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How to Use Video to Engage Applicants and Employees

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There’s no denying the appeal of video. When I’m doing research for a home project, planning a purchase or trying to teach myself how to play a new board game, I prefer to watch an engaging video rather than read through text or scan images. Not surprisingly, many job seekers have the same preference as they research and engage with potential employers to determine which will suit their career aspirations.

How can employers use video in the hiring process and throughout the employment lifecycle to entice job seekers to consider a position? How can video engage employees to remain employed? Consider the following tips to leverage the strengths of video throughout your employment experience.

Recruiting

Employee testimonials

Identify your true employment brand ambassadors and invite them to produce testimonials for your career site. Ask them to speak about the invigorating challenge of their work and the unique, tangible and intrinsic benefits that your organization offers to employees. Most of all, make sure they convey the specific reasons they choose to work for your organization.

Job description overview

A key aspect of successful candidate recruitment is not only selecting the right individual for the company, but also allowing job seekers to understand what they are getting into when it comes to job responsibilities.

Create a video that summarizes the key responsibilities of a position, but then go a step further and discuss what job success looks like for a new hire at three months, six months and one year of employment. These career opportunity digital assets are excellent content resources to share on company social media channels, too.

If you use an applicant tracking system to manage your recruitment process, you may already have access to easily embed videos into job descriptions and share them with third party job boards. Other ideas for video overviews include having a top ten list of reasons to work in a specific role for your company; or, a short segment on what to expect from the hiring and selection process. For example, will the candidate be asked to take any assessments and how many interview stages are involved–and with which company staff members?

Here’s an example of how ExactHire used video in the hiring process when we were looking for web developers. Make sure that the tone and style of your video aligns with your organizational culture. For us, quirky is appropriate!

You could even automate a video email that outlines next steps to send to the candidate after applying online.

Interviewing

Candidate communication

Remember that the quality of your organization’s candidate communication is being closely evaluated by job seekers. It is the first impression that will indicate how responsive and communicative the employer will likely be once a candidate is hired as an employee–it’s the perception of job seekers (and, in my experience, often the truth).

Make applicant correspondence personal by using video email to invite applicants to progress in your hiring process. If you enjoy a remote work culture, using video to facilitate interviewing is critical in moving the selection process along quickly enough that you don’t lose qualified candidates to other offers.

Even if your office isn’t full of telecommuters, if you involve multiple employees in group interviews, video conference calls can open up additional calendar slots by eliminating the need for stakeholders to buffer schedules for commute time.

Closing the deal

In this competitive market, your top candidate will often have another offer when they are considering a position with you. While compensation, benefits, and role will heavily influence the candidate’s choice, you can use personalized video messages to encourage the candidate to join your team and share examples of how your employees embody organizational culture.

Consider sending a team video highlighting a recent company potluck, holiday event or fun competition. You could even send a personalized video email from the CEO to let the candidate know that leadership is excited to invite them on board. Make sure the candidate understands that by accepting an offer with your organization, he or she could enjoy these same moments with co-workers who care, too. It is these seemingly little gestures that often make or break the deal when another offer is on the table.

Pre-boarding

While many organizations pull out all the stops to woo candidates during the interviewing process, unfortunately too many then fail to keep the momentum going with frequent connections with new hires during the pre-boarding phase. Pre-boarding is comprised of the time period between when the candidate accepts an employment offer and experiences his first day on the job.

Office orientation

Even if you previously gave an interviewee an office tour, sharing a virtual video office tour helps incoming new hires orient themselves with the location of various office items before they experience their first day. Check out MOBI’s compelling virtual tour of their headquarters building:

Setting expectations

To minimize new hire jitters for your new teammates, create videos to help identify what the new employee can expect in her first week of employment. Preview the types of activities she’ll be experiencing and consider inviting mentors or other people with whom the new hire will be meeting to have a segment in the video. Other discussion points might include information about

  • dress code,
  • location of bathrooms and gym,
  • availability of office snacks,
  • beverages and the location of the kitchen, and
  • an overview of the types and frequency of company and department meetings that occur throughout a month.

Make sure that the new hire’s supervisor engages with him during the pre-boarding phase as well. While a phone call or interactive video conference is great in this scenario, if schedules make connecting difficult then a thoughtful video welcome message from the hiring manager can serve as an attractive alternative. Leveraging video during pre-boarding may help to reduce the likelihood of new hire ghosting!

Onboarding

Once your new hires officially begin work, make sure that their employee onboarding experience excites them and prepares them to be productive as soon as possible. Effective employee onboarding involves activities that introduce new hires to teammates and the organization, allow them to become familiar with the resources they’ll need to do the job, and further set expectations about performance and pace.

Training

To support these activities, offer videos that help train new hires on organizational procedures and teach them how to use different tools necessary for their role. If you use employee onboarding software to automate your onboarding workflow, then use the platform to create employee tasks that prompt new hires to watch these videos at the appropriate time during their onboarding phase.

Video is also a great way to facilitate introductions between new hires and remote workers when an in-person “nice to meet you” isn’t practical.

Employee Engagement

Daily connections

Speaking of remote workers, my organization is quite remote friendly and therefore we have to be intentional about creating opportunities for employees to regularly connect with one another. While we used to rely heavily on email and instant messaging tools to catch up on a daily basis, in the past year we’ve started regularly doing video calls with one another for daily “stand-up” meetings in various departments. Even though these meetings often last only five minutes, the chance to make eye contact with your peers and sneak in some “water cooler” type talk has been an important enhancement to our remote work culture.

Open window

Some of our departments take video calling a step further and have weekly “open window” time when they all log in to a video chat for an hour to simulate what it would be like to sit in cubicles next to each other. They use the time to catch up, but sometimes they just work silently until someone has a comment or inquiry.

Offboarding

While the hope is that employees will be successful and engaged for an extended period of time with your organization, the reality is that circumstances sometimes call for offboarding employees. Whether it is a voluntary or involuntary termination, there are opportunities to positively support your employment brand based on how you approach the situation.

Voluntary

In the case of someone who has resigned, solicit teammates to put together a best wishes video to send off your departing employee knowing that he was truly valued. After all, you never know if you’ll have the opportunity for a boomerang employment situation in which the person returns to work in your organization at some point in the future.

Involuntary

In the event that the employment separation isn’t voluntary, a video message to existing department members can be an effective means to properly communicate the tone of the situation and assure existing employees that everything will be okay despite the seemingly sudden departure of another employee. This approach is preferable over a static email in which tone can be interpreted inconsistently by various recipients.

Video: An Employee Engagement Tool

These are just a few tips for using video in your hiring process and for employee engagement. Experiment with different video themes for your own organizational processes.

Your culture, core values and current business opportunities will guide you in a direction that aligns with the interests of your applicants and employees.

This content was originally published on Covideo’s Blog.

Tech-Based Employee Experience E-book

How to Not Screw Up Remote Employee Onboarding

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Whether your team’s hiring its first remote employee or its 79th, don’t skimp on putting thoughtful intention behind your new hire onboarding program for remote workers.

Go ahead, pick out your worst fear about hiring remote workers below.

  • If I can’t see them, will they just do their laundry instead of work?
  • Our employees need to be “on” during our regular working hours, how can they if they’re roaming coffee houses around Europe with a 6-hour time difference?
  • Company culture and connectivity will suffer if we can’t play ping pong in person together, won’t it?

Did you have trouble picking just one? That’s okay, so did ExactHire when we started allowing employees to work remotely over seven years go. Our organization has come a long way since then, and–with the onset of the COVID-19 pandemic–we have adopted the mentality of “remote first.” That is, truly distributing the workforce in such a way that remote work is the default setting–not just an option available to some. SaaS companies like StackOverflow and HelpScout are worth further investigation if you’re considering this cultural pivot for your employer

Remote first = distributing your workforce in such a way that remote work is the default mode.

Another relevant read is Remote: Office Not Required by Basecamp Co-Founders, Jason Fried and David Heinemeier Hansson. This book details Basecamp’s evolution into a remote first organization, including both the pitfalls and unexpected wins along the way. There’s no shortage of inspiration on how to make remote working arrangements possible for your organization these days.

In this post, I’ll focus on how to not screw up employee onboarding once you’ve committed to hiring a new fully-remote employee. For someone who is brand new to your organization and away from the office from the start, consider these items for your onboarding checklist.

1 – Make expectations and goals crystal clear

In the absence of in-person onboarding activities, picking up on body language and being a bystander to water cooler talk is more challenging. Therefore, organizations should put themselves in the shoes of new hires and brainstorm the details that new employees won’t necessarily absorb on their own.

