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Recruiting Ideas for Low Wage Workers 

Prior to the pandemic, most people used terms like “essential worker” to refer to healthcare workers, police and other first responders. 2020 changed our perceptions of what we think of when we consider jobs that are indispensable to the functioning of our society. It also changed the perceptions the people who work those jobs have of themselves and the roles they perform.

From the pre-pandemic issues surrounding low-wage workers to the effect COVID has had on our perception of them (and to the Great Resignation that’s fueling their exodus from essential jobs), companies are struggling to find innovative ways to recruit for these vital positions.

Who Are Low Wage Workers?

Before executive orders deemed them essential, grocery store workers, delivery drivers and manufacturing workers were more likely to be referred to collectively as “low-wage workers.” And they weren’t always given much respect.

One study found that restaurant workers—hard hit financially because the pandemic caused them to lose their low-wage jobs—endure the most sexual harassment. Another study on working conditions in the U.S. in 2015 found that nearly 20 percent of workers were “exposed to a hostile or threatening social environment.” In other words, these workers were routinely disrespected.

But the tables turned when COVID-19 brought the country to a screeching halt and sent millions to their homes to isolate.

Empty toilet paper shelves and daily home deliveries became the picture of the pandemic for many white-collar workers. The previously invisible mechanisms and supply chains of a smoothly running society were exposed. For the first time for most, Americans couldn’t count on being able to buy the necessities they previously took for granted.

The low-wage workers who had been keeping the supply chain operating were rebranded—rightly—as essential workers. And while state legislatures fervently hashed out which specific businesses were, in fact, essential, everyone readily agreed that those who were stocking shelves and delivering orders were working for the public good.

Fast forward to 2021, your business may be having trouble filling positions with these “low-wage” workers. Corporations like Amazon, Walmart, and Chipotle are addressing their labor shortage by ramping up their average wage to $15 an hour. Most small businesses simply can’t afford to pay their workers that kind of salary. If your candidates are flocking to work for the big box stores, it’s time for you to find creative ways to recruit hourly employees and warehouse workers.

Recruit Low Wage Workers

The key to attracting great low-wage workers is the same as for every other open position: identify what motivates your ideal candidate.

Low-wage workers want the same work and life balance as the rest of the workforce. But their obligations may look a little differently. They are more likely to have trouble finding reliable daycare. They’re more likely to require the day off if their child is sick.

Parents of low-wage workers are also less likely to be independent. These workers may need to take their aging parents to appointments or perform other caregiving duties for them. In the past, rigid employers weren’t understanding when they needed time off to care for family.

Low-wage workers are also more likely to experience financial insecurity. Lack of health insurance and affordable housing means these workers are more likely to live paycheck to paycheck. Employers that are recruiting laborers can help by providing better benefits and perks that reduce their employees’ out of pocket expenses.

Low-wage workers deserve respect. Always. Despite their status as “essential,” many low-wage workers bore the brunt of America’s frustrations. Rude or even violent customers lashed out at helpless cashiers or airline attendants. Going forward, everyone, from customers to managers to business owners, should examine ways to improve the dignity of low-wage labor in their lives.

Creative Recruiting Ideas

Understanding your ideal employee’s needs is one thing. But if you’re among the half of small business owners struggling to find workers, you need recruiting ideas for hourly employees that make you stand apart from your competitors as an employer of choice. And you need recruiting ideas for low-wage jobs that won’t break the bank.

Allow remote work as much as possible. Telecommuting isn’t an option for many low-wage jobs. But you may be able to work it in more than you think. Do your team leads have paperwork or other tasks that don’t require them to be at the workplace? Allow them one day a week to work from home. Even entry level hourly workers can likely complete their training from a laptop at home.

Be open to flexible work schedules. Remember that low-wage workers often have limited options for daycare, medical appointments, and transportation. Work with employees’ family schedules as much as possible. Flexible scheduling may not be convenient for management. But a flexible work schedule can be a low-cost and effective way to attract quality talent.

