mobile-friendly employee application form that works with the most popular job boards and social media sites.

Drawbacks of Employment Application Form PDF

Quality candidates will skip your job application form if they need a pen to fill it out. Even if your employment application form is online, candidates will drop off if it’s too long or not mobile-friendly. But when you create an online employment application that’s easy to complete while still capturing the important information you need, you’ll benefit from an improved application to hire ratio.

Perhaps you thought a mobile-friendly, online employment application was out of reach for your business. In fact, an ATS that caters to your company’s unique needs will create your online employment application and give you the tools you need to mine the data for your best candidates. With your application form online, your business will be able to compete for the best talent.

If you’re thinking about ditching the pens and setting up an online employee application form, give us a call. We’d be happy to answer your questions and help you figure out if an online job application is right for you.

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How Text Messaging Fills Positions Faster

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Move over Zoom. The pandemic has bumped up another mode of communication: texting. Overall, 50 percent of the population is using text more often since the pandemic began. And if you’re one of the few recruiters not using text messaging for hiring, I might be SMH (shaking my head) at you.

Texting has been on the rise since the first 10-year old Millennial received a cell phone—check that—since the first two 10-year old Millennials received a cell phone. Businesses have been marketing with text for years and have seen huge results. Success with text marketing is no surprise considering a read rate of 97 percent within 15 minutes.

Okay, so maybe every American sends and receives about a 100 texts per day. But does that really make text messaging effective for recruiting and hiring?

 

Leverage Text Recruiting

Text Messaging Is Effective

Just ask Home Depot. The home improvement giant saw a 50 percent increase in response rate for texting applicants versus other methods since implementing a robust text recruiting strategy.

Like working from home and Zoom calls, text messaging in business recruiting is here to stay. There are just too many benefits of text recruiting, including speed and efficiency.

Both the hiring manager and the applicant save time composing a text versus an email. And unlike email, nearly everyone reads their texts, oftentimes within 15 minutes.

And if you’re still wondering is email or text messaging more effective for response rates, 82 percent of people turn on notifications from their text messaging apps. That’s probably much more than email considering only 27 percent of those who primarily use their phone to check email do so as the emails arrive.

Busy recruiters can manage multiple conversations in less time. That kind of efficiency is especially helpful for positions that typically have a high turnover rate. If you hire for these high turnover jobs often, then pre-screening may become one of your favorite benefits of text recruiting.

Pre-screening applicants over the phone can be time-consuming. But what if you could start winnowing down your hiring choice with a text conversation? You could get a lot of common deal breakers out of the way, such as verifying the candidate is still looking for a job and has reliable transportation.

The speed and efficiency of texting can reduce your time-to-hire metrics, especially for your high turnover, hourly positions. If you’re still wondering is text messaging acceptable, just ask the 86 percent of Millennials prefer texting during the recruiting process.

Hiring Problems That Text Messaging Solves

Text messaging has grown from a vehicle for informal teen chats to a commonplace form of communication in all areas of life. Texting efficiently relays information without the time-consuming small talk of phoning. It’s only natural that texting has made its way into the recruiter’s toolbox as an effective solution to several problems.

Text messaging applicants is more efficient than phone interviewing. Phoning potential interviewees is time-consuming. You’re unable to do anything else while you’re dialing, waiting for an answer, and actually talking to the candidate. Multiply the process by the several calls required for each open position and you’re easily losing hours in the first step of the interview process.

When you text message job candidates, you can quickly narrow down your choices. Save time by text messaging screening questions concerning a candidate’s availability and access to transportation. When you’re ready, you can schedule candidate interviews with text messaging.

Text messaging will reduce applicant ghosting. Increasingly, job applicants don’t respond to traditional communications. Most email messages—80 percent—remain unread. Entry-level job seekers do not always have email. Most people don’t answer calls from unknown callers, and many voicemail boxes are full or not set up.

On the other hand, nearly all texts are read within 15 minutes of being sent. Millennials, especially, are open to responding to texts from unknown senders. Typing away on a smartphone doesn’t deter applicants who already use their phones to apply for jobs.

Phone calls and emails can’t match the speed and effectiveness text messaging offers. But if you don’t have applicant tracking software to manage your text messaging efforts, you risk appearing unprofessional.

How to Text Message Professionally

If you didn’t know what SMH meant before reading this article, don’t feel bad; I didn’t either. Luckily, neither of us needs to be as fluent as a teenager in texting slang. If you’re recruiting via text, then you want to keep it as professional as possible. Adhering to professional text messaging etiquette while recruiting will reinforce a positive impression of your company.

  • Ask for permission to text during the application process. While it may be convenient for you, it may be a hassle for your applicant. Think of asking first as the golden rule for any business wishing to communicate via text.
  • Identify yourself, your company, and the reason for your text. Candidates have probably applied to multiple companies. Clearly identifying yourself and your purpose prevents any confusion. Using a text messaging template for recruiting will help you keep it professional.
  • Avoid texting slang. Always spell the word rather than rely on acronyms. Use proper punctuation and capitalize the first letter of every sentence. Never, ever use emojis.
  • Be personable. Don’t let your applicant feel as if she is talking to a chatbot. Address her by name and thank her for her time. Remember, your text is her first indication of how the company will treat her if she becomes an employee.