Being transparent about expected working hours (despite time zone of new hire), explaining how organizational culture manifests itself and sharing milestone targets about what job success looks like at three months, six months and beyond are just a few of many possible details.

For example, in Remote, the authors talk about how it’s important for Basecamp to give its new hires a heads up that they may be bombarded by social media follower requests when joining the organization. Because their company is remote first, it has become common for employees to connect with one another on social media in order to get to know each other more quickly in the absence of traditional face time in the office.

2 – Make over communication a way of life

Nothing can trip up a remote working arrangement more quickly than a shortage of sufficient communication. If your company wants to make remote work work, then you need to embrace many modes of communication (“different strokes for different folks”) and in particular, abundant written communication.

Particularly if your remote employees are spread across different time zones, a bigger portion of your company’s internal communication will be asynchronous–with employees reading email, chat messages and Slack updates anywhere from minutes to hours after they are originally sent.

To amplify the effectiveness of asynchronous communication, be clear about your needs and consider capturing screenshots and creating short videos to better explain tasks and challenges to co-workers when big time zone differences diminish the ability to connect in real time.

Consider your communication culture and whether it makes sense to go to the extent of asking people to update their status when away from Slack, instant messenger, etc. While ExactHire doesn’t quite go this far, we do have an internal document that lists general working hours for all employees since individual availability varies widely depending on the day of the week.

3 – Organization is everything

While we’ve already established that communication is critical, committing to written communication goes deeper than the one-off messages and company announcements that happen on a daily basis. In the same way that ExactHire maintains a support knowledge base full of training documents for our customers about our products, employers with remote workers have an even greater responsibility than traditional employers to document policies, project statuses and resources in an internal knowledge base.

And, it’s not just about basic documentation, but also the style or approach you take for documentation and communication. For example, at a previous employer I was quickly indoctrinated into the organizational norm of referring to all employees by just their initials in written communication, as well as the practice of hiding unwieldy URL addresses behind anchor text in interoffice emails. Mind you, this was a decade ago…before it was a tech-based cultural norm to go to such formatting lengths.

Internal consistency in communication supports effective organization.

Additionally, having easy-to-use tools to track items is essential. For example, in addition to Slack, ExactHire has leveraged platforms such as Google Docs, Trello, Basecamp and Jira for internal collaboration on a daily basis in recent years.

4 – Paperless employee onboarding

For both new hires and existing staff members, the employee onboarding process is full of opportunities to miss details. Take the pressure off of remembering which employees should be prompted to complete which new hire documents, tasks and forms by leveraging employee onboarding software.

An effective onboarding platform automatically presents the right paperwork, onboarding tasks and training prompts to different new hires based on factors such as their geographic location, FLSA status, security clearance and role type. Because additional to-do items are only presented to new hires and internal onboarding process stakeholders when certain basic prerequisites are already satisfied earlier in the process, the experience for the new hire is positive and stress for the staff member is minimal.

5 – Create inspiration with preparation

It’s stressful enough for a new hire on her first day at a new job in a traditional office. Now imagine how much more awkward a remote employee’s first day on the job can be if the employer is unprepared for her arrival.

Prepare new hires to hit the ground running quickly by sharing a super detailed onboarding plan and training schedule with them before their first day. Include links to your internal knowledge base and make resources for additional learning easy to find and searchable. This written documentation will easily fill the gaps between video conference calls and virtual job shadowing sessions with co-workers.

From a hardware standpoint, outfit new employees with the equipment they need to start work on day one. Your approach to this will vary depending on whether you ship a computer, phone, headset, etc. to your remote employees or have a policy in place that allows them to bring their own device (BYOD) to work. Regardless of your approach, make sure that all equipment and software access follows internal security protocols and that new hires are trained on how to handle secure data and what to do in the event of a breach.

Be sure to give new hires access to relevant communication groups, recurring calendar events and internal online resources in time for their first day–along with instructions or a description of each item’s objective. There’s no quicker way to alienate your remote employees than to forget to add them to your monthly all-hands meeting call, and then interrupt it fifteen minutes in to invite them to join last late.

6 – Tell your culture story

Fostering connectivity can be a struggle in a remote-driven workplace–especially in an organization that has transitioned from a traditional in-person office to a distributed workforce. While veteran employees instinctively understand the core values, mission and unwritten ways of doing things, newly hired remote employees won’t become a thread in the organizational tapestry without understanding its roots and also being prompted to share their own background.

Create a series of videos about key aspects of the company’s past that can be embedded into the onboarding process. Host a monthly company trivia session where employees log into Google Meet or Skype to answer questions and compete for swag.

Telling the organizational story to new hires is a best practice, but savvy employers will also build in the opportunity for its diverse new employees to make their own mark and share their own background. This might be accomplished with a virtual employee directory that features fun facts about new hires; or, occasional “lunch and learn” webinars that invite new employees to do a show and tell about their own city/country or hobbies and interests.

7 – Promote peer mentoring

Mentoring is not a new concept for employee onboarding; however, adopting it as a practice for a remote workforce is an emerging trend. From job shadows with veteran employees in a new hire’s first few days to monthly milestone check-ins with a designated “buddy,” virtual mentoring has a great deal of possibility for remote-friendly workplaces.

When creating a virtual mentoring program, account for factors that may influence likely success between mentor and mentee; such as, time zone difference, job role, interests and behavioral tendencies as evident from an employee assessment.

Take 1-on-1 mentoring a step further and invite mentors and mentees to quarterly tweet-ups or video conferences in which newer hires have a forum in which they can ask questions of mentors in real-time and within a group format. By listening to the questions and answers of peers, as well, new hires will likely shorten their own learning curve.

8 – Make time for face time

When done right, remote work allows employees to focus for longer periods of time without interruption. While distractions may occur in both the office and at home, there’s a distinct difference between immediately responding to someone knocking on your door versus waiting a few minutes to finish a task before responding to an email.

Utilize video conference platforms such as Zoom or GoToMeeting to allow all employees to synchronously connect whenever the need arises. Perhaps your cultural norm is even to ask employees to always use video chat rather than voice-only phone calls when connecting for a meeting. However, when planning such video calls, and to be considerate of potential time zone differences, be intentional with the time allotted to focus on social connectivity rather than just covering things that might be more efficiently discussed via email.

Even in modern, 100% remote first workplaces, there’s a place for in-person interaction. Many employers that have largely distributed workforces still make time at least once per year to gather in person for social connection–as an entire organization. And while this type of event can inflate the company travel line item significantly, that is the tradeoff between having the overhead attributable to a physical office location versus employing a remote first approach. If that approach would break your budget, then consider smaller meetups between departments instead.

9 – Feed off of feedback

Emojis were once reserved for text-happy teenagers lamenting their latest breakup; however, in recent years they’ve earned their place as a remote work mainstay because they help express tone and emotion in a situation that might otherwise omit context for one’s mood.

And while it might still be a stretch for some to include them in email messaging, they thrive in messaging platforms such as Slack. And, they’re particularly helpful in a remote workforce when employees may have never met in person and do not yet understand the nuances of their peers’ personalities. Emojis are one way of leveraging feedback on a micro level so that remote employees can gauge how they’re communicating or performing.

On a macro level, employers hiring remote employees must give and receive feedback early and often throughout the onboarding process.

  • Gather new hire input in the pre-boarding phase to make sure that incoming employees have a firm grasp of the resources available to them to get started.
  • Hold virtual town hall meetings for new hires three months into their employment tenure for ideas on how to improve remote employee onboarding.
  • Make sure that supervisors have a regular cadence of offering constructive feedback to direct reports throughout the first year of employment, especially.

Successful Remote Employee Onboarding

Make your objective to create experiences in which remote employees feel as assimilated and supported as traditional in-office employees. Remember that it will take some experimentation, careful hiring and an open mind. If you don’t get it exactly right the first time, gather feedback to make an adjustment and try, try again!

Download ExactHire's Employee Onboarding Checklist

15 Tips for Improving Emotional Intelligence in the Recruiting Process

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I love learning more about human behavior’s impact on employee engagement and corporate culture. I guess that’s par for the course in the human resources field. But specifically, the idea that emotional intelligence is an adaptable skill that can improve—or regress—based on an awareness of one’s emotions is fascinating to me.