Offer better benefits and perks. The rising cost of healthcare makes many employers balk at offering better benefits. But your employees and their families still get sick. Find ways to help them with their health-related expenses. Creative recruiting ideas during the pandemic gave rise to low-cost telehealth services that can help employees access preventative care. Likewise, discount plans for dental and eye services are a low-cost way to help your employees save money.

Look for perks that can help your employees save money in other ways. Try increasing the discounts you offer employees for your business’s goods or services. Recruiting ideas outside the box include negotiating special pricing for your employees at local businesses. Cell phone providers or daycare centers may offer your employees discounts at no cost to you.

Recruitment Strategies for Low Wage Jobs

Individual pay and perks are important for attracting and retaining great unskilled workers. But your recruitment strategies for 2021 should include a company-wide approach. Making sure your business is a great place to work will help you attract awesome candidates.

Make your workplace culture as positive and fun as you can. Investing in the morale of your workforce will help you attract energetic hourly workers while also increasing your company’s profitability. With some forethought, improving company culture can be a low-cost recruitment strategy plan to attract great talent.

The most basic thing every small business needs to do is making sure its management staff treats every employee with dignity and respect. Create comprehensive policies that address interactions between management and employees. Invest in thorough training for managers to eliminate workplace harassment and discrimination.

Next, think of creative ways to recognize star performers. Prime parking spaces, restaurant gift cards and even employee of the month plaques will make your employees feel appreciated. Alternatively, address problem behaviors from employees that disrupt the work environment.

Plan social activities for your employees that foster friendship. Workers are more likely to stay at companies where they have formed friendships. Employees can get to know each other if you host a pizza lunch once a month. Plan a company picnic or take your employees and their families to a local baseball game.

When you interview candidates, take them on a tour of your workplace and introduce them to key employees. Let them see firsthand that your company is a great place to work.

Recruit Low-wage Workers with an Applicant Tracking System

Even if you implement all of these ideas, your recruitment strategy will never be as successful as it can be if it isn’t efficient and organized. An applicant tracking system can help you advertise your job openings and increase candidate conversion while collecting valuable data that will help you improve your recruitment process.

With ExactHire ATS, you can post jobs to multiple job boards with a click of a button. From there, a single screen will report performance metrics so you know which sites are most effective for your company. A robust search engine and the ability to sort and assign a status to your candidates will help you find the proverbial needle in the talent haystack.

The data you collect will make your recruitment process more efficient over time. You’ll be able to see which new hires were successful and where you found your best employees. And every year, you can complete your HR compliance reporting effortlessly and accurately.

ExactHire applicant tracking system has built in features that will help you find great low-wage workers, like text recruiting and mobile-friendly applications. If you’re ready to optimize and streamline your search for low-wage workers, contact us today.

Photo by Nathália Rosa on Unsplash

Hiring Former Offenders

Help Wanted! Now Hiring! Sign On Bonus to Work! Those attention grabbing, highly colorful signs are everywhere on windows, billboards, and yard signage. Look on social media or pick up a newspaper – more “Help Wanted” content. Go to the primary source for job openings – online job boards encompass an endless list of companies who are hiring for all levels of roles.

It’s never been more clear. Companies need employees now, and if companies do not meet their staffing needs to operate, doors will close—maybe permanently. So what can companies do to find more employees?

Pandemic Job Market

The pandemic has brought many challenges to the nature of the hiring process. Competition for employees is fierce with organizations scrambling to find additional perks to recruit, and even retain, employees. Good insurance and vacation time won’t cut it anymore; people are seeking flexibility and remote options because many need to be caregivers or provide support to children who are e-learning.

Additionally, there are many factors that affect the ability and willingness of individuals to work. Government funding plays a role along with concerns of physical and mental health due to COVID-19. Ultimately, in discussions with fellow HR colleagues, the consistent concern of finding available employees is reiterated. Where can organizations find potential candidates to fill their vacancies?

