Posting your job listings to the right job boards and promoting them through other effective channels are the first steps in getting more qualified applicants. Once job seekers click on your posts, they will arrive at your careers page. Then what happens?
The number of visitors to your site indicates the strength of your employer brand and your recruiting efforts. Measure both by combining the visitor report with the applicant source report.
Having a high number of visitors to your company career page is good news. But it’s important to track whether or not those visitors are applying for positions–and at what rate.
Similar to conversion rate, knowing the “bounce rate” of visitors to your careers site can help you improve your recruiting efforts. A visitor who “bounces” is one who lands on your site and immediately leaves it.
Time On Site
The employment page of your website should showcase your employer brand. Reviewing how long visitors stay on your site can help you determine how well your page–and its content–engages job seekers.