I recently listened to Emotional Intelligence 2.0 by Travis Bradberry during a few of my lengthy morning commutes. I say “morning” because I generally only have the focus to pay attention to a book narrator in the early morning hours…by the end of the day I just need to decompress with music. Alas, one of my “a-ha” moments during the book was learning to truly be self-aware of my own prime times and circumstances for optimal listening. In fact, “self-awareness” is one of the four primary parts of emotional intelligence (EQ):

  • Personal competence
    • Self-awareness
    • Self-management
  • Social competence
    • Social awareness
    • Relationship management

In this blog, I’ll share fifteen golden nuggets I collected from Emotional Intelligence 2.0 and briefly relate how each of them are especially applicable for recruiters to bear in mind during the recruiting process.

SELF-AWARENESS

 

1 – Think about what you are feeling when you are in the moment

As a recruiter, there may be times when you lose your composure or are, at the very least, mildly annoyed:

  • When a candidate blurts out an unexpected answer that you don’t appreciate.
  • When a hiring manager doesn’t get back to you with feedback in a timely manner.
  • When an interviewee shows up late to an interview.

By being aware of how you feel about a situation, you’re better equipped to recognize your feelings before they have an undesired impact on others. Then, you may instead take positive action to improve a situation–even if you didn’t cause it to go poorly. According to Bradberry’s book, the more you think about your feelings and how you wish to act, the more you strengthen the pathway between your brain’s limbic system (where emotions originate) and the part of your brain that helps you think rationally.

2 – Pay attention to the ripple effect your emotions have on others

Even the subtlest emotions–contentment, moodiness, irritation, nervousness and bashfulness–can have an impact on those around you. And as we already know, the more extreme examples of happiness, sadness, anger, fear and shame can significantly affect social situations and outcomes. Check yourself during your next candidate interactions to see how your most basic emotions may be influencing the recruiting process–for better or worse.

  • How has your personal demeanor impacted an interviewee’s answer?
  • Does your attitude perturb (or elevate) other stakeholders during the hiring process?

3 – Be aware of your physical reactions to situations

Whether you’ll admit it or not, the range of physical responses you experience during certain emotions varies from barely perceptible (though still detectable) to obnoxiously obvious. If you’re like many of us, you may do the following:

  • Tap your fingers when you’re getting impatient with an interviewee’s lengthy question response…or bounce your leg up and down under the table (I’m guilty of the latter).
  • Redden in the face or neck when someone says something that upsets or embarrasses you.

And while you can’t necessarily prevent these responses from happening, you can use them as the first clue that you’re heading down the path of experiencing a certain emotion so that you can take positive action to keep your composure and minimize the impact.

4 – Determine why you do what you do

Instead of simply reacting, consider why you behave in a certain way when experiencing various emotions. This may be just the ticket for better controlling the strength of your response–you don’t have to revert to your signature behavior just because it’s the way you’ve always done it.

  • Is your response rooted in a need to control a situation…or perhaps a desire to not have to be in control?
  • Are you worried about being ashamed if you mess up in front of your peers at your employer?

Once you’ve identified your motivations for behavior, then you may consider whether you may make any adjustments to eliminate your need to act that way in the future. Or conversely, what can you do to encourage more of the same behavior in the future when you are experiencing positive emotions?

SELF-MANAGEMENT

 

5 – Just smile

This is old news, yet so easily forgotten. Smile when you are on the phone with a prospective employee or during a face-to-face interview. Bradberry’s book shares that, in this scenario, your face actually sends signals to your brain that make you happier.

6 – Schedule time to ponder

When you have ten different requisitions for which you are sourcing and you feel like you must schedule back-to-back phone interviews all day long, you’re not at your best. You can’t sustain that level of activity while having the best outcomes for all involved in the recruiting process for long.

Schedule blocks of time to decompress and think about candidate responses and make notes before making any decisions. That way, any emotions you were already feeling about certain candidates will be somewhat dissipated and you’ll be in a better position to process rational thoughts about each individual’s qualifications for a position.

7 – See your own success in advance

When I played basketball as a kid, my coach taught me to see the ball going into the hoop as you are shooting it. Visualization is an important tool to being successful in your endeavors…and it helps improve your free throw percentage, too. Once you’ve identified a situation that may cause you to lose your cool–even mildly–imagine yourself coming out of the scenario with a positive outcome.

The next time a hiring manager brushes you off and doesn’t respect your desire to get back to candidates promptly, visualize your conversation and actions with the HM instead of reverting to your normal response of annoyance, anger and/or helplessness.

8 – Keep your circadian rhythms in rhythm

If you’re anything like me, you sometimes struggle to put your laptop away once the kids are in bed. In order for you to be the most alert during the day, you need to give yourself the best chance for good sleep at night. Turn the computer off at least two hours before bedtime…stop screening applicants while watching DVR!

SOCIAL AWARENESS

 

9 – Greet people using their name frequently

Everyone loves hearing his own name. Be sure and use prospective employees’ first names at an appropriate frequency during the interview process. If you’re the type of person that forgets a person’s name as soon as he tells you, then think of a mental image that will help you remember new acquaintances’ names. For example, if you meet a “Sandy,” picture her standing on a sandy beach.

10 – Be prepared for awkward silences

As a business professional, there will be times when you hit an uncomfortable lull in conversation in the workplace. While it likely won’t be on a phone interview, maybe it’s while giving an office tour to a final stage candidate. Have a “go-to” question in mind to circumvent those awkward silences. After all, part of your job as a recruiter is to make interviewees feel at ease at your organization. Here are some casual conversation question ideas:

  • Have you read any good books lately?
  • Is there anything about our organization that you’ve learned, but weren’t expecting?

11 – Don’t think ahead, just listen

Personally, this is an area in which I know I have room to improve…slowly but surely! Whether you’re interviewing individuals or working with your peers at your employer, don’t try to plan your next comment while “listening” to someone else speak. That’s not really listening and you’re bound to miss details…or at least the context of some of one’s comments. Whether or not the other person acknowledges your failure to focus, his behavior and respect for you will reflect his attitude about your inattention. Listen and learn from others’ talking points first and foremost.

12 – Be punctual

How many blogs have you read about job seekers complaining about never hearing back from companies…or hearing one promise, and receiving another outcome? Too many to count from my end. Respect the time of others and give yourself a competitive advantage–because enough recruiters and hiring managers out there don’t bother.

  • Be prompt with phone interviews.
  • Mind the clock so that interviews don’t exceed the allotted time expectation.
  • When scheduling interviews, be as flexible as possible with candidates to accommodate their own schedule limitations.

RELATIONSHIP MANAGEMENT

 

13 – Accept feedback famously

Some people are better at receiving constructive criticism than others…and what an opportunity to strengthen your EQ and your relationships if you can do it well! Solicit suggestions from job candidates and hiring managers about how the hiring process may be improved. Then, smile (remember #5!), be gracious about feedback and communicate plans for any action steps as a result of the feedback.

14 – Acknowledge the feelings of others

Let’s face it…you’re never going to agree with everyone about everything. However, the way you work through differences of opinions will certainly influence how smooth your interactions (and future disagreements) are with the same stakeholders in the future. It’s okay to disagree, but don’t minimize or ignore the feelings of others.

If you’re disputing which candidates should be hired with hiring managers, respect their opinion as valid before trying to come to a consensus, compromise or action step for further candidate vetting.

15 – Don’t be shy about having hard conversations

If you can have tough conversations in a clear, professional manner, then people will respect you more and know that you’re being upfront with them. The alternative approaches of avoidance and/or insincere sugar-coating only delay the inevitable and cause turmoil for yourself and others involved. Especially when delivering bad news to the final candidates who don’t get an employment offer, be courteous and give them a call to break the news and thank them for their time. Be direct but kind.

If you have not read any EQ-focused books yet, consider picking one up soon to continue exploring techniques for how you may improve your personal and social competence. Any improvements you can make will not only serve you well professionally, but also your employer as you represent the organization in the recruiting process.

 

Make time to boost your recruitment EQ

When you can save time and stay organized, you’re able to focus on your emotions and relationships. HireCentric is applicant tracking software that manages your entire recruitment process so you can focus on the more strategic aspects of recruiting.

Learn More

 

10 Steps to Rolling Out Core Values at a Small Business

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There are many reasons that organizations choose not to craft a core set of values. Sometimes, senior management doesn’t think core values are a big deal because they think every employee already knows how they are supposed to act to succeed. Or, key employees may have had a bad experience with values at a previous organization that were essentially meaningless. Moreover, not having any recognized values relieves any obligation for an employer to deal with employees who would not live up to a set of corporate values.

If it’s too easy for your organization to find an excuse not to commit to forming a relevant, celebrated value statement, then your business will never reach its full potential. It’s just not possible when conditions aren’t in place to align a workforce with the principles that an employer holds sacred.

