Job Description Optimization
Recruiting and human resources professionals can use job description optimization techniques to improve the likelihood that their organizations’ job listings will be seen by the most receptive audience of job seekers. By taking a cue from marketers using search engine optimization (SEO) techniques, recruiters can use the same tactics to rank higher in organic search results returned to job seekers doing specific category and/or keyword searches on external search engines and job boards.
Job description examples that typically rank higher in search engine results pages (SERPs) than other job listings that do not heed on-page optimization suggestions use job titles and description text content that closely match the keywords that their audience of job seekers is using to locate jobs. Also, these job description examples often restate the job title and other keywords most likely to resonate with potential applicants in the first few lines of the job description in order to improve organic search results. This approach often results in the sought after keywords being displayed in bold text within the search result “snippet” presented to the job seeker.
Different job seekers will look for positions using different keywords. Here are various keyword categories which tend to drive many job seekers’ search queries:
- job title
- geographic location
- job category or department
- employment type
Job description optimization can be aided with the use of a robust, mobile-friendly applicant tracking system which includes features that help to improve job listing visibility on external search engines. ExactHire recruiting software offers a search engine optimization-focused job search feature that creates multiple page versions for each of your open job listings. Each page version automatically created for a given job listing has a different keyword-packed URL address and set of headers. As a result, your site is more likely to appear in a larger group of applicant search queries, and is especially more likely to appear at the top of the search results for applicants who are entering a highly specific search query (often called a “long tail keyword phrase” by marketers) such as “full time jobs Indianapolis Indiana.”
The more pages of relevant keyword-rich content you have on your career portal, the better chances your site has for ranking highly for a number of different keyword combinations entered by job seeker.
Related ExactHire Solutions
Job Description Optimization Resources
If you’d like to do some additional research on this term, ExactHire has a collection of blogs, white papers, e-books and videos ready for your review. Find the most relevant content below.