You can use applicant tracking software to create a professional texting strategy. A custom online application can ask the applicant for permission to text. From there, you can create text messaging templates for your hiring needs. You can even set the text messaging time of day using applicant tracking software.

Develop a Text Recruiting Strategy

Incorporating text messaging as part of your talent strategy can improve your time-to-hire metrics. Applicant tracking software that includes text recruiting campaigns will streamline and organize your efforts. Your strategy should develop text messaging cadences to avoid overwhelming the candidate with too many messages. You’ll reduce applicant ghosting significantly when you combine text messaging with email and phone. Finally, text messaging templates for hiring will help ensure your text recruiting campaign reflects your brand’s voice.

Text messaging was rising long before the pandemic. Now, social distancing means people are texting 50 percent more than before. Covid made texting mainstream, much like remote work and Zoom meetings. It makes more sense than ever to use texting in your recruiting campaigns.

Are you unsure of how to start engaging applicants on their mobile devices? Download our guide, Leveraging Text Recruiting to Engage Job Seekers. You’ll learn how to measure and maximize your mobile recruiting effectiveness.

 

Photo by Domingo Alvarez E on Unsplash

 

How to Approach Nonprofit Recruitment

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How to approach nonprofit recruitment depends on your organization’s needs, priorities, and growth stage. This statement is not meant to dodge the immediate and urgent question of “how do I recruit the best nonprofit professionals?” Rather, the statement helps you focus on developing an ideal persona of the job candidates that will help your particular nonprofit organization succeed. Let’s take that statement and look at each piece.

Nonprofit Employment Needs

Every business–profit or nonprofit–begins with a core group of employees. At the very beginning, this may just be the founder. Regardless of the starting point, when a nonprofit seeks to add talent to its organization, it should first consider the talent it already possesses. This will prompt a couple questions and considerations:

  • Are the people we employ in the right positions? It’s not uncommon for nonprofit job seekers to gravitate towards organizations or missions that resonate with them. This may mean that they take any open position, rather than wait for the right open position. Consider: Is there an existing employee who can fill an urgent talent need better than the one they currently fill? This preliminary consideration will help ensure that recruitment efforts are focused on adding the right nonprofit professionals.
  • How will the employee grow with the organization? Employee growth is mostly expected. Job descriptions offer it, and job candidates talk about wanting it. However, it’s helpful to include context and a timeframe to this question. One nonprofit may need someone to build a marketing department over the next five years, while another may need a nonprofit professional to “do marketing” and other operational work indefinitely. Consider: Will the organization offer a growth path for the position? Being clear and honest about the growth potential for a position can help organizations avoid employee turnover or frequent reorganizing of staff roles.

 

Improve your employee experience: Guide to Choosing the Right HR Software.

Nonprofit Talent Priorities

Not all nonprofit organizations are built the same. Just as mission, vision, and values will differ from one organization to another, so too will the priorities. As it relates to nonprofit recruitment, employers will almost always have to make trade-offs during the candidate selection process, and so it helps to prioritize selection criteria to develop a candidate persona in advance. Let’s take a look at a couple criteria for prioritization.

Experience vs. Education

This is a standard consideration for almost any open position, but for nonprofits, the stakes are often higher. It is common for nonprofits to operate on limited resources– the refrain “do more with less” comes to mind. But a couple dangers may exist here.

One is to under-prioritize experience–maybe with the intent to save on salary and utilize “on-the-job” training to fill experience gaps. This can certainly work, but it will require more time to ramp-up a new hire. For smaller organizations or lightly staffed nonprofits, this time investment in training can negatively impact other areas of operations.

Another danger is to under-prioritize education–perhaps done with the assumption that having done the work will always trump knowing how to do the work. Having a “doer” on staff is a great asset…as long as they are doing the right thing, in the right way. Effective applicant screening and candidate interviews can mitigate this danger by verifying that the candidate’s experience comes with quantifiable accomplishments and examples of how the experience matches an organization’s needs.

Nonprofit Professional vs. For-profit Professional

Using again the example of recruiting for a marketing position, an employer could prioritize recruiting a marketing professional, a nonprofit professional who can “do” marketing, or (the gold standard) a nonprofit marketing professional. This is not semantics. Thinking through how these different candidate personas align with the needs of an organization is vital to not just making a good hire, but in making the right hire.

Additionally, prioritizing the skills and experience that an organization requires will tighten the recruitment target and, in turn, produce better candidates and a more efficient hiring process. If a nonprofit truly wants to do more with less, a well-defined recruitment target is essential.

Nonprofit Growth Stage

A nonprofit organization in year-one will need to approach recruitment quite differently than an organization with decades of institutional history. Differences may include the amount of resources (people and capital), organizational structure, community of supporters, network of partners and advisors, and scale of operations.

It is important for an organization to account for these differences as it considers nonprofit recruitment strategies. Strategies are not one-size-fits-all, and any approach to recruitment should aim to leverage existing advantages and resources without requiring significant investment in new ones.