At ExactHire, we only very recently rolled out our core values. While the company has been in business since 2007, our management team had some of the same objections that I initially mentioned. However, when we first decided that it was time to make a change and embrace the value process, we made the classic rookie mistake of involving everyone. As you can imagine, it resulted in a hot mess of groupthink…complete with vanilla platitudes that can only result from trying to be everything to everyone. And not surprisingly, the trite single-word adjectives we selected were quickly forgotten.

The Better Way to Craft Core Values

However, after some frank internal banter and a commitment to make our values amount to more than just a framed wall poster, we embarked on a mission that led us to G.E.C.U.S.P.

ExactHire Core Values
While we’re extremely happy with these new core values, we fell a little short on a catchy acronym. But hey, there’s only so many ways to rearrange letters. In this blog, I’ll share our process for creating, unveiling and embracing the ExactHire core values that truly represent our small business.

1 – Owner ownership

We were fortunate to learn, with only a minor hiccup, that you can’t involve everyone if you’re going to capture the true values of your organization. Keep your values “discovery team” small, and ideally comprised of only your founder(s) and perhaps certain long-tenured senior managers. The values of the organization should reflect the values of the founders, and so owner ownership of the process is essential. They are the ones that will model the behavior to the rest of the organization.

2 – Give context and get buy-in

Especially when members of your values discovery group are skeptical about the potential impact of spending time on core value development, you must set clear expectations. Talk about what will be different this time compared to their past experiences and get their feedback. Discuss ways in which the values will be woven into daily work life beyond the initial announcement. Assign stakeholders to own various values initiatives.

Then, consider announcing to the rest of the company that you are creating values and that it is a process that is taken very seriously. Then, when the eventual values are announced later, employees will know that they were formed with careful intention and not just copied from some business book.

3 – Brainstorm independently, but with parameters

Each member of the small discovery team should come up with a list of values on his/her own. If you’ve selected the right core group of people (e.g. founders, key long-time employees), and they are being honest about how work is really done at the organization, then their separate lists should have many similarities.

However, to start them down a productive path, clarify the following:

  • They are to list actual core values, not aspirational values. As Patrick Lencioni details in this Harvard Business Review article, aspirational values may be necessary for the company’s eventual success, but are not representative of the traits that the company can honestly claim today.
  • They should avoid one-word overused “no duh” adjectives like “innovation” or “integrity.” At ExactHire, our team focused on short phrases.
  • They are welcome to look at values from other organizations that they believe have a similar culture to get the creative juices flowing.

4 – Collaborate to edit and refine

In our experience, we knew we were on the right track–as when we gathered to compare notes–our lists were about an 85% match. That reassured us that we were on the right path, and then the process of rephrasing statements and combining categories to come up with a succinct list was relatively painless.

During this process, we honed our list by asking questions like these:

  • Are these actual or aspirational values?
  • Are there any obvious outliers that won’t seem authentic to employees?
  • Is the language gritty enough to represent how we do business? Does it make our priorities clear?
  • Are these values complementary to our employment brand? Strategic planning process? Performance management process?

5 – Simmer

Once we were content with our final values list, we knew that we had to give it some time to make sure it really fit the organization. We tabled the process for a couple of months in order to let them sink in to ensure their credibility before announcing them to the rest of the organization.

6 – Plan a big reveal

The definition of “big” will depend on your organization’s size. However, no matter the size, don’t just send out an email or make a quick announcement that your new values are posted. Plan a reveal that will be memorable and engage employees to quickly learn the values.

At ExactHire, we planned the announcement during our monthly company meeting, and took time to explain how we approached the process and why we involved a very small group of employees. Prior to the unveiling, we designed a logo that incorporates color and different fonts to make it easy to remember our G.E.C.U.S.P. However, we knew that employees wouldn’t necessarily take it upon themselves to periodically glance at the logo. So, we ordered die-cut laptop stickers (from my new obsession Sticker Mule) and presented them to employees during the meeting.

ExactHire Employees Core Values Stickers

Tom, Jess and Darythe showing off ExactHire core values!

Now, many of the laptops you see around our office proudly sport our values and make it easy for them to be top-of-mind. While stickers may be the norm for a software company, if mugs, water bottles or magnets are more your speed–go for it! The point is to select an item that is frequently close to your employees and reinforces the values visually on a daily basis.

In our meeting, we also handed out the unabridged internal document that defines our values…complete with bullet points that clarify what each short phrase means.

ExactHire Core Values Bullet Detail

7 – Cultivate employee values engagement

To add to the excitement of our initial roll-out, we wanted to keep the momentum going in the early adoption phase by giving employees the optional opportunity to participate in a t-shirt design contest. We had been meaning to get company t-shirts for some time anyway (what cool tech company doesn’t have an employee picture in matching shirts after all?), and this seemed like the perfect chance to meet that need while getting teammates excited about incorporating values into an aspect of our culture.

We passed out this contest rules flyer during the company meeting, and employees were invited to select the winning t-shirt design via anonymous survey a week later.

ExactHire Core Values Tshirt Contest

And the winner is…

ExactHire Core Values T-shirt Winner

NOTE: We haven’t produced them yet at the time of this writing…hence no cool team picture in matching outfits yet–stay tuned!

While our contest rules didn’t stipulate that the new values had to be explicitly represented on the t-shirt, I was pleased that the majority of the submitted designs did actually incorporate the values anyway…a sign that we were on the right track. If employees don’t believe you’ve selected the right values, they won’t want to wear them!

Here are some other values engagement ideas:

  • Plan book club discussions about books that are based on some of your selected values.
  • Challenge employees to self-identify how they can better align their own work and behavior to core values.
  • Invite employees to blog about how they see values represented at the organization from their own perspective. This is a great way to promote your values to the external world in a very authentic way, as well.

8 – Share your values externally

Don’t stop at blogging when it comes to sharing your values outside of your organization. Organizations that walk the talk will be more attractive to job seekers, potential customers and business partners. Consider the following ideas:

  • Include your values graphic on your company’s “about” page.
  • Weave values into your jobs portal or applicant tracking system. Include a link to information about your values in job descriptions. This is a great tool to get some less desirable applicants to self-select out of your hiring process.
  • Create a slide deck about your core values that can be embedded in social media posts and web pages.
  • Invite employees to do testimonials that talk about how each of your values impacts their work life. These can be in written and/or video format.
  • Use your values as a basis for selecting organizations with which to partner for charitable donations and volunteer hours. When contributing silent auction items to noteworthy causes, choose items that can be easily tied to your values.
  • Creatively display your values in your working space, especially in places where customers, partners and job candidates will visit.

9 – Live your values everyday

Don’t fall into the dreaded cliche of rolling out values and then forgetting about them the next day. Build in triggers to live them. For example, if you are in Human Resources, a department that helps champion work culture and supports senior management initiatives, set periodic reminders to intentionally think about values and how recent events can be correlated to them. For example, if a customer sends in a “happy note” about the service he received, then have a founder forward the note to the entire company with a comment that ties it back to a specific core value being positively represented.

Other ideas for reinforcing core values:

  • Make them the deciding factor on company decisions.
  • Use them to inspire internal traditions like Monday Funday.
  • Evaluate whether your performance management process appropriately accounts for employees’ embodiment of core values.
  • Revisit your interview process and incorporate questions that give you an opportunity to discuss core values with job candidates.
  • If your organization is large enough, consider a quarterly prize that recognizes individuals who have done something that specifically reinforces a certain value. Document these employee stories and share them with incoming employees to build a tradition of celebrating value alignment.

10 – Re-evaluate your values periodically

It’s important to be vigilant about engaging employees to your core values, as well as ensuring that senior management models them appropriately. Additionally, while core values would rarely (if ever) change for an organization (assuming founders remain involved), there may be times when an additional value is warranted.

Conduct employee pulse surveys from time to time to ask questions that will help you take the temperature on whether the organization needs to be doing more to promote value alignment.

I hope that the lessons we learned during the value formation process for ExactHire can help inspire action for other small- and medium-sized employers. We’re still in the learning process, too, as we look for more ways to reinforce them everyday…but we’re heading in the right direction.

