Employment Brand

Employment brand is a term used to describe individuals’ collective perceptions about the characteristics and expectations associated with the way an organization conducts its recruiting, onboarding and employee engagement activities. Just as a company’s marketing brand represents the products and services that consumers identify with the organization, thoughtful employment branding can impact the way employees, partners and potential applicants feel about how the company treats its valuable human capital assets – people.

Careful attention should be given to the hiring and succession planning processes so that they are truly representative of how the organization wants to be known in the employment space. In the absence of attention, an employment brand will still develop – but it may not be the image and reputation that the organization seeks. Easing the process of applying to jobs and completing new hire paperwork through the use of hiring software solutions is just one way to positively impact an employment brand.

Employment Brand Resources

If you’d like to do some additional research on this term, ExactHire has a collection of blogs, white papers, e-books and videos ready for your review. Find the most relevant content below.

Good employer branding
How to Decline Job Candidates | ExactHire
the eagle has landed | employee onboarding | exacthire
ExactHire TechPoint Mira Awards Nominee-best of tech in Indiana |HR Software Companies
green lighting more qualified applicants
ExactHire Monday Funday Working Environment
onboarding cheat sheet
onboarding process game
work commute employees
employer brand management
increase employer brand loyalty with continuous improvement
employer brand assessment