How to Make Social Media Work for Your Recruiting Process
These days, social media is about the best way for job seekers to see what’s out there and for hiring managers to find job seekers. Leveraging the community that social media sites provide can be an extremely effective way to source talent.
However, there are some things to remember. You have to understand the site is merely a platform. Simply being on the site will not generate results. You’ll have to make full use of the tools, network, and in some cases, paid features to be successful.
What works well?
- First, complete all registration steps and requested information.
- Note that full profiles with content, posts and updates will land at the top of search results.
- Everyday interaction on social media will be required to stay “current” as well.
- Don’t make your social media presence all about you.
- Engage with others in non-job seeking or non-recruiting ways, too.
What doesn’t work?
- Hiring managers can’t just post jobs and wait for the applicants to come to them. The “post and pray” method doesn’t work on even the best social media sites. You’ll have to identify keywords and run searches that target your ideal candidate. Leverage the communication features of the site to reach out and follow-up.
- Job seekers have to go a step further and interact with and reach out to potential hiring managers. Merely setting up a profile, uploading a resume and sitting back hoping recruiters will come to them will get them nowhere.
Take a personal approach, after all we are talking about social networking.
LinkedIn is by far the best place for prospective white collar job seekers and recruiters. With some basic search knowledge, job seekers can identify individuals who may be the decision makers for hiring at desired locations. This allows them the ability to better customize their outreach to employers during the job application process, as well as use their network to ask for introductions to a specific individual in a position to influence the hiring decision.
They can also get the scoop on what’s available by following individuals, companies and groups. Savvy job seekers will look beyond the job postings and pay attention to what companies are posting. They shouldn’t request to connect with someone only to turn around and ask that person about a job. This tactic can be very annoying to anyone who has been on the receiving end of those connection requests before. If job seekers want to cold contact, they are better off calling the hiring manager as long as the job postings don’t advise against this approach.
As a hiring manager, you can attract individuals by leveraging your own social media profile, connections and company pages to promote openings. The same aforementioned basic search knowledge can be used to identify potential candidates. Pay attention to profile updates, promotions and those who are publishing to give you an indication of top performers.
Although not known to be a professional networking and social media venue, Facebook does have its own advantages. Job seekers can follow their favorite companies and brands, all of whom are posting not only consumer content, but company updates and job listings. Job seekers who want to work for their favorite brands pay attention to them on Facebook.
Hiring managers, you can hire your biggest company fans by paying attention to who interacts with your company’s page. If you hire people who are already fans of your products or services they are more likely to be valuable brand ambassadors and have a passion for what they are doing within your business.
Relatively new to the social media career site beat, The Muse is a neat site with many tools for job seekers including career advice and career development tips. Companies who are active on The Muse will have direct access to job seekers, especially those with a focus on professional and career development. You can even leverage your hiring and recruiting expertise and apply to be a career counselor.
Job seekers will enjoy themed content relating to professional development and career growth. Astute hiring managers can look to provide content and coaching while interacting with job seekers.
Local business journals are always on the pulse of the local marketplace. They also frequently announce promotions, “people on the move,” new businesses, new offices and many other pieces of job seeking intelligence. If you’re sourcing applicants, following the social media profiles of business journals (as well as their actual online publications) is an excellent way to identify key players and top performers…not to mention keep an eye on the latest news about the labor market.
Job seekers who follow business journals will gain insight on companies that are actively growing, hiring and promoting. They can put these companies on their short list, then flip over to LinkedIn and try to identify the decision makers.
Write [on Social Media]
This works equally well for job seekers and hiring managers. Hiring managers want to hire smart people and job seekers want to work for smart people. Make your own social media content plan and calendar. Utilize Twitter and LinkedIn to promote your recruitment brand, your company and your knowledge and expertise. Don’t forget to regularly share your job listings on social media with relevant hashtags, too. You can streamline this process using an applicant tracking system with social recruiting features. As you build a following, you will begin to attract candidates because you’ll bring positive, relevant attention to you and your company.
For job seekers, staying current on social media will help them maintain a digital portfolio and resume. For best results, they should keep it focused to their specialty and post frequently–it’s free advertising. Hiring managers are sure to be looking at job candidates’ social media profiles, so it is in the best of interest of job seekers to make sure it is not only professional but full of quality content.
There are many other social media platforms out there to investigate. Ultimately you’ll want to find a platform that aligns with your industry and the applicants with which you want to associate. You need to go to where your candidates are and that may even include following your competitors’ social media pages, too.
Photo Credit: Maialisa