For more information on building work culture, and how it starts with eliminating bad hires, consult out Free ATS Guide.

cultivating-company-culture-exacthire

6 Learning Benefit Ideas That Won’t Break the Bank in 2017

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It’s the end of the year once again. And if you’re like me, you might be reminded of all the things you endeavored to accomplish in 2016…but just didn’t get around to starting/doing/finishing. Especially if any of them were official new year resolutions. And while I failed at some endeavors, but succeeded to form other productive habits, one thing is clear: my ideas with the best chance of success are the ones that take just a little bit of time, not a ton of money and can be easily turned into a healthy long-term habit. Sustainable learning is one such habit that has every chance of being successful–and not just for me.

“What you see depends on where you stand.” – Albert Einstein

Wise words, indeed. Furthermore, consider Isaac Newton’s statement “if I have seen further it is by standing on the shoulders of giants.” Gaining new knowledge to broaden our perspective is a great place to start when considering little habits with potentially big impact in 2017. In this blog, I’ll share six learning opportunities you can encourage your employees to utilize in 2017 that range from free to affordable for small and medium business.

Download ExactHire Company Culture E-book

1 – Feed their brains with Feedly

Does the thought of scrolling your email inbox forever strike fear into your heart? Or…gasp!…having to click to view the next page of emails? If I had you at “scroll,” then imagine the liberation of capturing all the compelling blogs/articles from your favorite e-newsletters (that you never have time to read before they pile up in your inbox) in a separate, easy-to-find spot that can be searched anytime? Enter Feedly – your new favorite RSS reader for all the content you don’t want to miss. While Feedly does have paid options if you really want to get into easy content sharing and annotating, I enjoy the free version on my desktop and smartphone app. Make news of this resource available to your team and encourage them to share the insight they gain from staying up on the latest content in your industry.

2 – Never miss a good read

Once you’ve mastered Feedly, you’re bound to run across book reviews and/or interesting quotes from novels that you might like to read as you peruse the latest blog content. Don’t make the mistake of logging a mere mental note to check that book out next time you hit the library or Audible. Instead, create a profile on the free social network for avid book readers, Goodreads. Whether I keep a tab open in my browser or quickly access the phone app, Goodreads is always there for me to quickly categorize a book as “want to read,” “currently reading” or “read [it].” Better yet, by connecting with my peers on the network, I can quickly find books that may appeal to me. In a business setting, fellow co-worker bookworms can share and inspire ideas for goal planning and/or content for in-office book clubs.

3 – Auditory learners have options, too

Not everyone is the type of person to just curl up with a good book or e-reader; however, many more are willing to give listening to books a try. Especially if you have employees with lengthy work commutes, or those who are looking for a distraction during their next workout session, consider offering an optional subscription benefit for an audiobook service like Audible or Scribd. At ExactHire, we have a partial benefit that allows employees to pay only 50% of the cost of a subscription to ebook and audiobook provider, Scribd. We selected Scribd because it is only $8-9/month for three books and one audiobook, yet has an increasingly prolific catalog of business- and personal development-related books from which to choose. Because there is a cost to the employer for this benefit, we ask employees to do the following in exchange for the partial reimbursement:

  • At least once per quarter, write a blog that either reviews a book, or at least references an idea from a relevant book read during that quarter.
  • Share insights gained from books read to inspire new ideas and actions during departmental and strategy planning meetings.
    So, for only about $13.50 per quarter, I get to read and/or listen to as many as 12 different books of my choice…without any waiting lists. I satisfy my work requirement for the quarter, and then catch up on my personal to-read list, too.

4 – Seize the day – get that certification

While the price of obtaining a professional certification will vary depending on the credential one seeks, relative to the cost of tuition reimbursement for an employee, certifications are an affordable learning benefit that allow your teammates to improve their skill set. Some members of the ExactHire team hold various credentials, including HRCI’s PHR/SPHR, SHRM’s SHRM-CP/SHRM-SCP and the Google Analytics certification. In fact, a big congratulations goes out to our very own Darythe Taylor, who earned her SHRM-CP designation last week!

Aside from well-recognized professional certifications, in this world of SaaS software there are myriad providers who certify power users of their own software platforms. So, encourage the administrators of your organization’s key software platforms to explore advanced training and/or certification from your provider(s).

5 – Learn anywhere, any time with Lynda

Need to boost the knowledge base of your white collar workers? Look no further than Lynda.com from LinkedIn to give your team access to unlimited courses about everything from web development to business to design to marketing. Plans start at just $19.99 per month for the basic offering. Or, research and consider other similar services/sites such as Udemy, Codecademy or Khan Academy.

6 – Fingertip fast

Earlier this year, I learned about a free pilot program from Google called Primer. Its promise is easy to digest, marketing-specific training in five minutes or less. While this appeals to me (especially when I’m waiting to pick my kids up from practice and have time to kill on my phone), not everyone is interested in marketing learning. For a broader array of subject matter resources, check out the TED app to catch up on the latest TED talks. With such a wide variety of topics from which to choose, there is bound to be something for everyone on your organization’s team. Who knows, maybe a talk will inspire a rousing debate at the next all hands meeting.

Make accessible learning resources a priority for your workforce in 2017. It’s a great way to engage employees and create a culture that champions development and innovation. Here’s to standing on giants’ shoulders!

Download ExactHire Company Culture E-book

11 Small Business Tips for an Epic Annual Meeting

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I enjoy working in the small- and medium-sized business (SMB) space–it’s easy to relate to challenges and opportunities for these employers because I work for an SMB, myself. Having access to impact the entire business from wherever I stand within the organization is an empowering benefit, too. One of my favorite instances of this benefit is the annual ExactHire company meeting. While we do meet as a team on a monthly basis, the annual meeting enables us to retreat off site and do a deep dive into the state of the organization, our long-term product road map and our business strategy.

Having at least six of these yearly meetings under our belt now, I can say we’ve definitely improved our efficiency and meeting outcomes over the years. In this blog, I’ll share our tips for holding an epic annual company meeting to help propel your business forward.

1 – Location is everything

The easy, predictable thing to do is to just have your annual meeting in your own conference room. However, there is something exciting and liberating about changing your venue and assembling in a new space. Yesterday, we were lucky enough to occupy an ultra cool space at the Hotel Tango Artisan Distillery in our hometown, Indianapolis. It was my first time there and it was an excellent space for getting our brainstorming juices flowing and stepping outside the box.

ExactHire Company Meeting Distillery 2016

Hotel Tango was a great, unconventional space – don’t mind Christa’s angelic illumination!

When you select a venue for your meeting, be sure and consider the needs of your employees when it comes to things like accessibility and atmosphere. Do you want somewhere quiet or somewhere full of action and visual stimulation? When I stepped into Hotel Tango, I was reminded of the grain bins and silos on the farm where I grew up…but in a good, nostalgic way. Of course, that’s par for the course at a distillery! Additionally, we took breaks here and there to allow the distillery staff to attend to their spirits and open up the garage door to operate the forklift. Nevertheless, the shiny copper pieces on the stills and the illuminated string lights within the exposed brick building provided creative ambience for our session.

2 – Provide an agenda and assign some homework

What you get out of your corporate meeting will be dependent upon the amount of effort you put into preparing for it–and not just the organizer, the whole team, too. Our Co-Founder, Jeff Hallam, sent a thorough agenda of meeting topics more than a week in advance of our meeting. Additionally, he assigned the entire company the “homework” of thinking about how to answer three primary questions that were tied to our overall short-term objectives of growing revenue and improving profitability.

Agenda Questions Productive Company Meeting

By asking your team to think about solutions in advance, they are more engaged with the discussion topics and likely to be prepared to contribute to the discussion during the meeting. Remember to keep your homework assignment short–having too many to-dos not only dilutes the effectiveness of any one potential solution, but will also most certainly guarantee that you run out of time during the meeting.

3 – Don’t forget the coffee

And snacks are good, too. Our meeting ran from 9am – 1pm, so while people had the opportunity to eat a normal breakfast at home, we still provided fruit/dip and plenty of hot coffee, creamer and sugar. The coffee was of course key to not only our mental stimulation, but also a source of warmth for a few of us while the distillery garage door was open to allow forklift entry. We stayed cozy though!

Also, be sure to take into account any dietary restrictions present among your team members. For example, have some gluten free and/or meatless options available, if applicable, for your organization’s employees.

4 – Make a ruling on electronic device access

At ExactHire, we live on our electronic devices which comes as no surprise since we are in the SaaS product space. I can’t remember the last time I actually printed or filed something in a cabinet. However, having everyone glued to their laptops and/or tablets during a team meeting isn’t always productive as it becomes easy for people to be distracted by email, caught up in IM, etc. It really depends on the purpose of your meeting and whether you need to collectively view or update items electronically during the meeting.

