Culture Is Everything
Everything that employers offer employees beyond salary is an element of work culture. Benefits, health care, social activities, professional development, “free stuff,” flexible work schedules, office space, and furniture–even company policies–constitute culture. In short, an organization’s work culture is the sum of all “things” that create and color an employee’s experience.
So why does work culture fail to get the attention of management and senior leadership?
Perhaps it’s because work culture is treated like a fairy tale. Too often the primary objective of a fairy tale (teaching values and morals) is lost in the fantastic tale (giants and beanstalks). For many business owners and leaders, the true impact of work culture (attracting talent, retaining employees, increasing productivity) is lost in the oft-maligned “non-work” (praising, entertaining, and involving employees).
Happily Ever After: Cultivating Culture To Attract Talent and Inspire Loyalty was written to provide Human Resources professionals with a resource for leading their organization’s efforts at building, sustaining, and enhancing a positive work culture. With the input of over 150 HR professionals and business leaders across 30 different industries, readers of all backgrounds will gain insight and perspective for leveraging culture to hire, engage, and retain the right individuals at their organizations.