Hiring Former Offenders

After listening to an inspirational presentation delivered by Alice Marie Johnson at the HR Indiana Conference a few weeks ago, a solution for many organizations is readily available and has been in the forefront for awhile. To fill vacancies, it is time for organizations to take a clearer look at the former offender population.

First, a little about Ms. Johnson…Alice Marie Johnson was pardoned in 2020 after spending over 21 years in federal prison for her first and only conviction in a nonviolent drug case. She has been instrumental in criminal justice reform and helping former offenders become self-sufficient upon release. Ms. Johnson provided testimonials from multiple former offenders who simply want a chance to prove themselves to employers, their own families and even to themselves.

USA Today also provided statistics that we need to examine. More than 70 million Americans – that’s nearly 1 in 3 adults – have a criminal record. Those adults have families also so nearly 1 in 2 children have at least one parent with a criminal record.

A Brookings report published in March 2018 found that 45% of those released from prison did not have any reported pay in the first calendar year after they returned home. If a person cannot support oneself or their family, that affects the likelihood of recidivism. Earning a living wage to support oneself and family through employment can reduce the likelihood of committing future offenses and break the cycle of incarceration and poverty.

Justice Involved Hiring

As a country, we need economic stability, especially now in an unstable global market. A study released by the Center of Economic and Policy Research in 2016 found that the economy loses out on roughly 2 million workers and approximately $80 million in gross domestic product (GDP) by not hiring justice involved job seekers. That was in 2016, so take into account five years and the influence of a global pandemic, and those numbers have grown.

To help former offenders find more options to acclimate into life outside of prison and re-enter the workforce, the federal government passed the First Step Act. The First Step Act is a criminal justice reform law that reduces prison sentences by changing the sentencing guidelines and facilitating early release, and supports education and treatment programs in prison.

The need to hire former offenders is prevalent. Organizations such as Taking Action for Good (TAG, created by Ms. Johnson), Hope for Prisoners, and Indeed are offering resources to help formerly incarcerated individuals find the stability they need through work.

ExactHire does not provide legal counsel so please check with your company’s legal team. If your organization’s employment application(s) include questions related to conviction history, ensure there are established guidelines internally as to how the conviction will be evaluated in the applicant review process. Consider the impact of the conviction related to the nature of the job, the severity of the offense and how much time has passed since the offense to ultimately determine how much, or if at all, that conviction affects the individual potentially completing the duties of the role.

Ban the Box Policy

As more cities, municipalities and states evolve into Ban the Box entities, companies need to review their employment application content to confirm legality. Even if an organization is in a location that allows companies to ask if an individual has ever been convicted, is that question really necessary to include on an employment application?

Is it worth eliminating a population of individuals who want to work?

Once that question has been answered on an employment application, will that cause any staff to have preconceived notions?

Background checks are consistent resources in the hiring process. As an organization, consider removing the conviction question from the employment application initially to increase applicants. Then, if and when an offer is extended, conduct and review the applicant’s background check. The conviction may show, but at that point after reviewing the applicant’s qualifications and interviews, that applicant might have already demonstrated enthusiasm and willingness to work that supersedes a conviction from years ago.

Employers Benefit from Justice Involved Employees

Consider the nature of the organization. Does the organization have legal parameters that provide bona fide reasons to prevent the hiring of former offenders? Some industries, particularly healthcare, might have certain roles that have hiring restrictions. However, if an organization does not have specific guidelines that prohibit the hiring of former offenders, it’s time to review the qualifications of individuals in a population that is seeking to work.

Hiring former offenders can offer opportunities for an organization to adhere, or even develop, Diversity and Inclusion initiatives. Financial benefits might exist for organizations which hire former offenders as well. An organization might qualify for tax credits through the Work Opportunity Tax Credit (WOTC) program if hiring former offenders. Federal bonding programs also offer additional security for organizations who hire former offenders as well.

Staffing challenges are at an all time high. Let’s keep businesses open. Explore the opportunities for your organization by providing employment opportunities for qualified former offenders. We’re all in this together!


