The recruiting category of the ExactHire blog discusses wide-ranging topics, trends, and best practices within and around the talent recruiting industry.

A Strategy for Veteran Hiring

A strategy for veteran hiring may seem difficult to develop, but you don’t need to create one from scratch. However, first your company needs to commit to employing veterans and realize the added value this population of jobseekers can bring to your organization.

Veterans bring unique and sought after qualities to an organization. After leaving their domestic and/or international deployments, veterans conclude their military careers with a wealth of job skills and professional experience that successfully translates to the civilian world. If your organization does not have a strategy for veteran hiring , now is the time to create one.

Why Hiring Veterans Makes Sense

Not only is hiring veterans good for an organization’s culture, but there are also financial benefits to hiring veterans. First off, employers that hire veterans might be eligible for the Work Opportunity Tax Credit (WOTC). But there other veteran employment programs as well, such as:

Non-Paid Work Experience Program

The Non-Paid Work Experience program allows local, state, and federal government offices to temporarily employ a veteran without having the position count against the agency’s full-time equivalent allocation.

Veteran Readiness and Employment

Veteran Readiness and Employment (VR&E) pays the veteran a monthly subsistence allowance while the veteran learns valuable work-related skills and experience. Through this Special Employer Incentive program, employers receive an incentive to hire veterans who face extraordinary obstacles to employment, which includes reimbursement of as much as 50 percent of the Veteran’s salary for up to six months.

VR&E can provide specialized tools, equipment, and workplace modifications to eligible veterans allowing them to perform their duties. Through the on-the-job training program, VR&E subsidizes veterans’ salaries so employers pay an apprentice-level wage while training veterans. As the veteran progresses, the employer pays a larger portion of the Veteran’s salary, until the training program is completed and the employer is paying the full salary.

Veteran Hiring Events

There are various events that can help introduce an organization to this skilled jobseeker population. Connect with your state government’s workforce development board to learn what hiring events are held for veterans in your state and in the states where you hire. The National Labor Exchange has an interactive map that will connect veterans and employers to employment resources.

Follow the events going on within the Department of Veterans Affairs. Consider having your organization participate in a federal resource program such as the Department of Defense’s SkillBridge program, which connects soon-to-be-discharged veterans with employment opportunities. VETS2INDUSTRY also offers employer strategies for veterans recruitment and support for profit and non-profit organizations.

Building a Veteran Hiring Process

Ideally, an organization should have a dedicated member of the HR team focused on veteran and veteran family recruiting and support – bonus if the dedicated HR team member is a former military member or military spouse. If senior management is unsure of the need for a dedicated veterans recruiter, here are ten reasons why your organization should hire veterans. The Society for Human Resources Management (SHRM) understands the need for HR specialization and education towards veterans so SHRM, in partnership with Comcast NBCUniversal, created the SHRM Veterans at Work certificate program.

Translate Veteran Skills into Civilian Skills

Resume writing can be cumbersome even for the most linguistic jobseekers. Translating military responsibilities into civilian language can be challenging for veterans. HR resume screeners need to review veterans’ resumes with supportive resources, if needed, since veterans’ accomplishments might be communicated in military lingo. To help novice and seasoned HR staff better understand the accomplishments and successes of a veteran in their particular military roles, CareerOneStop offers an online civilian/military occupation translator.

Recruiting Veterans

Recruiting veterans can be completed in a variety of ways. Ensure that your organization vocalizes and adheres to the mission of providing support to veteran employees. This can be done by boldly expressing your organization’s commitment through your organization’s website and social media channels. Coming from a team focused environment, veterans will be more interested in finding another team-based culture.

Onsite and virtual job fairs are excellent recruitment events to help connect with prospective veteran employees. Promote your jobs on veteran specific job boards and on social media. Get involved with the veteran community to connect with candidates. PsychArmor offers online training modules to learn about veterans’ needs. Specifically, they provide organizations a robust training module specializing in creating a veteran hiring program.

One item to keep in mind is that not only is an organization recruiting the veteran themselves, but also the veteran’s spouse. Don’t forget to include military spouses in recruitment. The United States Department of Labor provides specific resources to recruit and support military spouses. For active duty military families in particular, remote jobs are of primary interest to military spouses as a military family might be relocated often for new assignments; however, remote jobs offer the ability for the spouse to work uninterrupted anywhere.

It’s About More than Hiring

Veterans have risked so much for our daily freedoms. They have sacrificed safety and comfort so we can have that. We can never fully return the favor to veterans for their sacrifice and courage; however, let’s support them in their civilian endeavors and provide them with an opportunity to utilize their skills in a role that fits both the company and the jobseeker.


ExactHire HR Software offers the ability to streamline the applicant process and tag applicants’ skills and characteristics, such as applicant veteran status, for you and your team’s convenience in applicant screening and candidate communication. For more information about our solutions, please contact us.



Photo by Tim Mossholder on Unsplash

What Is a Recruitment SWOT Analysis?

The Great Resignation, skills gap and increasing recruitment costs may have you wondering how you can improve your talent acquisition strategy.

The evolving economic and labor landscapes mean that what worked in hiring prior to the pandemic doesn’t work now. How can you systematically assess your approach to recruitment against these changing circumstances?

An old business standby, the SWOT Analysis, can be adapted to help you develop a recruitment strategy that uses your strengths to harness opportunities while reducing your vulnerability to those circumstances that make recruiting so challenging.

SWOT Analysis in HR

SWOT, meaning an acronym that stands for Strengths, Weaknesses, Opportunities and Threats, was developed in the 1960s and is widely used today. A SWOT Analysis takes stock of all four factors in a business endeavor to create a strategy to ensure the endeavor’s success. Individuals and businesses can use a SWOT analysis to aid in planning and goal setting.

