Getting the best Job Candidates available is critical for a company’s success. Better employees means more efficiency, ingenuity, and thus better results. To ensure you are doing your do diligence in getting the best possible candidates, you should consider using ExactHire’s ATS to cross reference hundreds of candidates against various criteria, so you can guarantee getting the most qualified candidates every time!
One consistent characteristic about the job market is that it will have its ebbs and flows. During times of high job vacancies, job seekers possess a unique advantage to seek higher pay and/or additional benefits. When job vacancies are minimal, companies maintain the option to be more selective with pay and benefits as they filter through candidates to find the one who will be the best cultural fit. No matter the current hiring environment, there are ways organizations can improve the quality of candidates who apply. Here are four tips to implement in an organization’s hiring process to find better job candidates:
Create a simple application process to get better job candidates
Job seekers do not want to spend an exorbitant amount of time completing an online application. Ideally, an online application process should last five minutes or less. From the time the applicant starts the process to the time they click the button to submit. Human Resources professionals should take time to test the application and proceed through the content as if they are an actual applicant. From an applicant’s perspective, was the process cumbersome or simple?
Evaluate the questions included in the application. Can some or most questions be set as optional instead of being set as required? Which questions can be removed from the application? Do you really need to collect the applicant’s full address or the complete addresses, down to the zip codes, of past employers? Is it necessary to request references’ contact information at the time of application? Eliminating the muss of unnecessary questions will reduce the applicants’ fuss.
Job seekers are often applying to jobs during work breaks, in between appointments and child care pick up, and even when stuck in traffic. The job application process must be quick and convenient. Make sure that the application process offers individuals the ability to apply on mobile phones and devices. TIme is of the essence to job seekers. Check your Applicant Drop Off report to get some insight, and do not ignore the message conveyed by the data. The higher the drop off rate, the more likely it is for Human Resources to take action. It is important to use analytics to improve the application process.
Craft accurately detailed job listings
When job seekers read through a job listing, they try to picture themselves in the role completing the listed responsibilities. If the listing is vague, it is harder for a job seeker to imagine themselves in the role. Not enough detail will motivate the job seeker to skip applying. Communicate what the job entails and what qualities are needed by the person to be successful in the role. Integrate descriptions of company culture in the listing so the job seeker can get a feel for the work environment. Specify if the role is remote, hybrid or onsite to eliminate questions.
Use bullets to identify key tasks and duties. Evaluate the level of education that is essential for success in the role. Is a bachelor degree really a requirement for the role? Some roles can be successfully completed by someone who has an associate degree or less but with the desired experience and skill set. Include any coveted benefits that differentiate the company from others such as unlimited or extended PTO, four-day work weeks, pensions, retirement matches, etc.
Communicate with applicants
Starting when the applicant submits their application to an organization, communication should begin. Set up your Applicant Tracking System (ATS) to send a personalized, automatic email to the applicant confirming that the application has been received by the company. No matter the tech savviness level, the job seeker gets reassurance that their application was officially received by the organization. The ideal hiring process, from application submission to offer extended and accepted, should take no more than 30 days.
The longer the process takes, the more likely an organization will lose candidates to competitors. Do not leave applicants wondering if they are still in consideration. If they are not in consideration, be kind, and let them know by sending a message template. Good ATS platforms will offer ways to use wildcards to “personalize” text and email templates without users taking the time to manually input names, job titles, etc. Applicants will have a better applicant experience if they receive updates, even if it is not the news they want to hear. Sending timely, personable updates to applicants will positively portray the company’s branding. Word of mouth can help or hinder a company so ensure that job seekers’ experiences applying to the company is worth sharing.
Boost your employee referral program
What better way can an organization expand its talent pool by reaching out to current employees to get their recommendations of talent? Current employees have a solid understanding of the work culture and what is needed to thrive. They can be excellent judges of who in their network could be an asset to the organization. If an organization does not have an employee referral program established, create one with a variety of benefits. Offer financial stipends to current employees if a referral is hired and stays for a company designated timeframe.
Gift cards, event tickets, company swag and additional PTO are other ways to reward employees for bringing talent to the organization. To make sure proper credit is given, include a question on the employment application asking who referred the job seeker to apply to the company. Employee experience matters here also. Do not overlook former employees as a referral source. Former employees can share their testimonials and recommend colleagues to apply to their past employer so reward them fairly.
Share on Social Media To Get Better Job Candidates
Global internet users spend almost 2.5 hours daily on social media. Job seekers and individuals not actively looking for a job will scroll intentionally and aimlessly to whatever catches their attention. Post company jobs on social media platforms, and consider sponsoring job listings for additional traffic. Job seekers can land on companies’ corporate pages through scanning job listings on job boards so make social media buttons highly visible on the company’s website to entice viewers to follow. Share QR codes of vacancies to give job seekers quick access to apply. Even if a viewer does not find a role that they want to apply to, they might know of a stellar candidate and share the link with them.
In a competitive job market, it is challenging to find talent so companies must find ways to make themselves, and their job openings, uniquely attractive to entice job seekers to apply. By accurately portraying the company as a culture welcoming to all, individuals are more likely to explore opportunities to start a career at the place. Companies must communicate their message across multiple channels to reach different audiences. Get the message out that your company is THE company for job seekers.