Recruiting Strategies that Scale

It is tempting to follow the lead of larger organizations and attempt to implement their recruitment strategies. After all, those strategies often produce great results in acquiring widely-known and accomplished talent. However, these strategies are not always effective when scaled down to smaller organizations. Trying to do so will create an unnecessary risk of over-investing in a process that under delivers on results. And it cuts both ways too, when larger organizations underinvest by using small-scale strategies in recruitment.

For example, a multi-regional nonprofit may contract with a recruitment firm to fill high-level executive positions. The needs and resources of this large nonprofit may allow for this investment as part of a recruitment strategy. However, a smaller nonprofit would have trouble justifying such an expense, even for a relatively high-level position. It would be better off tapping into its existing network of supporters, advisors, and partners to fill the position.

The goal should not be to hire the most qualified candidate at all costs, but to hire the best candidate for the organization at the right cost.

Defining Your Approach to Nonprofit Recruitment

The unique characteristics of your nonprofit organization will determine your best approach to recruitment. Developing your approach is first a matter of identifying your needs, determining your priorities as it relates to those needs, and creating an ideal persona of the job candidate that will help your organization succeed.

Finally, be sure that your recruitment strategy takes into account your organization’s growth stage–including its size, resources, and scale of operations. Your best approach to nonprofit recruitment should not solely focus on the desired hiring outcome (hiring the best), but also on the desired impact of hiring (advancing your organization’s mission).

 

Nonprofit hiring software discount

 

Feature Photo by Jason Leung on Unsplash

Where To Find Hourly Workers

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Is there a pool going on in the break room, betting on how long the new guy will last? Do you increasingly find yourself glancing at an hourly worker’s name tag before addressing her by name? Did the lab you use for drug test screens send you an enormous fruit basket for Christmas?

If these questions hit a bit too close to home, you need a new strategy for recruiting hourly workers. High turnover eats away at your profits faster than an unsupervised kid at the free samples table. Absenteeism, workplace accidents, and customer service can all be improved if you hire the right hourly employees.

Finding good hourly workers that will stick around may seem like a mighty task. But if you adjust your strategy and know where to look, you’ll find them almost as easily as a shrewd customer finds a reason to demand a discount.

Getting Good Employees in Hourly Roles

Before you try to figure out how to find employees of a company that relies heavily on hourly workers, you have to get clear about what you’re looking for. When you’re looking to find employees to hire, emphasize finding a person with the right attitude. Technical skills are easier to teach than a winning personality.

Getting and keeping good hourly workers is doable when you put as much effort into attracting applicants as you do attracting customers. Adopting a marketing mindset to your recruiting efforts is an obvious strategy when you value the people who work for you.

Need help improving your recruitment content? Start by assessing what you already have, using ExactHire’s Recruitment Content Scorecard.

The hourly people you hire play a key role in your customers’ experience and your brand perception. If a product breaks, the customer blames the company, not the guy working quality control. Likewise, if a cashier is unhappy, your company’s image takes a hit in the eyes of the customer.

Using assessments during the screening process can help you target the right person. But be careful to use the assessments at the right time. If you require them upfront with the application, you risk alienating good candidates.

But where to find hourly workers with the right skills, winning attitude and pleasant personality that will translate to a positive customer experience?  As with salaried employees, the best hourly workers are already employed and not actively seeking work. You’ll need creative ways to source these candidates.

Beyond the “Help Wanted” Sign

Job search aggregators like Indeed may be one of the best websites to find employees, but don’t stop there. There are countless niche job boards for hourly work, so take the time to review which sites make sense for your organization. Additionally, consider investing in applicant tracking software that can automate your job postings and even optimize your job board spending.

When trying to find employees, websites aren’t your only option. Develop relationships with local institutions where your ideal candidates congregate. These include high schools, colleges, or even senior centers.

If you use recruiting software, such as an applicant tracking system, you can create a talent pool that you can dip into for future openings. You can also use the ATS to flag and block low-quality applicants from future openings.

The Challenge of Hiring Hourly Employees

Hourly gigs get a bad rap. The problem isn’t just low pay. Too many companies treat their hourly workers as expendable. Hourly workers often take abuse from customers and aren’t respected by management. Recruiters tend to make rash hiring decisions because they need employees now. Also, many hourly employees use a phone to apply for jobs and do not have email.

You can do a lot to retain your good hourly employees by providing them with what they value. Treating them with respect and rewarding excellence are key. The golden rule applies: treat hourly workers the way you would want to be treated.

An employer looking for employees within this demographic needs to develop a strategy to find the best hourly workers. When deciding how to find employees, consider Craigslist and other job boards, as well as nontraditional places such as senior centers and veterans sites. You can use an applicant tracking system to easily manage the deluge of applications you receive.

Smart strategies while interviewing hourly employees can also help. If I am an employer looking for employees, I always examine the application process from the candidate’s perspective. Hourly workers are more likely to use their phones exclusively. So make your application process mobile friendly and use texting to communicate.

Using Job Boards Like CareerBuilder, Indeed, Etc.

Choosing the right job board for hourly employees will help improve the amount of quality applicants you receive. Indeed and ZipRecruiter are popular for hourly workers because they effortlessly match jobs to the user’s experience. SnagAJob is also a popular job board for finding work in retail.