SWOT Analyses are effective when making decisions in business planning. Business leaders who use a SWOT analysis benefit from the balanced perspective it provides. Leaders can make decisions that build upon existing strengths without falling victim to uncalculated risks.

When performing a SWOT analysis, decision makers typically start by drawing a quadrant with four boxes. They then label each box beginning with the top left with one of the four factors: strengths, weaknesses, opportunities and threats. In a business setting, it’s best if the quadrant is drawn on a large presentation pad or whiteboard for maximum participation from all stakeholders.

The best SWOT Analyses have the following characteristics.

  • Focus on the business activity in question.
  • Avoid complexity that hinders decision-making.
  • Prioritize specificity and honesty over vagueness and evasion.
  • Include input from several stakeholders to overcome the subjective nature of the analysis.
  • Perform the analysis in relation to top competitors in the business activity in question.

There are many benefits of a SWOT analysis in recruitment. It offers the organization an opportunity to reframe their recruitment challenges using a range of considerations not normally examined. Using this fresh perspective, hiring teams may see patterns previously missed. You may find it helpful to also perform an onboarding SWOT analysis and employee engagement SWOT analysis to gain further insight into your recruiting process.

Recruitment SWOT Analysis

Performing your own recruitment SWOT analysis can help you devise a talent acquisition strategy that will leverage your company’s unique strengths to overcome its particular challenges. It will help you identify the employers competing for the same talent and consider the recruitment process from the candidate’s perspective.

Before embarking on a SWOT analysis for the hiring process, gather relevant data and identify the people whose input will help make the analysis as objective and productive as possible. Recruitment areas to examine for SWOT analysis include things such as distributing an anonymous employee survey or performing a job search and researching your company from the candidate’s perspective.

When deciding how to do a SWOT analysis of recruitment for your own company, follow these tips.

  • Clearly identify your recruitment goals, including unofficial goals that the hiring team may not have expressed yet.
  • Identify organizations competing for the same talent, even if they are not a competitor within your industry.
  • Consider candidates’ perspectives when reviewing opportunities and threats.
  • Gather information from outside sources, such as employee reviews on Glassdoor and anonymous surveys from employees and previous candidates.
  • In addition to considering the organization’s strengths and weaknesses, take stock of those factors specific to the HR department.  
  • Consider only those factors which are relevant in the present or the very near future.
  • Think about aspects of your organization that are unrelated to HR but still relevant to the recruiting process, such as company brand and core competencies.

Recruitment Strengths and Weaknesses

The recruitment strengths and weaknesses you list on your SWOT analysis are factors within your organization. These are the factors you have the most control over, but they are also the items about which you’re least likely to be objective. Again, having multiple stakeholders contribute to the SWOT analysis for recruitment will produce the best results.

Recruiting strengths are those items that positively impact your candidate search or make your company appealing to job seekers.

Common strengths of the best recruitment process include:

  • Pay scale above industry norms
  • Tuition reimbursement program
  • Executive buy-in for the importance of recruitment in relation to the company’s goals.
  • A strong team in which members feel valued and cared for
  • An applicant tracking system for talent recruitment that ensures the most qualified applicants are at the top of the interview list
  • A mobile-friendly job application

Recruiting weaknesses are those internal factors that make your candidate search more difficult or cause applicants to view your company as less desirable than your competitors.

Common weaknesses in the recruiting process include:

  • A benefits package that is more costly and less comprehensive than your competitors
  • Lack of insight about which job sites for recruiting job seekers reliably produce the best applicants for your company
  • An online application that takes longer than 15 minutes to fill out
  • A physically demanding or uncomfortable work environment
  • Lack of advancement opportunities

Recruitment Opportunities and Threats

Recruitment opportunities and threats are external factors over which you have little or no control. They may include an influx of recent graduates, lack of candidates with the necessary skills or widespread crises such as the pandemic.

You may have difficulty deciding which quadrant to use as you’re finding opportunities to recruit better. Some factors, like your employer brand, begin as an internal element, but then become an external factor subject to independent opinion. Rather than getting caught up in placing a factor in the “right” box, focus on the insights arising from the discussion about your SWOT analysis for recruitment.  

Examples of opportunities include:

  • The city in which your company is headquartered just appeared on a list of best places to live.
  • You can recruit from almost any geographical region for newly remote positions.
  • A competitor is downsizing and laying off employees.
  • The local university offers educational programs in line with your industry needs.
  • Your brand enjoys a good reputation in your community.

Examples of recruitment threats include:

  • A recent court case just increased personal liability for employees in key positions.
  • There aren’t enough graduates in your field to fill the open positions across your industry.
  • Your recruiting competition has switched to a fully remote workforce.
  • When performing internet research from a candidate’s perspective, you find that your organization has a poor employer brand.
  • The big job sites don’t work well for your highly specialized open positions.

Overcome Recruiting Challenges with SWOT Analysis

When you’ve finished your SWOT analysis, you should have around five, but no more than 10, factors in each quadrant. Your aim is to develop a “strategic fit.” Internal factors should complement external factors. And strengths and opportunities should effectively overcome weaknesses and threats.

For example, perhaps an external threat to your recruiting efforts is that your local area lacks enough candidates with necessary skills. Ideally, a strength or opportunity would exist to mitigate this threat. Your organization could develop an opportunity by partnering with local schools to develop a curriculum to teach students the in-demand skills. Or you could bolster your recruiting strengths by offering an in-house apprenticeship program.