ABOUT EXACTHIRE:

ExactHire offers applicant tracking software with features, such as multiple applications, to allow an organization to customize employment application content. Our OnboardCentric solution has the ability to help organizations effectively manage potential tax credits.

 

Photo by Hédi Benyounes on Unsplash

How Do I Create an Online Job Application?

If you’re like most employers, the current worker shortage has you rethinking your hiring strategy. This is especially true in industries like construction, restaurant, and home service. Perhaps in the past you’ve been able to avoid implementing an online job application without sacrificing the quality of applicants you attract. But if you’re one of the thousands of businesses forced to shorten hours or reduce the number of customers you can serve because you don’t have enough workers, you can’t afford to not have an online job application.

But how do you go about creating an online job application? Even after you create an online job application, you’ll have other difficulties to puzzle out. You need to get the application onto your website. And as long as you’re going digital, isn’t there an easy way to capture all that candidate information and sort it to find your best new hires?

Benefits of Online Job Application Forms

Considering how complex creating an online job application seems to be, it’s understandable if you’re still handing applicants a paper form. But you’re missing out on great new hires if you don’t give job seekers a chance to apply online.

According to Pew Research, 77 percent of Americans own a computer. And 85 percent own a smartphone. Digital access means a majority of job seekers go online to find their next job. Online resources outpace other, more traditional ways to look for work, including personal or professional networks, job fairs and employments agencies.

You risk losing out if you require job seekers to open their email application, paste an email address, and attach their resume. The best candidates won’t bother hopping in their cars to drive to your location to fill out a paper form, either. Including an easy-to-complete online job application within your job ad will help you hook the right talent before they click over to your competitor’s job ad.

You’ll see the most benefits from your online job application form if it’s mobile-friendly. Pew Research also says that more than half of young adults use a smartphone during a job search. Overall, 41 percent of smartphone users have used their smartphone during a job search. Smartphone owners are even using their mobile devices for complex tasks. Half have used their smartphone to fill out a job application. These smartphone-wielding job seekers will pass over your job ad if you don’t create a mobile-friendly job application.

Job seekers prefer online job applications for obvious reasons. They don’t have to travel to your location to fill out a paper application. Applicants can take their time answering the questions on your online job application. And if your careers site is mobile-friendly, they can fill out the application almost anywhere. Workers who have multiple jobs or children can fill out applications more easily online than in person.

Simple Employment Application Form

Now that you’re convinced of the benefits of an online job application, how do you go about putting one together? A simple job application form format is your best strategy to get more job candidates. The online job application you create should take no more than 15 minutes to complete and should include fewer than 20 questions. Your online job application should be easy to find within your job ad with a link that says “apply online now.”

Just like with your paper application, you should examine your simple job application form for potential legal liabilities. Education requirements that go beyond the knowledge necessary for the job or questions about criminal history may make you vulnerable to discrimination claims.

Your online job application must be mobile-friendly to attract young people or candidates without computers. You can create a mobile-friendly online job application by including drop-down menus or check boxes where possible. To create a truly mobile-friendly form, you’ll need to understand tech-savvy issues such as responsive design and programming.

Simplicity isn’t just for your job applicants. An online job application should be easy to create and should make your hiring process easier. That inexpensive solution may be prohibitive if your team struggles for hours to understand it. Or a blank job application form in a Word document may not be all that convenient if you’re printing it and throwing in a stack just like your old-fashioned paper applications.

Online Employment Application Software

You’ll reap the most benefits when you choose the right online employment application software. Look for these benefits and capabilities.

  • Flexibility. Your company is exceptional, and you’re looking for a standout new hire. Run-of-the-mill application questions won’t cut it. You want the ability to create custom questions to find candidates that fulfill your unique needs.
  • Mobile-friendly. You’re missing out on a major benefit of a paperless job application if it isn’t mobile-friendly. A free online job application form may seem attractive until you try to complete it on your smartphone. Remember, a third of applicants—and half of young adults—will pass over your online application if it isn’t mobile-friendly.
  • Data-capture. What’s the point of going digital if you’re printing applications and sorting them by hand? When you capture applicant data and store it digitally, you’ll be able to sort applicants and find the people with the skills you need.