NOTE: It is a good idea to have access to a projector so that everyone can look at a screen together to discuss items.

5 – Designate an official note taker

Especially if you decide that the majority of people will not be using their computer during the meeting, make sure that one person is the official recorder of all important discussion topics and action items. The last thing you want is for all your glorious ideas to be forgotten a week after the meeting.

The notes should be sent out promptly (within one business day) of the conclusion of the meeting. I was our note taker for yesterday’s meeting and opted to bold some of the more compelling team ideas, as well as highlight specific action items (and their owner) in yellow on the notes.

6 – Encourage a variety of presenters

Because annual company meetings tend to be longer than the average monthly update, it would get pretty tedious for the same person to speak the entire meeting. While Jeff and Harlan (our other Co-Founder) did speak quite a bit at the start of the meeting, they also called on many other teammates throughout the discussion to provide a deeper explanation of their own projects.

The extent to which this is successful in your organization will depend on the personalities of individuals (are they comfortable speaking in front of a large group), as well as the extent to which candor is valued within the business. While everyone cannot provide an overview, many can ask questions and probe for greater context within a culture that challenges assumptions and welcomes inquisitiveness.

7 – Have a parking lot…literally and metaphorically

While nearby parking is ideal for your meeting, what I mean by “parking” is designating topics that get into the weeds as something to table and discuss later–put them in the “parking lot” to handle at a future date.

To do so, add them to an easel chart, whiteboard and/or shared file and assign an owner to make sure they aren’t forgotten later. To avoid hurt feelings when one person’s passionate about hashing out a topic, set expectations at the start of the meeting that, at times, some items will have to be put on the back burner in order to get through the entire meeting agenda in a timely fashion. Pass the conch shell, if you will, and move on to the next item.

8 – Don’t forget to order lunch in advance

It’s a nice gesture to order your team lunch during the annual company meeting. We enjoyed some delectable dishes from Chilly Water Brewing Company during our retreat yesterday…conveniently located right next to Hotel Tango.

In past year’s meetings, we didn’t always have the foresight to order our meals before or early on during the meeting, and therefore found ourselves scrambling to figure out food options right at lunchtime. This resulted in waiting a long time to eat and delaying the meeting.

9 – Take pictures

Especially if you head to an eclectic off site location, be sure and snap some memorable photos of the team and what you accomplish during the day. Photographs of events like these are great for inclusion on your branded company careers page, on company social media profiles, around the office and maybe even in an annual holiday video. They just might inspire a blog related to company culture and procedural effectiveness, too.

10 – Respect everyone’s time

Significant, every great once-in-awhile company meetings are typically long already. Make sure you don’t extend discussion beyond the official stop time. If you do, you not only may delay employees’ ability to make other engagements already planned (e.g. sales demos, picking up kids, etc.), but you also will likely forfeit the attention space of those that remain–even with coffee.

Speaking of respecting time, make sure you start your meeting on time, too. A prompt start time is key to a prompt stop time. If this is a struggle within your corporate culture, set the expectation clearly in the agenda email that is sent in advance.

11 – Post-event check in

The work will have only just begun at the conclusion of your corporate meeting. Even when the notes are sent and action items are marked, your leadership team should be sure and schedule milestones to check in with the team and make sure that each task owner is accountable to moving his/her action item(s) forward. This is a great opportunity to offer assistance, vet new questions and schedule follow-up discussion for items that were placed in the parking lot, too.

I hope these tips help you plan an invigorating annual company meeting. While you can’t anticipate every single need or detail, you’re already ahead of the game if you are providing a special opportunity to engage your team and move the business forward–together.

Is improving your company culture a priority in the next year?

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Employee Retention – How To Keep Your A+ Employees

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Ah…employee retention. The topic of conversation that swirls around every HR networking event, conference and seminar. And…turnover–the subject of most leadership meetings and one of the biggest challenges facing every industry and company. Businesses that succeed and survive are typically led by adaptable problem solvers able to tackle some of the biggest challenges they face. So why is combating employee retention and turnover still such a problem for so many employers?

People–that’s why. Plain and simple, people. Since no two individuals are the same, no single retention strategy can work for all. Sure you can do standardized things that will keep some employees engaged and employed just a little while longer, but an ultimate end will ensue if you don’t customize.

All too often leaders involved in tackling the retention problem are blinded by their own idea of retention, their own personal motivation to stay. The problem is, most likely, this motivation is not the same for anyone else. Engagement and retention are personal topics and everyone has their own drivers and motives. To tackle the challenge on a one-to-one basis you must be able to grasp the motivations of each individual.

This involves a focus in two key areas:

  1. First, you must know the wants, needs and desires of each of your employees. Then, you must decide if you are willing to accommodate those items. Hopefully, if you did your job in the hiring process, you have already identified the fit. An applicant tracking system can leverage technology to make it easy to gather the answers you need from employees to assess their potential job fit during the hiring process.
  2. The second step is to provide the feedback and environment an employee needs to continue to grow and be successful. Both of these tactics require taking an individualized approach.

Retention is About Meeting Needs

All humans have basic needs. As such, all employees have basic needs. If you analyze Maslow’s Hierarchy of Needs you can see how they apply to the workplace as well. Employees who are able to fulfill their needs are more engaged, happy and willing to put forth discretionary effort to succeed and further the business. Likewise, you are more likely to retain them.

Why We Work

Our basic physiological needs drive us to work and provide for ourselves. Fundamentally we work to earn money, pay bills, buy food and acquire shelter. Employers have the least influence on fulfilling this need as trading time for money can be accomplished in any organization, industry or career field. At this level, employees are only compliant; doing what is required to sustain a paycheck in a safe manner. You will retain an employee only as long as you can meet their compensation needs within a secure environment.

What We Do

After the basic needs are achieved, we look to contribute and belong to a community. We select a career that satisfies this “need to belong.” This is the basic premise of why people chose to do what they do. Engagement now increases as employees are doing what they want to do with desirable peers. If they can no longer achieve this need, they will go somewhere else to achieve it.

Where We Work

This is different for everyone! You’ve chosen what you want to do, now you want to do it in the best possible environment. You want the best possible support and resources to do what you love to do. We have many choices in deciding where to work. Ideally we all want to work where we feel that we can be successful and most able to build our sense of self–our esteem. At this level employees are highly engaged; doing what they want and where they want.

Why We Stay

The need employers struggle to fulfill the most, is the need for continued growth and fulfillment. This need is so individualized that there has to be a perfect match with an employee. Companies that crack this code have much higher retention rates than their peers. Employees who have achieved this level are fully engaged and more likely to put forth a greater amount of discretionary effort. An organization must take a customized and individualized approach in addressing this need.

The more of these needs you can meet as an employer, the more likely an individual is to remain with the company. So how do you work to meet these needs? It’s a simple process, really. It starts with sitting down and having an open and honest conversation with employees about their needs and what motivates them. Identify their drivers, with them, and then work together towards achieving them.

Retention is About Facilitating Growth and Success

Let’s face it, today’s workforce does not have loyalty to an employer, nor loyalty to a particular industry or career field. The term “career” is defined much differently than in the past. The traditional definition of a career was working for one company your entire life–either doing the same job for 30 years or climbing the ladder. Today’s career is more loosely defined relating to intertwining paths one would like to take which may involve multiple employers, industries and disciplines.

Some would categorize today’s workforce as full of “job hoppers.” In reality, they are “experience hoppers.” Consequently, continuous growth and development opportunities continue to rank above compensation in employee exit interviews and engagement surveys.

So what is an experience hopper? Employees will work somewhere as long as they can continue to get the growth, development and experience they need to support their defined career path. If they can’t get it at their current employer, they will go elsewhere. When today’s employee stops learning and growing it marks the point at which he starts looking for a new job.

So how do we anticipate this pivotal point and work to accommodate an appropriate growth environment to circumvent it? Two ways: constant communication and constant feedback.

Constant Communication

Employees need to feel valued and appreciated. More importantly they need to feel that you care about what they are doing and are genuinely interested in what they are doing. Nobody wants to feel like a number or a commodity. Frequent meetings with employees to discuss their work will go a long way in keeping them engaged and feeling good about what they are doing.

Constant Feedback

A core requirement for the continued growth of employees is constant feedback. Today’s employees require frequent commentary on their performance to stay motivated. In fact, most put this ahead of a paycheck. You can no longer take the approach that no news is good news or in this case, no feedback is good feedback. That’s not going to fly anymore. Withholding feedback will kill an employee’s motivation. And, only giving negative feedback will send them running for the doors.