A recruitment SWOT analysis can help you analyze the factors that lead to both your recruiting challenges and success. It’s an effective way to gain insights into the circumstances that affect your recruiting efforts. Whether you’re addressing the changing landscape of talent acquisition in general or looking for solutions to challenges unique to your locale or industry, a recruitment SWOT analysis can offer much-needed perspective.


Photo by Paul Skorupskas on Unsplash

Why Should Companies Hire New Graduates?

Read any article on hiring recent graduates, and you’ll find a litany of ageist aphorisms. Some pigeonhole Millennials as lazy and entitled. Others sing their praises for their ability to be adaptable or ambitious, as opposed to (we’re led to assume) their aged coworkers set in their ways and coasting along until retirement.

Then there are fresh takes on Zoomers–the most recent college graduates.  According to some, they are driven more by salary than a good opportunity to learn new skills, and so at the drop of a dime will job hop for a slightly better salary.

In truth, you don’t have to pay Millennials in trophies or lure Zoomers with hefty sign-on bonuses–any more than you had to endorse flannel as business casual attire when you hired Generation X.

Moreover, hiring new graduates makes sense even if these stereotypes are true. The skill shortage is real, and all the data points to the power of a diverse workforce. In this article, we’ll tell you everything you need to know about how to recruit new graduates, regardless of their generational traits.

Hiring Fresh Graduates

There are many benefits of hiring college graduates. They’re understandably excited to have graduated college and start their careers. As candidates without experience, they often will accept a lower job salary in exchange for upskilling opportunities. There are other great reasons to hire new grads that far outweigh the disadvantages of hiring fresh graduates.

Reach your diversity goals. When companies hire fresh graduates, they’re more likely to attain their diversity goals. Pew Research Center reports that recent graduates are more diverse than ever. A diverse workforce is good for your business. According to McKinsey, companies succeeding at diversity are 35 percent more likely to enjoy profit margins above the median for their industry.

Access a passive talent pool. Most hiring managers would agree a currently employed candidate is more appealing than a jobless candidate. Turns out 41 percent of recent college graduates are underemployed, with at least 10 percent earning less than $25,000. Chances are that these hard-working employees would prefer a role with a promising future at your company.

Hire digitally proficient employees. One trope about today’s fresh graduates is mostly true: they pickup new technology quicker than older generations, an unsurprising fact since Millennials were the first generation to grow up with the internet–and  Zoomers may not remember a time without smart phones. New graduates can likely help the company quickly improve its online presence or make more efficient use of existing software.

Challenges of Hiring New Graduates

These numerous benefits aside, there are problems faced by employers in hiring new graduates.

And while one article ungraciously claims “Millennials’ Work Ethic Is In The Eye Of The Beholder,” you’ve been a hiring manager long enough to know the same could be said of many people, regardless of age. The weakness of a new graduate employee has less to do with tired stereotypes.

Simply put, new graduates have different expectations than their older counterparts.

  • Recent graduates want to work for companies that “care about their individual well-being,” according to Gallup. While that may seem like a nebulous requirement for an employer, it’s clear your company needs to develop a culture that humanizes your employees in order to attract new graduates.
  •  The internet is integral to the way younger generations connect with the world. Companies need to engage in mobile recruiting coupled with a strong online presence to attract fresh graduates. You need more than one or two ads on job sites to appeal to fresh graduates. Your company needs to have a strong, authentic social media and online presence, including a branded careers site.
  • Lastly, lack of experience for fresh graduates is a legitimate concern for hiring managers. To successfully hire and onboard Millennials and Zoomers, your company needs to help them quickly acquire the knowledge you might expect from more experienced employees.

Campus Recruiting

The best place to find your newly graduated new hire is—you guessed it—on campus. The following tips will help you recruit graduates on campus.

  • Make sure your job ads are listed on the university’s job board as well their social media pages. One of the advantages of campus recruiting is that you can target your audience when you use university’s niche job board.
  • Have a strong LinkedIn presence. As graduation approaches, many students will strengthen their LinkedIn profile. You can search for recent graduates and reach out through InMail.
  • Make sure your branded careers site is appealing to recent graduates. Your careers site should include information about your company culture as well as “behind-the-scenes” videos.
  • Host an on-campus job fair complete with free company swag. Your campus recruiting strategy isn’t complete without an onsite job fair. Make sure you advertise the job fair both on campus and online. Have several employees at the booth with plenty of literature about your company and its open positions.
  • Build relationships with college organizations and the university’s career department. Your business isn’t the only one competing for new graduates. You want to make sure your company is top-of-mind when career advisors are counseling students.

Job Offer for New Graduates

Gallup surveyed new graduates and published the findings in their report “How Millennials Want to Work and Live.” When Gallup asked Millennials what they look for in a job offer for after graduation, pay and benefits did not make the top five. When making a job offer for new graduates, you need to highlight the job quality most important to them.

Opportunity to Learn and Grow

Continuous learning and opportunities to grow are important to 59 percent of new graduates. These candidates understand their inexperience is a disadvantage. The see ongoing upskilling as a way to career stability. Tuition reimbursement and certifications are important to fresh graduates.

Quality of Executive Leadership

Your executive team makes important decisions about the company’s culture and direction. For this reason, strong executive leadership is important to 58 percent of Millennials. New graduates will be more likely to accept your job offer if you’ve explained the company’s vision well.

Quality of Direct Manager

Over half of Millennials agree with 60 percent of Baby Boomers on at least one thing: quality of manager is extremely important. Throughout the interview process, give candidates the opportunity to meet their potential manager.