This final point is key, and the benefits of data-capture don’t stop there. Over time, you can build a talent pool to draw upon for future open positions. When it comes time to file compliance reports, a few clicks of your mouse will gather the required data. Pairing your online application with applicant tracking software will also help you hone your application process. You’ll know which sites net the best applicants and which online application questions most effectively narrow the field.

 

 

Applicant Tracking System or Online Application?

An online job application will improve the applicant experience and increase the number of applicants you receive. But without an applicant tracking system (ATS), you risk wasting time thumbing through applications or overlooking quality candidates altogether. When you use an ATS , you’ll easily be able to create an online job application and much more.

Create multiple applications with an ATS. Some positions only require a one-step application, while other positions should have multi-step applications. You can even create an internal application for current employees.

Work within an intuitive, easy-to-use interface. Our applicant tracking system allows you to choose from a library of application questions or create your own. You can also choose the best format for the answers, such as text box or multiple choice.

Direct applicants to a branded careers site. Don’t require your applicants to download a job application form or a Word document. Instead, improve your applicant’s perception of your brand with a careers site in which they can fill out your online job application.

Make it easy for smartphone users to find and apply to jobs. Chances are, at least a few of your positions are generally filled with a demographic that primarily uses their smartphone. ExactHire’s online job application is always mobile friendly, without any of the compatibility problems you’ll find with free online employment application software.

Easily sort candidates. With your current paper system, are you able to know at a glance why a candidate wasn’t hired? Using an applicant tracking system, you can create a list of applicant codes. Using these codes, you can always know what prompted a candidate’s advancement to the next step in the hiring process. And you’ll always know the reasons candidates were disqualified.

Final Thoughts on Creating an Online Job Application

Up until now, you probably considered digital job applications a costly addition fit for larger companies. But the current worker shortage has probably shown you that neglecting online job seekers is far more expensive. Don’t waste your valuable time trying to figure out complicated free online employment application software. Instead, let ExactHire create a customized, scaled solution for your hiring needs.

 

Photo by Rodion Kutsaev on Unsplash

 

 

How to Manage Teams in Different Locations

I love the way grandmothers pack priceless wisdom into colorful phrases. Phrases like “when the cat is away, the mice will play” speak volumes about the human tendency to slack off when the boss isn’t around. Or how about this one: “out of sight, out of mind.” When something isn’t in front of me, it gets pushed to the back of my mind.

Maybe you think of these phrases when wondering how to manage teams in different locations. Conventional wisdom says managing dispersed teams is a headache. You can’t possibly make sure your staff isn’t goofing off. You wonder how to handle managerial tasks for a team possibly hundreds of miles away.

Nothing against Grandma, but her notions of remote management are a bit old-fashioned. With the right strategies and software in place, you’ll take to managing dispersed teams like a fish takes to water.

Considerations for Hiring Dispersed Teams

Grandma would say you can’t separate the wheat from the chaff when hiring a dispersed team. When you post job openings for multiple locations, you run the risk of missing high-quality applicants if your process is unorganized. Hiring employees at multiple locations requires strategic planning and implementation.

Perhaps one of the biggest considerations for hiring dispersed teams is maintaining your company’s branding. Multiple locations will probably develop their own unique culture. Your branding becomes the glue that binds employees in different locations to your company’s vision. Without strong branding, different locations may begin to feel like independent outposts for employees as well as customers.

You can introduce applicants to your company’s values, vision, and character with a branded careers site. A single careers website can manage applications for job postings at all of your company’s locations, even allowing job seekers to apply to multiple jobs with one application. Not only will you elevate your brand in your applicants’ eyes, you’ll be able to uncover more qualified candidates and manage applicant data from a cloud-based software system accessible at all of your locations.