Other sites, such as CareerBuilder, require hourly workers to sift through endless links and thousands of search results. Hourly workers may find Glassdoor, while useful, is too cumbersome because it requires users to create an account.

Probably the biggest complaint recruiters have about job boards is the swarm of unqualified applicants that accumulate in their inbox. You can help hourly workers self-select when you provide upfront and detailed information about the job. Information such as whether you require weekends or overtime can help steer undesirable candidates away.

An applicant tracking system can help you sort through hundreds of resumes you’re likely to get. You can use the search function in an ATS to find and sort the best hourly workers. ExactHire ATS has a built-in function that allows you communicate with job applicants via text. There’s no need to reveal your personal cell number.

Hourly Workers in Retail as an Example

If you’re looking for an example of the perils of high turnover, look no further than the hourly retail workers. The recruitment and selection of employees in retail is a never-ending process, even during those rare times all of your positions are filled.

Recruiting strategies for hourly employees almost always focus on young hourly workers. But high schools aren’t always the best places to recruit for retail. When you’re tossing around retail recruiting ideas, don’t underestimate older hourly workers, veterans, the justice-involved, and moms looking for part-time work.

Many companies treat high hourly turnover as an inescapable reality. But you can stop the talent leak that is draining your profits when you rethink your recruitment strategy. There are plenty of quality people to fill your hourly roles.

The best hourly workers aren’t necessarily looking for new jobs. But they’re always looking for an employer that will provide the benefits that matter most. Flexibility, appreciation, and respect are low-cost ways to attract these hourly workers. You can find them by marketing to nontraditional sources such as senior centers and niche job sites like recruitmilitary.com.

For more information on how to leverage software to meet the unique challenges of finding and retaining hourly workers, access our 30-minute webinar…or assess your recruiting content with ExactHire’s Recruitment Content Scorecard.

 

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What Are Some Examples of Recruitment Strategies

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Organizations need to secure the best possible talent in order to be competitive. Companies that employ strategic recruitment and selection methods are better able to attract and secure top talent. Recruitment strategies involve positive employer branding, marketing directed by recruitment, and the ability to sell positions to high performing talent.

Strategic Recruitment

Strategic recruitment can and should be tailored to the organization but there is a basic outline of stages in the recruitment and selection process. The first phase is the preparation stage. It includes activities such as identifying which positions need to be filled, carrying out the job analysis, writing a job description, and establishing candidate specifications.

Preparing for your ideal candidate is a crucial part of the recruitment and selection process. An organization should develop a document outlining the plan, such as a strategic recruitment and selection pdf, which lists all of the knowledge, skills, abilities, and traits that the ideal candidate will have. Without laying the groundwork it will be difficult if not impossible to get the right candidates to apply.

In the second stage of the recruitment and selection process the organization needs to source those ideal candidates and get them to apply. Methods of recruitment and selection in this phase include advertising the job through traditional approaches such as the use of recruitment agencies, recruiting internally, talent searches, as well as print and web advertising. In most cases however, an organization would be wise to employ some more creative recruitment methods as well.

We all know how important branding is but it’s something we usually associate with the organization and customer experience. Did you know that branding is also an effective recruitment and selection strategy example? Employers should consider how their brand appears to potential employees and work on their employment brand in order to promote themselves as a good place to work.

These days just about all organizations have an online presence and most utilize social media platforms to engage with customers and launch marketing campaigns. Social media is a great tool to proactively source candidates and a good strategy in nurturing a passive applicant pool. Someone who is not actively looking for a job, might see a more lucrative opportunity and consider leaving their employer.

Sometimes the best candidates are closer than they seem. Employers should consider developing targeted employee referral programs to fill vacancies. Successful employees are often a good source of people similar to themselves and most would hesitate to bring in people with a poor work ethic or attitude to their place of business. A good referral program should focus on the best employees and offer the kind of rewards these individuals might want.

Selection Process

The final stage of the recruitment and selection processes is the converting of candidates to employees. The selection process begins with the screening of applicants to determine which meet the candidate specifications laid out in the first stage. Here the organization will need to analyze some of the documents used in selection and recruitment activities such as job descriptions and person specifications to match them with candidate application forms and CVs.

An organization can have a large number of applicants and it is best to use applicant tracking software and employee assessments to screen applicants quickly. It is important to maintain a fast response time throughout the recruitment process and it is possibly even more vital during the selection process. Nothing is worse than losing those best applicants to a competitor in the final stage after the organization has invested all that time and effort into finding them.

The most suitable candidates can be invited to begin the interview process. Preliminary interviews can easily be accomplished with the use of asynchronous video interviewing. This would allow a larger number of applicants the opportunity to outline their skills and abilities as well as provide the opportunity to give candidates more information about the job and company.

The final round of interviews is usually conducted with the hiring manager. This part usually requires documents needed for the selection process such as structured interview questions and benefits information. Somewhere around this time reference checks should be conducted and then the best candidate can be selected.

The last of the documents used in the selection process is the offer letter that is presented to any candidates who will be offered a position. Once the candidate accepts the offer and is officially hired, the onboarding process can begin. Thus the recruitment and selection process is complete.