Challenging, Meaningful Work

While no one wants to be bored at work, new graduates are more likely to decline an offer for a job that isn’t interesting. But that doesn’t mean you need to rewrite your job description to make it more entertaining for your new hire. Creating a culture of innovation can make even a receptionist role more interesting if it means you’re open to creative solutions that extend beyond the usual scope of the role.

Advancement Opportunities

Gallup’s survey indicates that half of new graduates consider advancement opportunities an important factor for a graduating senior’s job offer. Keep in mind, fresh graduates are just starting their careers and are looking forward to achieving goals. The best job offer for new graduates will include clear guidelines about advancement decisions as well as career pathing for the new hire.

Pay and Benefits

Compensation may not have made the top five. But that doesn’t mean it isn’t an important factor for new graduate job offers. Pay and benefits are a close sixth in importance at 48 percent.

Hiring New Graduates

New graduates grew up with the internet and smartphones. They witnessed several historical events before entering the job market. But they still have the same sense of excitement about their future as previous generations. And the outlook and preferences of Generation Z  are still evolving. Don’t fall into the trap of dismissing new graduates as fussy job hoppers, and don’t broadly characterize them as upgrades of your older employees.

The key to recruiting new graduates is to humanize the candidate experience and see them as individuals. If you think about it, that’s what all your prospective new hires want.

Do you need help analyzing your recruitment process? Download our free scorecard to evaluate whether your recruitment process is helping or hindering your job offer acceptance rate.


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Do Niche Job Boards Really Work?

Online Job boards are a mixed blessing. They promise access to thousands of great candidates. And while they certainly deliver oodles of resumes, they sometimes fall short on “great.” If you’re like many hiring managers, you may wonder if you want to continue casting such a wide net when results are so disappointing.

Before you give up on your list of job boards entirely, give niche job boards a chance. Niche job boards in 2022 offer a way to target candidates with the specialized background you’re looking for, without luring the duds. Niche job boards do work, as long as you’re using the right one for your hard-to-fill positions.

Types of Job Boards

Everyone knows about the behemoths. Indeed, LinkedIn, Glassdoor and other big sites usually top the list of places to search for jobs. But Indeed has 16 million job postings, with almost ten new jobs added each second. With job seekers and job postings numbering in the millions, making a connection on the big sites can be tough.

Just like you, candidates are frustrated with top job boards. Their keyword searches net junk job ads. And just like you, they’re left sifting through the mess to find the right match.

Niche job boards offer a solution to the grievances on both sides of the interview table. They do the work of narrowing the talent pool to only candidates who share a particular quality. Because niche job boards cater to a smaller audience of job seekers, your job ad has a better chance of attracting more qualified resumes.

The candidates may all be members of the same industry organization or graduates of the same university. When you advertise on a niche job board, you can be reasonably assured that nearly every job seeker has at least some of the qualities you’re looking for. You can also write a more targeted job description using jargon or industry certifications.

How to Choose the Best Niche Job Board Software

Many hiring managers steer clear of niche job boards simply because there are so many. With thousands of niche job board software sites, it may feel safer to stick with routine job sites. But you can post to smaller job boards confidently when you follow these tips.

  • Assess your top employees and find out which associations they’re likely to belong to.
  • Look for niche job boards that offer a sense of community and industry-related news and information. The best niche job sites offer more than job ads.
  • Try the job board from the candidate’s perspective. Applicants won’t waste their time with shoddy sites. Search for jobs using common keywords, scan the job ads to make sure they’re current and click the apply buttons to make sure the niche job site is usable.
  • Look for niche job boards that rank well in a Google search using terms your candidates will likely use.
  • Look for niche job boards that reach beyond their IP addresses. With thousands of job sites, niche job boards need to actively market themselves and extend their reach beyond chance encounters with candidates. Look for a site that hosts virtual job fairs, advertises on larger sites or has a strong social media presence.
  • Look to local organizations to advertise your job openings. Your local chamber of commerce or small business association may have a jobs site to target local applicants.
  • Post your job openings on university or college websites for both current students and alumni. Graduates often keep in touch with their university’s news. Posting to university websites can help you find quality passive candidates.

Niche Jobs vs Niche Job Boards

Most companies hire for a variety of positions, and what works for one job ad may not work when a different job opening comes along. So how do you determine where to spend your recruiting dollars for your targeted job posts?

It’s still worthwhile to post your open roles to free job board software sites. You can save time and ditch your little black password book when you use an applicant tracking system. ExactHire’s ATS allows you to post your job openings to multiple sites with a single click.

Your openings for niche jobs in demand, such as IT professionals, work well for smaller niche job boards. These specialized postings are easily lost on the mega sites when applicants perform a job search by industry niche. When looking for a particular skill set, look for job boards for specific industries.

Sometimes you’re looking for qualities beyond the typical niche jobs meaning. Proactively hiring veterans is one niche jobs example that works well with targeted job boards. There are also job boards that can help you reach your diversity goals by targeting marginalized groups.

Some types of positions work well for the larger job sites. Entry-level positions or positions that have crossover appeal will attract more candidates on the bigger job sites. You can avoid too many junk resumes by writing a job description that appeals to your ideal candidate.

No matter where you advertise your job openings, an ATS can help you zero-in on the best job boards that work well for your needs. ExactHire’s ATS includes analytical insights on job board performance. You can see on one screen how each job posting performs across multiple sites. As you gather performance data over time, you can avoid spending your limited recruiting budget on sites that don’t work.

Niche Job Boards Do Work

As job openings increase, so do recruiters’ options for advertising their open positions. There simply isn’t a one-size-fits-all approach to finding the best applicants. But you also don’t have to resort to haphazardly posting your job ads and simply hoping for the best.