 

In the end, retention is really about building a relationship with your employees. This isn’t the same as a friendship, but rather a relationship that fosters an environment of open communication, support and feedback. Which, when done correctly, will foster an environment of engagement and retention.

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33 Fall Employee Engagement and Culture Ideas

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Pumpkin spice season is here, folks, and that means my favorite time of year is upon us–fall. So many good things happen in the autumn:

  • beautiful fall foliage (at least in the Midwest where ExactHire calls home),
  • tailgating for your favorite sporting events like football and futbol (for all you soccer moms like me out there),
  • new fall TV show premieres, and
  • an early start to the excitement of the holiday season (and more frequent chances to be thankful and celebrate life with friends and family).

At least a few of the ExactHire employees love to celebrate the season, too. Can you tell? Did you know an ATS is a great way to develop and create a strong work culture, through finding good quality candidates? If you want to find out more, check out our Free ATS Guide!

Hey, we worked hard to capture the leaves in motion for this shot!

Hey, we worked hard to capture the leaves in motion for this shot!

The activities our “Fun” Committee plans are great ways to break up the work week and give us more chances to connect with each other. Opportunities for connection are increasingly important for employers in today’s web-based workplace and society.

In this blog, I’ll present ideas for using the autumnal season to inspire ideas for employee engagement.

1 – Pick a day each fall month for competition and snacks

It’s easy to let time get away from you when it comes to planning culture-building activities frequently enough. Have a recurring “funday” appointment on your office calendar, and then fill in with surprise one-off activities as appropriate.

ExactHire has Monday Funday the third Monday of every month following our all-hands company meeting. In September, we honored various pro golf championship tournaments with a little putt-putt of our own. Of course the winner, our Co-Founder Harlan Schafir, was able to claim our super classy brass vase (make sure you pronounce it vahzzz to sound fancy). The giant cookies being served didn’t hurt employee attendance to this event, either!

Harlan Putts | ExactHire Monday Funday

Our Co-Founder, Harlan Schafir, putts for the Monday Funday win!

2 – Roast some office s’mores

Don’t try this one inside, friends…unless you opt to use the microwave or remember to blow out your candle afterward. But let’s be honest, a candle probably won’t get the job done. Lucky for you, mini kitchen blow torches are reasonably affordable.

3 – Have a pumpkin decorating contest

Whether you carve, paint or decorate, procure some pumpkins for all employees willing to participate. Have a small prize, display them in your office (make sure to take pictures!) and then encourage employees to take them home to friends and family.

ExactHire Company Halloween Party-Monday Funday

Employee entries from our fierce pumpkin decorating contest last October.

4 – Volunteer for a worthy cause

As the weather starts to cool (depending on where you live), many non-profit organizations, including shelters, will have a greater need for assistance and resources to help individuals fend off the elements. Organize a team or department to take time to serve in a capacity that will assist the recipient organization.

 

 

5 – Have a dance party

Does anyone really do that? Yes, I’ve worked for employers who did this periodically to destress employees. Take requests and then put a season-inspired song on the phone system intercom. Here are some tune ideas to get you started:

  • “Thriller” by Michael Jackson (go ahead, channel Jennifer Garner in “13 Going on 30”),
  • “Dead Man’s Party” by Oingo Boingo,
  • “Toxic” by Britney Spears,
  • “The Devil Went Down to Georgia” by The Charlie Daniels Band, and
  • “Time Warp” from The Rocky Horror Picture Show.

6 – Stock the kitchen with fancy coffee creamer

Whether it’s artisanal or just the latest Coffee Mate creation, having access to creamer flavors like pumpkin spice, eggnog, spiced latte and peppermint will perk up anyone’s morning brew.

Artisanal Coffee for Office

Image credit: coffee lover

7 – Sponsor an employee team for a 5K

Five-kilometer races abound in the fall in our area. Select a race that benefits a notable cause and sponsor a team of employees who enjoy jogging and walking. Go the extra mile and have a t-shirt design competition, and then produce the winning shirt for all team members to wear during the race.

8 – Board game breaks

Don’t stop at puzzles, schedule occasional “game days” when employees get the chance to spend an hour facing off against other employees to win a game. Hint: Don’t pick Risk–it takes forever! Twister would be a good one to avoid, too. Fun, but relatively short, options might include

  • Uno,
  • Jenga,
  • Qwirkle,
  • Rummikub, and
  • Euchre.

9 – Make caramel apples

If you don’t want to unwrap little caramel candies or don’t have access to a stove in the office, then keep it simple with incredibly convenient caramel apple wraps.

10 – Celebrate Oktoberfest

Whether you go with a full-on German fare-inspired pitch-in or keep it simple with some Bavarian pretzels and a beer tasting, you can’t go wrong with food. Encourage any employees who are brewing and/or sausage-making hobbyists to bring in their own creations to share.

11 – Feast at a festival

The fall is a time for bountiful community festivals. Here in Indiana, the Covered Bridge Festival is a multi-day, multi-town event that combines crafts, cuisine and crowds into an explosion of autumn sentiment. I never miss it. Check your state festival guide to see if any local events would make a great extended lunch destination for your crew.

12 – Conduct meetings outdoors

Does your building have a patio space, or even a few picnic tables? If so, unplug the laptop and head outside for a group meeting or a 1-on-1 discussion. Employees will relish the fresh air and everyone can soak up some extra vitamin D.

Have Meetings Outdoors | ExactHire

Image credit: Picnic Table

13 – Go on a scavenger hunt outside

Plan an autumn scavenger hunt as a team-building activity and friendly competition. A recent chaperone experience I had with my son’s class field trip taught me that empty egg cartons make great containers for small scavenger hunt items. Or, if you want to go a more tech-savvy route, have participants share proof of accomplishing hunt challenges by tagging your corporate Instagram account (a great tactic for employment branding).

Fall Scavenger Hunt Egg Container

Handy container for collecting fall scavenger hunt items

14 – Plan a spirit week

If you enjoyed dressing up for spirit week during homecoming in high school, then you’re bound to be amused by participating in themed days in the workplace. Solicit employee ideas for themes and consider awarding small prizes each day. Our team had fun with high school day in the past when we showed off our letter jackets, senior portraits and yearbooks.

Letter Jackets Group

Some EH’ers showing off our high school memorabilia.

15 – Have a potluck tailgate

Set up a grill in the parking lot and have employees pitch in by bringing tailgate-themed dishes. Depending on the date and time of the event, consider streaming a favorite sporting event for all to watch while eating. Don’t forget to have everyone wear their favorite jersey, and have a drawing to win a couple of tickets to a college or pro sporting event.

16 – Make some microwave caramel corn

Growing up, the only way I’d eat caramel corn was if it was made in a brown paper bag in the microwave. There’s something about that warm, gooey deliciousness that puts it near the top of my comfort food list. The best part about it is that it is easy to clean up after your office teammates dig into it. Just fold up the bag and toss it in the garbage.

17 – Nerf gun turkey shoot

Looking for inspiration for silly office games? Look no further. Gather up a few Nerf guns from employees’ children, and set up bowling pin-style targets that complement the season on a conference room table. Go for turkeys, pumpkins, ghosts or leaves.

Turkey Targets | ExactHire Monday Funday

All set with turkey targets in place!

18 – Produce a Thanksgiving card or video

This is one of my favorite ExactHire traditions. Instead of sending a winter holiday card to clients, we always send a Thanksgiving note. In the beginning, we sent cards in the mail, but then we transitioned to a collaborative video production to show thanks. We can’t wait to put one together for this year, too! If you’re nervous about getting started with this kind of project, we have some video production tips for you.

Wicked Witch Legs

Wicked witch legs on a previous ExactHire Halloween work day.

19 – Have a costume contest

What would a fall activity list be without a reference to Halloween costumes? Incentivize employee participation with kooky prize categories such as

  • best homemade costume,
  • most tech-savvy costume,
  • best unconventional materials costume (yes, I’m channeling Project Runway), and
  • best pop culture-inspired costume.

20 – Take a group trip to pick apples

Go on an outing to gather up ingredients for some red hot applesauce (a favorite from my childhood) or apple dumplings.

 

 

 

 

Image credit: Time well spent

How to Motivate Management to Support Company Culture Improvement

in /by

Hopefully you’ve had the pleasure of working for an employer with a deeply rewarding work culture. One of the reasons you enjoyed the experience probably had something to do with the actual work you accomplished there, but that likely wasn’t the only factor. Or, maybe you long for culture improvements at your existing employer, but struggle to make a business case to senior management to win their support and resources for what can sometimes be deemed as a “fluffy” back-burner endeavor.

