Are your job postings boring? Would you like to make your open positions stand out from the crowd? Here are a few simple tricks for your next job posting that can be made using an Applicant Tracking System:
Embed Videos Into Job Posting
No matter what your company environment and culture are like, you can use an embedded video in your job posting to let applicants know what it would be like to work there. While pictures speak a thousand words–figuratively–videos bring spoken word, motion, and a realness to a your posting that excites job seekers.
Here’s the markup for the above video, which you can get from clicking on the share iconright below your YouTube video (or other hosting site). : <iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/tcbsbm5hHdk” frameborder=”0″ allowfullscreen></iframe>
Include fun graphics and images that highlight your work environment and increase interest in your open position. Introducing your company culture to applicants at the outset also supports your efforts in finding the “right-fit” candidates for your organization.
Use Flashy Fonts
Don’t go crazy here, but bold fonts can really bring attention to your job posting. Just be sure to keep it classy and AVOID ALL CAPS!
Using Bright Colors
Who says you have to stick to the company color theme? Try something a little different and see if your responses increase. But…don’t use light colors on white backgrounds…duh!
Include Links to Additional Information Not Found In Your Job Posting
Does your company offer a great set of benefits? Why not include a PDF of this information to entice the right candidates to apply?