ExactHire’s applicant tracking system can help you decipher the best job posting strategy for your company. You can quickly post to multiple sites, including niche job boards. Then you can track how each site performs.

You can finally uncover which niche job boards and large job sites provide the best return on your recruiting investment. Schedule a demo today.



Photo by Eric Prouzet on Unsplash

Hiring with QR Codes

If you’ve been dining out or picking up food to go, it’s likely you have seen or used a QR code to access your menu or even pay a bill. Want to share feedback on an experience? Often, the participant will access a QR code to provide input on a topic. What are QR codes you might ask?

What is a QR Code?

Invented in 1994, QR (Quick Response) codes are matrix barcode readable optic labels…or more simply, those black line patterned squares we see on receipts, papers, billboards and a multitude of other areas. (Even Super Bowl commercials for that matter!) Upon scanning a QR code with a mobile device, a designated webpage will open in the viewer’s browser.

QR codes are not new, but they are a bit newer to mainstream use. They provide contactless convenience to communicate essential information to the reader via a mobile device.  Those nifty square shapes of lines are rising in popularity due to our increasing need for mobile communication, especially since the onset of the pandemic.

No matter the industry, there are ways to incorporate the use of QR codes. Let’s talk about the area where we, HR Professionals, may need extra support now–recruiting and hiring.

Hiring with QR Codes

Companies are short staffed and desperately seeking interested, qualified applicants to fill their job openings. How can a company promote its brand and fantastic job opportunities with limited time and space? By hiring with QR codes!

Hiring with QR codes–or using them in your recruitment process–can be the catalyst that amplifies your applicant volume. An employer using QR codes can quickly disseminate valuable content to job seekers, reaching audiences that it might not have connected with otherwise. Plus, they present your organization as modern and tech savvy–which helps your employer brand.

How and Where to Use QR Codes for Hiring

Not sure how or where to use a QR code for hiring? Here are some helpful strategies and tips to incorporate QR codes into your recruiting and hiring processes.

  • Print Media – Printing flyers for distribution or posting in high-traffic areas? If so, then add a QR code so viewers can scan to learn more about your job listings. Motivate job seekers to apply by providing instant information!
  • Signage – Look around, and you’ll see a large number of signs exclaiming “Now Hiring!” Competition is fierce, so include a QR code on your signage to standout and compete with other companies that are vying for the same job seekers. Interested job seekers who are not ready to walk inside and apply can scan the QR code to access your company’s job info. They then can choose to apply immediately or at their convenience.
  • Business Cards – While networking face to face has been altered due to COVID-19, it still exists. Employees with personal business cards can add QR codes. If your organization prints general recruitment cards, add a QR code linked to your company’s “Career Opportunities” webpage.
  • Workroom posters and flyers – Just like using print media for an external audience, workroom flyers are a great way to target an often overlooked talent pool–current employees. Current employees offer knowledge of company culture and goals–and can often jump the “new hire learning curve”. Post flyers with QR codes in break rooms to promote vacancies and show your company’s commitment to internal growth.
  • Transportation – Take your message wherever you go by adding a QR code to your company vehicle via car wraps. It’s company mobility with a mobile message.
  • Receipts – Hospitality, service, and retail industry leaders, in particular, take note. The next time a receipt is provided to your customers, make sure a QR code to your job openings is included at the bottom. Your loyal customers might become your best employees!

Better Hiring with QR Codes

QR codes provide a tremendous amount of data with a quick, simple scan. This helps employers track the effectiveness of recruitment marketing strategies, like print and other display content. And it simplifies the application process by giving job seekers the power to conveniently apply on mobile devices, giving them a way to “apply on the fly”.

QR codes communicate directly to audiences–safely, quickly and thoroughly. As HR professionals, we seek to make the applicant experience impactful, timely, and accessible. Hiring with QR codes helps you achieve this and much more!


ExactHire ATS makes it easy for employers to deploy QR Codes in the hiring process, contact us today to learn more.



How to Approach Nonprofit Recruitment

How to approach nonprofit recruitment depends on your organization’s needs, priorities, and growth stage. This statement is not meant to dodge the immediate and urgent question of “how do I recruit the best nonprofit professionals?” Rather, the statement helps you focus on developing an ideal persona of the job candidates that will help your particular nonprofit organization succeed. Let’s take that statement and look at each piece.

Nonprofit Employment Needs

Every business–profit or nonprofit–begins with a core group of employees. At the very beginning, this may just be the founder. Regardless of the starting point, when a nonprofit seeks to add talent to its organization, it should first consider the talent it already possesses. This will prompt a couple questions and considerations:

  • Are the people we employ in the right positions? It’s not uncommon for nonprofit job seekers to gravitate towards organizations or missions that resonate with them. This may mean that they take any open position, rather than wait for the right open position. Consider: Is there an existing employee who can fill an urgent talent need better than the one they currently fill? This preliminary consideration will help ensure that recruitment efforts are focused on adding the right nonprofit professionals.
  • How will the employee grow with the organization? Employee growth is mostly expected. Job descriptions offer it, and job candidates talk about wanting it. However, it’s helpful to include context and a timeframe to this question. One nonprofit may need someone to build a marketing department over the next five years, while another may need a nonprofit professional to “do marketing” and other operational work indefinitely. Consider: Will the organization offer a growth path for the position? Being clear and honest about the growth potential for a position can help organizations avoid employee turnover or frequent reorganizing of staff roles.


Improve your employee experience: Guide to Choosing the Right HR Software.