From within the applicant tracking system, you’ll be able to sort applicants using a variety of data fields, including location. You can then assign tasks to individuals on hiring teams throughout the organization. You’ll be able to view applicants’ progress throughout the hiring process.

Perhaps most importantly, an ATS will give your hiring teams the tools they need to work independently without sacrificing your ability to oversee the process. An ATS can eliminate many of the intra-company emails and phone calls that hinder hiring across locations. With all the benefits of an ATS, I think Grandma might finally agree you can have your cake and eat it too.

 

Multi-Site Management of Employee Onboarding

Grandma might warn you against biting off more than you can chew when it comes to multi-site management of employee onboarding. It’s true that onboarding new hires at multiple sites can be problematic. Ineffective onboarding will cut into your bottom line, decrease your company’s productivity, and possibly leave you vulnerable to lawsuits.

Employees who undergo a comprehensive onboarding program are productive in their new roles more quickly. Effective onboarding can also improve employee retention. Onboarding software can help you create a consistent and effective onboarding process for all of your locations. You can use these digital onboarding tools when introducing your new hires to your company. Training modules within onboarding software can be customized for each position and its location.

New employee forms get trickier during cross-office collaboration. The best onboarding software will determine the correct new employee forms for each position and location. You won’t need to worry about your hiring teams forgetting about non-compete agreements for new sales people. And you can be sure the correct city payroll tax withholdings are on file. Best of all, onboarding software stores your completed new employee forms digitally. If your new sales person leaves for a competitor a few years down the road, you won’t need to chase down a paper copy of that non-compete agreement.

Even Grandma has to admit, onboarding software leaves no stone unturned.

 

Managing Employees at Multiple Locations

Grandma wouldn’t want you burning the candle at both ends when managing employees at multiple locations. Each location may develop a culture inconsistent with your company’s values. Productivity may suffer when employees aren’t engaged in the company’s larger mission. Poor communication can enhance existing problems.

You can address the challenges of managing employees in different locations by proactively managing your workplace culture. Create a comprehensive onboarding process with an emphasis on your company’s values and mission. Existing employees may benefit from training that focuses on your company’s culture. Try implementing a rewards program for employees who demonstrate behavior consistent with your values.

Nurturing a positive culture and workplace environment will help engage employees. You can also increase employee engagement by offering skill development training. Dispersed employees could access advanced training modules within your onboarding software or classes online. Think about pairing employees at remote locations with mentors working from the company headquarters. These mentors can help employees navigate the company’s dynamics.

Stakeholders need strong communication skills to make these strategies for managing teams at multiple locations successful. Managers with poor communication skills struggle with how to increase collaboration between teams and improve cross-departmental communication. Remind these managers to have regular video conferences with remote team members. Email is great for task-related communication. But only a phone or video call can nurture meaningful connections between co-workers.

You can overcome the challenges of managing and leading remote teams through culture, engagement, and communication. When you use these strategies, your employees will feel more emotionally invested in their roles and happy as clams.

Final Thoughts

Conventional wisdom may say that managing teams in different locations is difficult. Dispersed worksites tend to develop their own culture. Distance can complicate items such as paperwork. And poor communication will make managing remote employees even tougher.

But you’ll be changing your tune when you invest in the right software. And your remote teams will be over the moon when you use strategies to promote culture, engagement, and communication. Before you know it, managing teams in different locations will be a piece of cake.

Are you thinking about investing in applicant tracking software or onboarding software? Contact us today.

Photo by Antonio Janeski on Unsplash

 

How to Write a Job Description Optimized for Job Boards and Internet Search, Tip 4

Is writing job descriptions more of an art or a science? It is perhaps less of a science than it used to be since practices like keyword stuffing are now counterproductive while the focus is truly on producing quality content (as it should be) these days. I’m going to take the easy way out and claim that its a blend of both art and science…or perhaps, strategy is a better word. Gone are the days of packing job descriptions full of keywords to improve on-page optimization and propel your careers portal and job listings to the top of the search results list.