Recruitment Strategy Example

Is your organization in need of more strategy in its recruitment and selection process? This recruitment strategy plan example doesn’t encompass everything but it’s full of ideas that your business can start using today. Your organization can build on this recruitment strategy presentation to make it your own.

When looking at how to develop a recruitment strategy you need to start with your employer brand. Your organization should have a clear brand to prospective employees which reflects the mission, culture, and values of your business. Start by thinking why someone would want to work for your company, build on it, and incorporate it in your website, social media presence, and communications.

Consider college recruiting as part of your recruitment strategy plan to scout up and coming talent. Attend college career fairs and get featured on campus job boards. You can even volunteer to speak at college events to generate interest and introduce your employer brand.

Create a well polished job listing which reflects your organization. The job post is a large part of your recruitment strategy and should reflect your employer brand. As a recruitment strategy example consider that the tone of your job listing will give the reader a feel for what kind of candidate you are looking for.

Develop a social media campaign and target the kind of people that are most likely to be the best candidates. Post job listings on your most active social media platforms, engage with people, and encourage the sharing of your content. Social media is a great place to begin preboarding. Bridge the gap between recruiting and onboarding more seamlessly and improve employee retention by giving people a clear idea of what it’s like to work for your organization.

Your social media job marketing campaign can target specific types of people but for employees with specific skills it’s worth exploring niche job boards. Look for industry or job specific websites that match your staffing needs. You can also explore professional organizations and post your job listings with them.

Often the most skilled candidates are already working and not actively searching for a job but that doesn’t mean they wouldn’t take a new position if it was offered. Look for passive candidates and introduce them to your organization and employer brand. You might be in a position to offer them that next career step they’ve been hoping for.

Now that we’ve explored ways to market your organization and get your job listings out to potential candidates, it’s time to talk about what you’re going to do with all those job applications that are going to come flooding in. Invest in an applicant tracking system to help sort through your candidates and convert them to employees. In fact, a good system can help you at all stages of your recruitment strategy and leverage artificial intelligence to find, attract, and connect with candidates.

Now that you’ve narrowed down the field and have identified the best candidates, it’s time to conduct some awesome interviews. Remember that the interview is a two way street. You are interviewing candidates for the position and they are interviewing you for a good fit. Develop a recruitment strategy presentation that will answer their questions and help them feel good about  the idea of working for you.

Out of the Box Recruiting Strategies

Organizations need to employ some out of the box recruiting strategies to make the most of what’s available to them and have a competitive advantage. Recruitment professionals know that putting an ad in the paper and waiting for the calls to roll in isn’t an option anymore. Employees know that businesses need them just as much as they need a job. Organizations must compete with one another for the best talent.

Recruiting strategies for human resources are constantly evolving. Some of the most popular recruitment strategies of 2019 as well as the recruitment strategies of 2020 have brought about some out of the box thinking that’s worth incorporating into your recruitment plan. Your competitors are likely doing so and you should too.

Bring out of the box thinking into your careers page and revamp it to be more attractive, user friendly, and in line with your employer brand. Get involved in trade shows and industry events to get eyes on your organization. Create a lucrative and ingenious employee referral program to leverage the talent you already have.

Evergreen jobs are those that your organization tends to need to fill most often. These job openings can be better filled with the use of strategies that differ from your main recruitment and selection strategy. Create a plan specifically designed for your evergreen jobs.

There are plenty more out of the box recruiting strategies that your organization could be utilizing. Develop a boomerang employee rehiring program. Don’t close the door on good talent just because it wandered out in search of greener pastures. Invite those employees back once they realize the grass isn’t greener on the other side; or, once their career interests and goals once again realign with your available development opportunities.

Consider whether a strategy of hiring more from within and making internal mobility a priority makes sense for your organization. After all, a lack of growth opportunities can cause the best talent to leave–while ample opportunity is attractive to potential job candidates. It’s smart from a financial perspective as well. Employees who earn more due to the raises and bonuses they’ve received over time can be moved to higher paying positions, and entry level jobs can be filled with candidates who are positioned to competitively start at the entry point of a job’s pay band.

Don’t be afraid to reach out to candidates that you didn’t hire the first time. Maybe the individual wasn’t quite suited to that position. Or perhaps there was someone else who overshadowed them–at the time or for that specific position. That doesn’t mean there is no place for silver medal candidates at your organization. If they made it to the final round the first time, there might be something there worth holding on to.

Innovative Recruitment Strategies

Currently some of the most innovative and effective recruitment strategies and practices are centering around the development of software solutions. Applicant tracking software will continue to become more important for organizations who are looking for a competitive edge. Automation and technology will certainly continue to drive innovative recruitment strategies.

People are working on the go more than ever. Employers can expect to have more mobile first communications with prospective candidates. Websites that are mobile friendly will continue to be an important consideration. Quick and easy features such as multi-job apply capabilities are going to appeal to a greater number of potential applicants.

Studies show that people reply to text messages much faster than emails. Perhaps that is why organizations are embracing text recruiting. Surely that’s one innovative recruitment strategy that we are sure to see more of as companies race to snag the best talent.