Nonprofit Talent Priorities

Not all nonprofit organizations are built the same. Just as mission, vision, and values will differ from one organization to another, so too will the priorities. As it relates to nonprofit recruitment, employers will almost always have to make trade-offs during the candidate selection process, and so it helps to prioritize selection criteria to develop a candidate persona in advance. Let’s take a look at a couple criteria for prioritization.

Experience vs. Education

This is a standard consideration for almost any open position, but for nonprofits, the stakes are often higher. It is common for nonprofits to operate on limited resources– the refrain “do more with less” comes to mind. But a couple dangers may exist here.

One is to under-prioritize experience–maybe with the intent to save on salary and utilize “on-the-job” training to fill experience gaps. This can certainly work, but it will require more time to ramp-up a new hire. For smaller organizations or lightly staffed nonprofits, this time investment in training can negatively impact other areas of operations.

Another danger is to under-prioritize education–perhaps done with the assumption that having done the work will always trump knowing how to do the work. Having a “doer” on staff is a great asset…as long as they are doing the right thing, in the right way. Effective applicant screening and candidate interviews can mitigate this danger by verifying that the candidate’s experience comes with quantifiable accomplishments and examples of how the experience matches an organization’s needs.

Nonprofit Professional vs. For-profit Professional

Using again the example of recruiting for a marketing position, an employer could prioritize recruiting a marketing professional, a nonprofit professional who can “do” marketing, or (the gold standard) a nonprofit marketing professional. This is not semantics. Thinking through how these different candidate personas align with the needs of an organization is vital to not just making a good hire, but in making the right hire.

Additionally, prioritizing the skills and experience that an organization requires will tighten the recruitment target and, in turn, produce better candidates and a more efficient hiring process. If a nonprofit truly wants to do more with less, a well-defined recruitment target is essential.

Nonprofit Growth Stage

A nonprofit organization in year-one will need to approach recruitment quite differently than an organization with decades of institutional history. Differences may include the amount of resources (people and capital), organizational structure, community of supporters, network of partners and advisors, and scale of operations.

It is important for an organization to account for these differences as it considers nonprofit recruitment strategies. Strategies are not one-size-fits-all, and any approach to recruitment should aim to leverage existing advantages and resources without requiring significant investment in new ones.

Recruiting Strategies that Scale

It is tempting to follow the lead of larger organizations and attempt to implement their recruitment strategies. After all, those strategies often produce great results in acquiring widely-known and accomplished talent. However, these strategies are not always effective when scaled down to smaller organizations. Trying to do so will create an unnecessary risk of over-investing in a process that under delivers on results. And it cuts both ways too, when larger organizations underinvest by using small-scale strategies in recruitment.

For example, a multi-regional nonprofit may contract with a recruitment firm to fill high-level executive positions. The needs and resources of this large nonprofit may allow for this investment as part of a recruitment strategy. However, a smaller nonprofit would have trouble justifying such an expense, even for a relatively high-level position. It would be better off tapping into its existing network of supporters, advisors, and partners to fill the position.

The goal should not be to hire the most qualified candidate at all costs, but to hire the best candidate for the organization at the right cost.

Defining Your Approach to Nonprofit Recruitment

The unique characteristics of your nonprofit organization will determine your best approach to recruitment. Developing your approach is first a matter of identifying your needs, determining your priorities as it relates to those needs, and creating an ideal persona of the job candidate that will help your organization succeed.

Finally, be sure that your recruitment strategy takes into account your organization’s growth stage–including its size, resources, and scale of operations. Your best approach to nonprofit recruitment should not solely focus on the desired hiring outcome (hiring the best), but also on the desired impact of hiring (advancing your organization’s mission).


Nonprofit hiring software discount


Feature Photo by Jason Leung on Unsplash

Where To Find Hourly Workers

Is there a pool going on in the break room, betting on how long the new guy will last? Do you increasingly find yourself glancing at an hourly worker’s name tag before addressing her by name? Did the lab you use for drug test screens send you an enormous fruit basket for Christmas?

If these questions hit a bit too close to home, you need a new strategy for recruiting hourly workers. High turnover eats away at your profits faster than an unsupervised kid at the free samples table. Absenteeism, workplace accidents, and customer service can all be improved if you hire the right hourly employees.

Finding good hourly workers that will stick around may seem like a mighty task. But if you adjust your strategy and know where to look, you’ll find them almost as easily as a shrewd customer finds a reason to demand a discount.

Getting Good Employees in Hourly Roles

Before you try to figure out how to find employees of a company that relies heavily on hourly workers, you have to get clear about what you’re looking for. When you’re looking to find employees to hire, emphasize finding a person with the right attitude. Technical skills are easier to teach than a winning personality.

Getting and keeping good hourly workers is doable when you put as much effort into attracting applicants as you do attracting customers. Adopting a marketing mindset to your recruiting efforts is an obvious strategy when you value the people who work for you.

Need help improving your recruitment content? Start by assessing what you already have, using ExactHire’s Recruitment Content Scorecard.

The hourly people you hire play a key role in your customers’ experience and your brand perception. If a product breaks, the customer blames the company, not the guy working quality control. Likewise, if a cashier is unhappy, your company’s image takes a hit in the eyes of the customer.

Using assessments during the screening process can help you target the right person. But be careful to use the assessments at the right time. If you require them upfront with the application, you risk alienating good candidates.

But where to find hourly workers with the right skills, winning attitude and pleasant personality that will translate to a positive customer experience?  As with salaried employees, the best hourly workers are already employed and not actively seeking work. You’ll need creative ways to source these candidates.

Beyond the “Help Wanted” Sign

Job search aggregators like Indeed may be one of the best websites to find employees, but don’t stop there. There are countless niche job boards for hourly work, so take the time to review which sites make sense for your organization. Additionally, consider investing in applicant tracking software that can automate your job postings and even optimize your job board spending.

