Entries by Tom Branson

Getting The Most From Your Work Commute

Hello. How ‘bout that ride in. Every weekday morning, millions of Americans take to their cars and head to work. According to a study by the University of Michigan Transportation Research Institute, workers from the 30 largest U.S. cities spend an average of 4.33 hours commuting to and from work each week. Those working in […]

Fly The Friendly Skies: Employee Onboarding Process

Onboarding. Orientation. Welcoming. Regardless of the term your organization uses to describe the process of acclimating new hires, the goal of the process is to educate and affirm individuals in their new roles and set them on a path toward long-term success within your organization. “Onboarding” is the most popular term these days–derived from welcoming […]

A Paperless Workplace Is Good Business

Wasted time. Wasted money.  No one likes waste–the mere mention of the word evokes the feeling of regret. But across the world we do it every day. Often times, as individuals, we waste because we cannot find an alternative. But for small businesses today, much time and money is wasted by ignoring the obvious, glaring […]

5 Steps To Assess Employer Brand For Small Biz Owners

As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. Your consumer brand represents who you are as a business to your customers and prospective customers; this includes how you stand apart from similar businesses, and what your goals are […]

Engaging Applicants – New Economy New Rules

It’s March in Indianapolis, Indiana. That means two things: wildly fluctuating temperatures (March 6: 2℉…March 11: 65 ℉); and basketball (this year will mark the 7th time since 1940 that Indy has hosted the NCAA Men’s Final Four). It’s through hosting events like the Final Four–and that spectacle in Speedway–that Indianapolis earned the nickname “Amateur […]

How to Lure Unemployed Passive Job Seekers: Part 2

This is the second part of a three-part series on how your organization can attract and hire top talent by targeting Unemployed Passive Job Seekers as part of your overall talent recruitment strategy. Warning: There are still a lot of fishing references. Setting Sail For New Waters Imagine a passive job seeker–employed or unemployed–who one […]