Recruitment and selection are perhaps some of the most important activities that an organization will undertake. Take time to develop a good strategy for your staffing needs. Everyone has a role in recruitment. Create a recruitment plan ppt that will clearly communicate your organizational recruitment and selection strategies as well as innovative ideas and get everyone on board.

Looking for Recruitment Strategy Ideas?

Check out this Guide to Managing Evergreen Jobs.

Guide to Managing Evergreen Jobs | ExactHire

Photo by Edmond Dantès from Pexels

High Unemployment is Not an Excuse to Avoid Hiring Process Improvement

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I’ve seen a lot of change in HR technology over the past decade as well as many employer pitfalls when it comes to leveraging technology to improve the quality of hire and increase the number of job applicants.

Those employer pitfalls have really stuck out like a sore thumb this year, as the global pandemic has had a profound impact on employer recruitment and retention success. Creating a great hiring experience has never been more important to workforce productivity.

The excuses your organization may have made in the past about why you haven’t taken the time to improve your recruiting process must be remedied if you hope to compete for top talent in a post-pandemic world.

This is the first video in a series about identifying the excuses we often hear and the strategies that ExactHire has the experience to know make a difference in your hiring success.

High Unemployment | Hiring Process Improvement

Video Transcript:

Pre-Pandemic Employment – THEN

Hi, I’m Jessica Stephenson with ExactHire, and to say that it has been a volatile employment year is a major understatement. Whether your employer has laid off people, or is in a hiring binge, it’s clear the pandemic has shed light on the more troubling excuses we hear employers make about their hiring process.

Before the pandemic began, companies were navigating a candidate-driven market. The job seekers called the shots…and companies couldn’t find enough candidates…fast enough.

At the end of February, nearly 158.8 million US civilians were employed–that was a 10-year high. And, the unemployment rate was at a historic low of 3.5% (Source: Bureau of Labor Statistics).

The employment landscape favored job seekers, and while we were in a much better economic position, employers had to rethink their hiring processes to attract and quickly hire top talent. That meant candidates received multiple job offers, employers boosted their total compensation packages and some jobs went unfilled for long periods of time.

Some of those were evergreen jobs…those are the jobs that some industries always have open 24/7, year round. Examples of evergreen jobs might include servers at restaurants, cashiers at retail stores, tellers at banks, direct support professionals with nonprofits…you get the idea. The positions for which multi-location employers, especially, are always hiring.

Pandemic Impact – NOW

Fast forward to now. We’ve made economic improvements and US unemployment has improved to 6.9%…though it’s still almost double what it was in February (Source: Bureau of Labor Statistics).

Some jobs are still on hold, and others are at peak demand in an unprecedented way. Like manufacturers of safety equipment, pharmaceuticals, medical devices, e-commerce sites, online meal delivery services and software companies.

And like I said earlier, the excuses employers are making…are more exposed. So, what’s that first one?

A Higher Unemployment Rate Doesn’t Mean Hiring Employees is Easier

Unemployment is still pretty high now, and it’s an employer’s market so I’m not worried about applicant volume.

Not so fast…even though you’ve likely seen an increase in job listing views, application starts and even submissions since the pandemic began, know that some people are still opting out of traditional working arrangements for many reasons.

These reasons may range from a new need to work remotely in order to care for others…to a lack of motivation to work because pandemic-related unemployment resources have exceeded their normal pay rate.

And for people who are underemployed and constricted to a specific schedule of availability due to a short-term part-time job, they aren’t giving your job a second glance if you’re not conveying that your organization is still working hard–even in an employer’s market–to attract and retain good hires.

The Pandemic is Still Impacting Your Job Candidate Pool

According to a Washington Post article referencing Bureau of Labor Statistics data in May of this year, “if you took the official unemployment figure, added in people who wanted a job but were not looking for one, and then included everyone who had been pushed into part-time work, you could say that 26.4 percent of people lost work or work hours in April.

But hey, things are better now than in April, right? Yesss…but let’s recognize that this year more than 1 in 4 workers were hit by the coronavirus fallout.

Navigating that experience had a significant impact on job seekers and that impact has lasting effects…effects that you must consider as an employer.

Strategy: Communicate Your Employment Opportunity Differently

Since there are no guarantees that you’ll convert applicants…even in this job market…you must communicate differently.

And I don’t mean just trying different media to communicate (although that is important), I also mean highlighting your solutions to the pain points that today’s job seekers want to alleviate.

If they’re reluctant to return to work for social distancing reasons and your job can be done remotely, prominently display that in your job description…and even your job title.

If you’re open to flexible working arrangements such as temporary work or variable working hours, mention that, too.

Dedicate a portion of your careers site to spotlight your response to the headlines of this year such as the global pandemic and the fight for social justice and racial equality. Weave your employment brand and core values into every piece of career content with consistency, variety of delivery method and sincerity.

And just like you’re not willing to settle for a warm body in a job seat, while applicants may need jobs…they’re not willing to settle at organizations that don’t have brands or values that align with their own.

Has your organization been doing enough to navigate this volatile employment landscape?

Interested in learning more? Watch this webinar on demand!