When trying to find employees, websites aren’t your only option. Develop relationships with local institutions where your ideal candidates congregate. These include high schools, colleges, or even senior centers.

If you use recruiting software, such as an applicant tracking system, you can create a talent pool that you can dip into for future openings. You can also use the ATS to flag and block low-quality applicants from future openings.

The Challenge of Hiring Hourly Employees

Hourly gigs get a bad rap. The problem isn’t just low pay. Too many companies treat their hourly workers as expendable. Hourly workers often take abuse from customers and aren’t respected by management. Recruiters tend to make rash hiring decisions because they need employees now. Also, many hourly employees use a phone to apply for jobs and do not have email.

You can do a lot to retain your good hourly employees by providing them with what they value. Treating them with respect and rewarding excellence are key. The golden rule applies: treat hourly workers the way you would want to be treated.

An employer looking for employees within this demographic needs to develop a strategy to find the best hourly workers. When deciding how to find employees, consider Craigslist and other job boards, as well as nontraditional places such as senior centers and veterans sites. You can use an applicant tracking system to easily manage the deluge of applications you receive.

Smart strategies while interviewing hourly employees can also help. If I am an employer looking for employees, I always examine the application process from the candidate’s perspective. Hourly workers are more likely to use their phones exclusively. So make your application process mobile friendly and use texting to communicate.

Using Job Boards Like CareerBuilder, Indeed, Etc.

Choosing the right job board for hourly employees will help improve the amount of quality applicants you receive. Indeed and ZipRecruiter are popular for hourly workers because they effortlessly match jobs to the user’s experience. SnagAJob is also a popular job board for finding work in retail.

Other sites, such as CareerBuilder, require hourly workers to sift through endless links and thousands of search results. Hourly workers may find Glassdoor, while useful, is too cumbersome because it requires users to create an account.

Probably the biggest complaint recruiters have about job boards is the swarm of unqualified applicants that accumulate in their inbox. You can help hourly workers self-select when you provide upfront and detailed information about the job. Information such as whether you require weekends or overtime can help steer undesirable candidates away.

An applicant tracking system can help you sort through hundreds of resumes you’re likely to get. You can use the search function in an ATS to find and sort the best hourly workers. ExactHire ATS has a built-in function that allows you communicate with job applicants via text. There’s no need to reveal your personal cell number.

Hourly Workers in Retail as an Example

If you’re looking for an example of the perils of high turnover, look no further than the hourly retail workers. The recruitment and selection of employees in retail is a never-ending process, even during those rare times all of your positions are filled.

Recruiting strategies for hourly employees almost always focus on young hourly workers. But high schools aren’t always the best places to recruit for retail. When you’re tossing around retail recruiting ideas, don’t underestimate older hourly workers, veterans, the justice-involved, and moms looking for part-time work.

Many companies treat high hourly turnover as an inescapable reality. But you can stop the talent leak that is draining your profits when you rethink your recruitment strategy. There are plenty of quality people to fill your hourly roles.

The best hourly workers aren’t necessarily looking for new jobs. But they’re always looking for an employer that will provide the benefits that matter most. Flexibility, appreciation, and respect are low-cost ways to attract these hourly workers. You can find them by marketing to nontraditional sources such as senior centers and niche job sites like

For more information on how to leverage software to meet the unique challenges of finding and retaining hourly workers, access our 30-minute webinar…or assess your recruiting content with ExactHire’s Recruitment Content Scorecard.


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What are the Tools of Recruitment?

There’s no doubt hiring managers face many recruitment method challenges as we work our way through 2021.

You may receive more applicants for your job openings as a consequence of the pandemic. But in the aftermath of one of history’s most turbulent years, companies can’t afford to bring on the wrong people just because there are more available. High employee turnover is simply too costly.

Additionally, recruitment methods, tools, and techniques are increasingly more sophisticated each day. Not only do you have to be on the right job sites, you have to get your job ad in front of your ideal candidates before your competitors. And that job ad has to be appealing and engaging.

Once you find a short list of people to interview, you need to create your strategy for choosing the best candidate. From coordinating your hiring team to administering employee assessments, the right tools can streamline and bolster your recruitment process.

Recruitment Methods

There are two primary types of recruitment methods: internal recruiting and external recruiting. Several innovative digital tools can assist you in every step of these recruitment methods. The right applicant tracking software (ATS) can help you manage both of these recruitment methods.

Both methods will use many of the same tools found in an ATS. These include hiring assessments and employment applications. You’ll also need a strategy and recruitment process flow for both methods. An applicant tracking system can help you find candidates and hire the best person whether you’re hiring from within the company or bringing in new talent.

If you’re searching for an external candidate, you’ll need to cast your net into the digital realm using job sites and social media. You’ll also need to engage your candidates where they are: on their smartphones. Your recruiting methods need to be mobile friendly, from the job application to text communications.

On the other hand, you’ll need some specialized tools for your internal recruitment methods. Ideally, succession planning is already part of your recruitment method process. Assessing your current workforce for qualities such as leadership potential and personality type can help you identify the roles in which they can excel.

You can use our Recruitment Process Content Scorecard PDF to analyze and rate your methods of recruitment. This checklist can help you identify areas for improvement from creating a description of your ideal new hire to writing a job ad that will attract the right candidate.

Whatever your recruitment method, you can use the latest recruitment tools and techniques to streamline your hiring process. Applicant tracking software can save you time with one-click posting to quickly advertise to multiple job search sites. You can also manage all of your communications from within the software and leverage customized assessments.