However, the impact of corporate culture is anything but fluff. In fact, Lindsay McGregor and Neel Doshi, the authors of Primed to Perform, have repeatedly done work with organizations to quantify the marked impact that company culture has on employee motivation. They’ve based their work on research initially presented by Edward Deci and Richard Ryan a few decades ago, that suggested that there are six primary reasons why people work–three of which are direct motives being related to the work itself, and three of which are indirect since they are not connected to the actual work.

Direct Motives

  • Play – the extent to which you love the work itself
  • Purpose – the extent to which you identify with the impact of your work
  • Potential – the extent to which you stand to gain from the impact of your work

These direct motives tend to increase performance, with those motives being closest to the work itself having the most significant impact (i.e. play is more powerful than purpose, and purpose more powerful than potential).

Indirect Motives

  • Emotional pressure – the extent to which you work to avoid your identity being marred by some external force
  • Economic pressure – the extent to which you work to be rewarded or avoid penalties
  • Inertia – the extent to which you work simply because it’s what you’ve always done and not because you have any other sound reason

Unlike direct motives, indirect ones generally weaken performance. Emotional pressure doesn’t weaken it as much as the subsequent indirect motives because it is still connected to your identity even if it’s not connected to the work itself.

So Why Does This Matter?

Simple. Engaging senior leaders to your company culture improvement cause must start with applying the very same motives that will eventually drive your actual culture improvement efforts–once they’re approved, that is.

Let’s break down six common objections human resource professionals may hear when trying to make a business case for work culture change. Each of these objections will touch on one of the six aforementioned motives. By reframing each objection into an opportunity to maximize a direct motive or minimize an indirect motive, HR professionals stand a much better chance at creating total motivation (ToMo) to convince senior leaders to invest the time and resources necessary to engage employees via culture revolution.

6 Senior Leader Culture Development Excuses

Culture is warm and fuzzy. We have bigger fish to fry.

 

PLAY

Do you sometimes think your company’s owners are singing “Shiny Happy People” by REM when your HR team brings up anything culture-related in conversation? Or, maybe their version is “Shiny Happy HR People.” They’d rather relegate warm and fuzzy culture development to the people who are more likely to enjoy that kind of work. It’s not their idea of play.

Maybe some senior leaders don’t love the work of cultural activity planning themselves, but maybe they do love enabling their department heads to do the work that invigorates them so that they find their own sense of play. Perhaps the owners’ idea of the play motive is entrepreneurial at heart…getting the right people on the team and then giving them the reins to do great things, to experiment and fail, but most importantly to learn what works and what doesn’t.

If this describes your relationship with management, then brainstorm ways in which you can appeal to your company owners’ work passions. That might include an experiment with trying a new, entrepreneurial approach to teaching the workforce how to play the game of business, or using business analytics to find patterns in what has engaged employees in the past.

I don’t understand what good will come from making changes.

 

PURPOSE


The purpose motive highlights whether you personally identify with and are motivated by the outcomes of your own work. If your senior management team is skeptical that anything will materially change as a result of getting new swag for employees and holding a foosball tournament, then I wouldn’t fault them. They may not have experience with knowing what specific impact a focus on culture may have on the organization (and therefore on their identity as the leader of that organization).

Of course the previously mentioned cliche culture activities are not a sound solution to your employee engagement problems. Many other moves may fall short, as well, if you fail to set expectations with ownership about the desired positive outcomes that you hope to realize as a result of any changes. Help them identify with the potential impact of the organization’s focus on culture improvement on others and themselves.

Here are positive outcomes to which businesses often aspire when endeavoring culture evolution:

  • Greater sense of shared purpose (does your work save lives, help people in need, make life more efficient, etc.)
  • Intrinsic motivation (employees are self-directed)
  • Knowledge sharing (no department silos and selfish data hoarding)
  • Momentum for change; enhanced learning leads to richer workforce skills inventory
  • Expanded opportunity for “play” which leads to innovation
  • Better adaptive performance; or, the ability to be flexible with unanticipated demands and not just tied into rigid tactical performance
  • More productivity; higher revenue
  • Healthier workforce; fewer costs related to health insurance and absenteeism
  • Less turnover; faster time to productivity (this outcome alone is very easily quantifiable to the CFO)
  • Wide span of idea sourcing; really good suggestions come from all areas of the organization
  • Increased access to A-player talent when sourcing new hires

Frame your conversation in a way that makes it clear that these positive outcomes will result, in large part, from the owner’s own work to publicly support culture development initiatives.

I fail to see a link between the investment required and a future financial gain.

 

POTENTIAL


To be successful, you must quantify how culture change will move the organization from point A to point B in a financially lucrative way. But how do you quantitatively benchmark culture…that warm and fuzzy, you-have-it-or-you-don’t organizational je ne sais quoi?

The good news is that you can assign a ToMo score to organizations using an analysis of employee responses related to the six work motives. In their consulting work, the authors of Primed to Perform have done this over and over again at many different organizations. And, they found that “in many industries, the most-admired cultures tend to have 15 points higher ToMo than their peers” (e.g. Starbucks, Southwest Airlines, Apple Retail Stores).

The research suggests that a focus on having a positive work culture can materially move the needle and deliver a positive ROI. By sharing examples of these kinds of organizations and painting the picture of the impact your organization might have not just on employees, but also on your industry, potential will become clear to your leadership team.

I don’t think we have a culture problem. / I’m worried we’ll try and fail.

 

EMOTIONAL PRESSURE


It’s not really my thing. I don’t want us (or me) to look dumb. I don’t want to acknowledge the cultural elephant in the room. Reframing excuses that relate to one of the indirect motives can be a bit trickier, but never fear. Any of the aforementioned comments reek of emotional pressure and are understandable, as we’re all human.

To overcome the insecurity that they seem to suggest, don’t just explain the “why” of culture improvement to your senior leaders, but supplement your plan with the “how.” You’ve heard it before: come with a solution, not just a problem. Letting your senior management team know that you’re in it to win it when it comes to improving your work environment alleviates some of the emotional pressure (or burden) they may have been feeling about it themselves all along. Double down by enabling senior leaders (and others) the opportunity to “play” to brainstorm ideas on how the culture change might go down. Acknowledging to others in advance that a change is desired, and that it might not be perfect the first time round, is okay. It’s a step in the right direction.

Additionally, during the brainstorm process make sure that managers’, employees’ and customers’ motivations are aligned to succeed. For example, if customer and management expectations for service involve a customized, hold-my-hand relationship, but customer service representatives are paid based on the number of cases handled, then emotional pressure is sure to weaken organizational performance.

It will cost too much.

 

ECONOMIC PRESSURE


Not every company is going to even come close to Google’s budget for culture. However, every company needs to set aside either some funding and/or employee time to intentionally focus on culture development. Focusing on ToMo score in this scenario is helpful in making an argument in favor of culture change, as well. When you think about companies that are admired for their culture like Southwest and Whole Foods–companies with leading ToMo scores in their industries–you’re also reminded that they’re highly successful.

So then the compelling argument to senior leadership becomes, what’s the opportunity cost of doing nothing? Surely, that type of economic pressure warrants consideration relative to the cost of endeavoring change (given that you’re reading this article). In fact, budgeting for culture and engagement may end up eliminating costs in other areas…areas that may include incentives that are eventually found to create the wrong behaviors that weaken total motivation.

It’s how we’ve always done it.

 

INERTIA


The dreaded inertia might as well be called “insanity” in the context of this conversation. After all, insanity is doing the same thing over and over again expecting a different result. But inertia is comfortable, familiar, it doesn’t make waves. It’s insidious.

While on its face, this motive seems like the mildest of the three indirect motives, it is the most harmful to total motivation and performance. In fact, it may even be the culture itself…“the way” things get done around your organization.

Tackle this senior leader objection head on with proof that what has always been done no longer (or has never) produced the desired results when it comes to engagement and performance. This may involve an honest look at how your organization stacks up against his competitors in terms of market share, ability to source top talent and length of customer relationships (among other indicators). You may lessen the likelihood of continued inertia by disrupting the status quo with clear suggestions on how opportunities to incorporate play, purpose and potential can be baked into the change process.

 

Convincing senior management to support your company culture improvement endeavors doesn’t have to be a cringe-worthy event. By bearing in mind that the six main reasons people work are the same six reasons your owner works, you can isolate objections and counter with objectives that will both maximize direct motives to support your plan, and minimize indirect motives.

Company Culture Ebook Download | ExactHire

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