Pandemic Hiring Recruiting Webinar | ExactHire

Check out the other videos in this series…

Audit Your Recruitment Process Marketing Content to Delight Job Seekers

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Use this audit checklist to evaluate and improve the effectiveness of your recruiting process-related content.

I’m not the first one to say that recruiters, human resources professionals and marketing specialists should team up to create content that engages top talent in your recruitment process. However, how many of you have actively engaged in measuring the impact of that HR/marketing “bestie” partnership?

If you don’t have a benchmark from which to grow, your organization will have a tough time figuring out which recruiting content is worth the investment of time and money.

Maximize the effectiveness of your recruiting content with a periodic audit of your hiring process-related promotional assets. Establishing KPIs for content will make it easy to quickly identify existing content gems, as well as guide you in developing additional content that will resonate.

Auditing your recruitment content is as easy as 1-2-3

Let’s examine the audit process and recap with a free recruitment process marketing content scorecard.

1 – Determine your recruitment content audit’s focus

You can’t decide if you’re investing your time and resources to produce recruitment content wisely until you settle on the scope of your audit.

Don’t sweat it if you can’t tackle a comprehensive audit in your first attempt. If you can–great–though it will depend on your recruiting volume and what you’ve previously tackled in terms of content analysis.

It’s okay to segment an otherwise comprehensive audit into smaller sub-audits–just have an overall plan in place for which audit type should be attempted first.

Potential content audit focuses:

  • Employment brand quality: consider whether your recruitment content is well written, and whether it aligns with what you’ve defined as your organizational employment brand.
  • Hiring process stage: analyze whether a specific hiring process stage is addressed in each of your content assets, and if job seeker questions characteristic of that stage are answered by the content.
  • Job board optimization and search engine optimization (SEO): review your job listing rankings on third party job boards and recruitment content performance on external search engines to identify improvements that will create better digital awareness for your employment opportunities.
  • Content compliance: examine whether your content meets any industry- and/or government-related compliance requirements for your organization, including an analysis of your career content’s ability to attract a diverse set of job candidates.

2 – Settle on your audit evaluation factors

Your recruiting content evaluation process will be based on the type of audit you select. The audit factors must be easily measurable and align to your project scope.

Because this audit is a wonderful opportunity to connect the human resources and marketing teams in your company, ask the project champions from each of those departments to determine the ideal recruiting content audit criteria.

If we select a hiring process stage audit as an example, then HR and marketing might jointly evaluate factors like the content’s

  • alignment with overall employment brand,
  • specific hiring stage focus (e.g. awareness, consideration, conversion, retention and advocacy),
  • attempt to answer stage-appropriate job seeker questions,
  • call-to-action for the next step in the hiring process,
  • current distribution and promotion method by stage type, and
  • likelihood of being easily utilized by hiring stage stakeholders

As you prepare for an audit, you should also plan your intended project deliverables. Aside from a quantitative score for each recruitment content asset, deliverables can include other action steps to enhance content quality.

Potential hiring process stage content audit deliverables:

  • Documentation of all current content assets by hiring stage
  • Content gap analysis for certain hiring process stages
  • List of questions that individual content assets should answer at each hiring process stage
  • Action steps for your content library – content to retain, revise, create or expire
  • Template for creating content for each hiring process stage
  • Distribution strategy for each asset based on hiring process stage and content type (e.g. owned media such as your own career site, earned media such as a guest blog placement on an industry website, or paid media such as a sponsored job listing on a job board)

3 – Rank your recruiting process content

After you’ve married the appropriate content criteria with each asset, you’re ready to score your recruitment process content!

Please recognize that some things can be quantitatively evaluated (e.g. how many out of X job seeker questions are answered?) while others are subjective (e.g. does the narrative’s language support our employment brand initiatives?).

Now’s your chance to create your own evaluation form to standardize your existing and future recruitment content.

Need some help designing your employer’s scoring process? ExactHire created this recruitment process content scorecard to help you hit the ground running.

 

ExactHire Recruitment Process Content Scorecard

Recommendations that resonate

Your audit data is chock full of ideas on where you can start making an immediate impact on your recruitment process marketing. Best of all, it’s backed by a standardized content scorecard.

Use your scorecard analysis to spot trends. Does one aspect of your hiring process consistently fall short? Could others help implement some of the action steps due to their expertise in one stage of the process?

Backed by your audit data, you’re on your way to constructing a high-level recruitment process content strategy that will reinforce your employment brand and help convert more new hires.

9 Employer Strategies That Limit Ghosting

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Even if you haven’t already heard the term employee “ghosting,” odds are you have still experienced the workplace trend. What is ghosting and why is it more relevant to your organization than ever?

From existing employees failing to show up for work and disappearing without a trace…to job seekers reneging on an accepted offer when a better one comes in last minute–ghosting occurs when someone you are counting on fails to appear and doesn’t give you any notice.

Why is this trend emerging now? Contributing factors may include a labor shortage, a tight job market, and younger generations’ popular preference for electronic correspondence over face-to-face conflict resolution. Not surprisingly, ghosting affects industries with a large number of hourly workers, but it’s also impacting the white collar worlds of technology firms, business services and healthcare.