The Three P’s of Job Description Keyword Use

However, many factors have changed in the mystical realm of search engine optimization (at least it seems mystical to me at times) over the past few years and one thing is clear…relevance is king. So while keyword stuffing to the point that a reader was tripping over the same word every paragraph in a text used to be a somewhat effective trick, search engines like Google have since put algorithms in place to penalize such practices.

So what’s a savvy recruiting and HR professional to do to make sure new job opportunities are seen by inquiring applicants? In this fourth installment of the How to Write a Job Description Optimized for Job Boards & Internet Search series, I’ll highlight the Three P’s of Keyword Use in Job Descriptions: presence, popularity and placement. We’ll demonstrate keyword optimization for Indeed as an example.

Are Relevant Terms Present in Your Job Description?

While this is the simplest concept of the Three P’s, it nonetheless is the foundation for success in optimizing your job listings for search results. It really just requires that the most relevant keywords for your target applicant pool are present in your job description. The tricky part lies in the fact that you may not always know which keywords resonate with candidates that are well-qualified for your available career opportunities. To rectify the situation, think about employers in your market that source applicants from the same talent pool – in particular, the ones that seem to be beating you out when it comes to attracting potential new employees. Scour their job listings and take note of the terms they use in job titles and the first paragraph of job descriptions. Are you using the same types of terms in your jobs?

For example, let’s take a construction firm that is seeking a new electrical superintendent for a large industrial contract. When I did a search on Indeed for “construction superintendent electrical,” there were only 707 listings nationwide (since I didn’t specify a location).
Electrical Superintendent Construction Job Results | Keyword Optimization For Indeed
However, with a little research of my competitors, I might find that they have job listings titled “Project Manager” with very similar descriptions to my own Superintendent listings. A slightly modified search for “construction project manager electrical” on Indeed yields 4,752 jobs.
 Electrical Project Manager Construction Results | Keyword Optimization For Indeed
So, you might find that it becomes important to include the phrase “project manager” in your listing a few times…perhaps more so than “superintendent.” This may affect your job title decision, as well.

Keyword Optimization For Indeed | Density Considerations

Once you are confident of the right one or two key terms or phrases that you’d like to pepper into your job opportunity text, you must consider the frequency with which these words are used. As I mentioned before, in the past some recruiters stuffed words into the text for best results, but that won’t work anymore. In fact, while “keyword density” isn’t as integral an ingredient in your rankings recipe as before, you definitely don’t want to use terms too often…probably not much more than three percent of your total word count in fact. As with salt, a little can help bring out the flavor in your soup, but too much can quickly ruin the whole recipe. Similarly, too many of the same words in a job description will seem artificial and boring to the potential applicant. Remember the law of diminishing returns.

Consider writing your job description to flow naturally without minding keyword use. Then, go back and reread your text and insert your desired terms a few times. Lastly, think of synonyms and other related phrases and place those in the listing, as well. For our construction example, other words/phrases that might naturally occur with “construction project manager electrical” might include: field labor; electrical superintendent; industrial project; construction project; bid analysis; electrical contractor; and, lead electrical consultant.

These “co-occurring terms” will be recognized by search engines as complementary to your true targeted terms and are just another ingredient in the rankings effort. Plus, they offer the reader more variety and depth…which is more likely to result in the site visitor converting to become your applicant.

Mind the Placement of Job Description Text

So far you’ve learned to use just a few instances of relevant phrases in your job description…but not too many. Truth be told, a little can go a long way as long as you are using the right terms thoughtfully. That’s where placement comes into play. Even though you might include desired phrases only a few times in your job listing, they can pack a punch in rankings battles if you position them strategically within your text. Here are some effective placement techniques:

Now that you have a better understanding of how to use keywords strategically within your job listings, including being mindful of the Three P’s, you are well on your way to becoming a job listing ninja!

To see how ExactHire’s recruiting software can help streamline your job description optimization efforts, please schedule a live demo.