Recruitment Process Steps

Your recruitment process will go more smoothly if you break it down into stages. You can stay on track by assigning a deadline for each task and a stakeholder to bring it to completion. If you’re wondering what are the stages of the recruitment process, then check out our blog post here.

You can further kick the steps in your recruitment process into high gear by downloading our PDF Guide to Superhero Pre-Employment Screening.  This guide is packed with the best pre-employment screening tips to make your recruitment method a success.

Digital tools can streamline each stage of your recruitment method process. When choosing the right applicant tracking software, it’s a great time to rethink your hiring strategy and visualize your hiring workflow or flow chart. Think about the stakeholders who should be involved at different steps. You can then use the ATS to assign jobs, or candidates, to your hiring team from within the software.

You’ll also be able to measure your recruitment method results throughout the process as you zero in on the perfect candidate. A comprehensive applicant tracking system will gather data detailing your job ad’s performance across job sites.  Finally, an ATS can capture data over time so you know which recruitment methods are bringing the superstar candidates.

Digital Recruitment Methods

Digital recruitment methods, tools, and techniques can save time and improve the accuracy of your data. Directing applicants to a custom job site that has the look and feel of your company’s website can improve the applicant experience. A job site can also save data entry time because the content displayed there is automatically populated by your applicant tracking system.

A job site isn’t the only place where you can save time in your recruitment method and improve the accuracy of your data. With the right applicant tracking system which includes an employee onboarding platform, new employees can input their data into digitized employment forms. Much of this data can then be pushed to your payroll software.

Additionally, an ATS can take the place of redundant Excel files and paper trails by organizing all of your hiring information in one place. Your hiring team and other stakeholders can communicate and complete tasks from within the system.

External job boards are excellent resources when seeking external applicants. But multiple input screens and scattered passwords can prevent you from making the most of online job boards. An applicant tracking software portal will allow you to post your ad on all of your favorite sites with just one click.

The list of recruitment methods in the digital age will continue to grow. But you don’t want to waste time on the ones that don’t work. Tools such as applicant tracking software can help you keep track of the digital recruitment methods that yield the best results.

Regardless of the types of recruitment methods your organization uses, the digital age will extend your reach and make your results more successful. An ATS can make your entire hiring process more manageable.

Selection Methods

As you know, you need to carefully document your recruitment methods and selection process. An applicant tracking system can assist you with this and the associated compliance reporting.

An ATS can make your selection process easier in other ways too. You can use an ATS to rate each candidate. Once you have your short list of interviewees, you can communicate with each one from within the system and utilize integrated calendar scheduling to invite the best candidates to schedule interviews. You can even administer background checks and employment assessments.

Using employment assessment tools in your recruitment method and selection of candidates is an effective way to reduce the time it takes to find your new hire. If you have the right applicant tracking software, you can use custom assessments or choose from a list of industry specific tests.

Recruitment Methods And Savings

When you use the right recruitment method tools, you’ll save time and money whether you’re hiring within the company or bringing in a new employee. Your recruitment and selection process has a powerful impact on your company’s financial health.

It can cost upwards of thousands of dollars to fill each empty chair. Using applicant tracking software that addresses recruitment method challenges will save time and, ultimately, reduce employee turnover.

Download the Recruitment Process Scorecard | ExactHire


Image Credit: Photo by Kari Shea on Unsplash

Your Application Process is Worse Than You Think

During this global pandemic, many employers have struggled to remain in business. This is especially true for multi-location employers of large numbers of “non-essential” employees. These organizations weathered the storm of being forced to shut down operations for periods of time to ensure the safety of workers and community.

And while restrictions have loosened a bit, these employers may find that it’s not necessarily easy to rehire previous employees and attract new talent. What worked pre-pandemic, won’t necessarily work post-pandemic. This logic extends to the hiring process–and includes the job application.

Check out this fourth video in a series about identifying the excuses we often hear and the strategies that ExactHire has the experience to know make a difference in your hiring success.

Improve Your Job Application Process

Video Transcript:

Hi, I’m Jessica Stephenson with ExactHire, and in this video series I’ve been sharing the excuses that we frequently hear from employers. Excuses that are crippling their ability to engage and retain job candidates. Today’s quick excuse overview is rooted in denial.

So, in the spirit of admitting that you may have a problem as the first step toward overcoming said problem…Does this sound like something you’ve said…or thought…before? Our application process “isn’t that bad.”

Let’s say that you agree that a 50+ question application is ridiculous. Right????

But wait, when was the last time YOU actually applied to your own company? Have you EVER done it?

If it has been awhile, apply today! While you’re at it, count all the questions in your application. I hope you don’t come up with 28 questions for the picker packer job at your distribution center!

Next, how easy is it for job seekers to apply to multiple job opps at once? This key question is a significant differentiator in today’s job market.

Not every kind of job seeker cares to apply to multiple jobs at your company at once. But let’s think about which ones would…

Those who work hourly positions…and those available to work at multiple locations.

So, when thinking about the application process excuses your company is making…are you hiring a decent amount of these candidates?

How easy is it for them to apply for multiple jobs in one session? And, can they quickly see how close your jobs are to their home or bus stop?

Addressing these questions is one way to improve your applicant experience and fill your pipeline. Your job seekers and you deserve better. Check out the link in the post and learn how ExactHire can help you elevate your employment experience.


Schedule a demo with ExactHire now!

We’re ready to learn about your hiring process!

Check out the other videos in this series…

Application Process is Worse Than You Think
Job Seekers Aren't Patient in Hiring Process
Long Job Application | Hiring Process Improvement