I talk with groups frequently about the use of social media tools to help drive qualified candidates to their open positions. While I believe strongly in those efforts, the fact remains that job boards still account for a significant amount of applicant traffic for most organizations. Naturally, then, clients typically want to know where they should post jobs and how to keep track of them.
The first part of the question (where to post jobs) is a separate conversation unto itself. The second part of the question (how to keep track of which job boards are being used) is my focus here today. To break this down a bit, I see this in two phases:
- To which job boards have certain positions been posted (and what is it costing)?
- What is the payback from these ad sources (what kind of applicant traffic are they generating?)
The act of getting positions posted to job boards can be time-consuming. Once you’ve created your job description, you typically must visit each board, log in, paste in your description, provide the additional information needed as required by the individual board, and confirm that the formatting looks correct. This allows the position to be posted. Then, when the position has been filled or the posting time limit is reached, you usually must then revisit the various boards and take the listing down.
As to the payback of various boards, most organizations don’t have the time to really consider this at all. For most, the only way to track the listings and the expenses associated with each is in a spreadsheet or manual file. Even if a company is willing to log this, they are still faced with the issue of not knowing how many applicants are coming from each board. The only way to know is to ask those applicants, which leads to yet another column in a separate spreadsheet that logs all applicants and from where they came. I think you get the picture at this point — this is way too painful for most.
The exception to both of these instances is when an organization chooses to use an applicant tracking software solution. The right ATS should allow you to automate the posting of your open positions to most any job board, alleviating the need to visit the individual boards and complete all of the steps I mentioned above. In addition, using a software tool like this should allow applicants to share what board led them to your open position, including tracking the costs of each posting and the number of applicants coming from each board. Our HireCentric ATS even allows organizations to review analytics documenting traffic to an organization’s careers portal, including a list of referral sources (i.e. job boards in many cases).
While this may not be the sole reason an organization seeks out a recruiting software tool, it is one of the more consistent points on which we receive positive feedback. To learn more about ExactHire, please visit our resources section or contact us.