Here are nine strategies to help scare off the ghosting trend in your workplace.

1 – Follow the Golden Rule

This is simple, yet worth restating with some regularity nonetheless. I frequently find myself telling my kids to “treat people the way you’d want to be treated.” And, the same goes for employees and applicants. Keep them informed, treat them with respect and be kind. For a long time, many employers got away with ghosting job seekers and interviewees, failing to respond to the messages of final stage candidates or even completely neglecting to decline them at the end of a hiring process.

Make sure your own recruiting tactics don’t include ghosting tendencies…turnabout is fair play! Recruiters can’t get away with the same bad behavior they may have had when unemployment wasn’t at the low that it is right now.

2 – Strategize the counteroffer

Considering that one of the insidious forms in which ghosting takes shape is that the employee doesn’t show up on his first day, you must anticipate job candidates receiving competitive offers–including a counteroffer from an existing employer.

Plan a strategy session with a newly hired employee at the time he accepts the offer and talk through various scenarios. Encourage him to brainstorm with you how he might fend off a counteroffer. Remind him to consider why he originally looked elsewhere and provide a template the candidate may follow to talk through his resignation with an existing employer.

3 – Leverage text recruiting

Since applicants (like the general population) rely on smartphones to screen their calls, in the age of spam robo-callers it is less likely that they will pick up the phone when you call them for the first time to schedule an interview. In my product research calls over the last year, many employers explained that job seekers they try to contact frequently don’t even have their voice mail box set up–or if they do, it’s full.

Make sure your hiring software includes the ability to text with candidates, and more importantly, ensure that incoming text message notifications to your job seekers adequately identify your organization, related job and recruiter name.

4 – Over-communicate with job candidates

Obsess about the communication piece of your employment brand. Counteract a potential eventual lack of communication on the candidate’s part with meticulous communication from the employer throughout the selection process. Job seekers will feel more informed and more engaged to reciprocate communication if they sense the opportunity may not work for them. Here are some specific communication tactics:

  • Set expectations about what the hiring process involves at the very beginning of the process (e.g. number of stages, requirements of each stage, duration of process, etc.).
  • Send updates to job seekers when target dates for various stages get delayed.
  • Invite candidates to share feedback about your process at different steps along the way–whether they are selected for the position or not.
  • Stay connected with silver medal candidates for future consideration. They are a great back-up if the gold medalist ghosts you, and more likely to come through for you in the next position if you keep them engaged in your pipeline through thoughtful messaging.

5 – Be transparent with those who refer candidates

Follow-up with referrers of candidates to thank them for their employee referral, and acknowledge your appreciation for the referral with the job candidate, too. This personal reminder puts pressure on the referred candidate not to let her friend down by ghosting the employer and risk damaging her reputation.

Not only does this practice help mitigate ghosting, but it also increases the likelihood that your existing employees will continue to refer you qualified candidates in the future. Remember–don’t ghost your own employees about referral outcomes when they take time to make a recommendation to you!

6 – Preview the employee onboarding experience

Create content that provides a thorough overview of your employee onboarding process to potential hires. This helps prevent the cognitive dissonance that they may otherwise feel about accepting an offer. If they’re excited about what to expect in their first year, then they’re much more likely to show up on their first day.

Additionally, give final stage interviewees a sneak peak into the employee experience by inviting them to do a job shadow before extending an offer. This simulation illustrates what it’s really like to work for your organization, and encourages candidates to self-select out of the process before you get to the ghosting let-down.

7 – Become a pre-boarding pro

Don’t go radio silent during the all too important pre-boarding process–that time between the accepted employment offer and the start date. This may last from a few hours to a few weeks depending on your organization and job category, but think about how to keep new hires feeling connected during this time.

Reflect on your culture and plan touch points with the new hire that make them feel welcomed to the team. Text a group photo, invite them to lunch before the start date and/or send them a swag bag at home. Ask the new hire to complete a “get to know you” sheet during pre-boarding, and then share info sheets about other employees with the new hire prior to the first day, too. This helps the new hire start to feel like a part of the team before the first day–which will make it harder to abandon the team without explanation.

8 – Flaunt your best attributes

Know your market and then understand which aspects of your compensation and benefits package and/or work schedule are highly attractive. While it is natural to highlight these attributes in detail in an employment offer, it’s a good idea to remind existing employees, too.

To help prevent employees from leaving unexpectedly for greener pastures, create a detailed total rewards summary and discuss it annually with workers to differentiate your unique value proposition from competitors. Make sure the summary highlights any continuous education opportunities, especially, so that employees not only understand their existing assets, but also their potential to improve their knowledge.

9 – Proactively thank candidates

Once upon a time, recruiters gave an edge to the candidates who sent the first thank you message (assuming all else was equal). However, today recruiters who don’t wait around, but rather proactively thank candidates following an interview are less likely to be ghosted. This follow-up is also a trigger for the organization to touch base with job seekers about timing for next steps in the process. And, as we learned in tip #4 above, over communication is a best practice.

It is unlikely that you will completely prevent ghosting despite your attentive efforts; however, the aforementioned tips are a proactive start in dramatically reducing its impact on your company.

 

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